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WarnerMedia Interview
Questions

30 Questions and Answers by Rachelle Enns

Updated May 31st, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
How do you establish relationships with the creative community in our area?
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How to Answer
This question is meant to dig a bit, to find out about your networking capabilities as well as how deep your passion goes for the film industry. The interviewer would like to see if you spend your time getting to know the film community and other creatives in your network. Discuss what you do, outside of work obligations, to get to know your industry peers.
30 WarnerMedia Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
  1. How do you establish relationships with the creative community in our area?
  2. WarnerMedia strives to be first in all we do. How do you stay ahead in the latest media trends?
  3. Have you ever had to pitch an idea? If so, how was your presentation received?
  4. Walk me through your experience with department management, studio clients and vendors.
  5. Describe to me the types of digital media you are most experienced with.
  6. What is the most important KPI for an advertising client?
  7. The news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?
  8. In your opinion, how are promotional messages best delivered on social media?
  9. What experience do you have working on live broadcasts for public entertainment?
  10. Of all the media solutions we provide at WarnerMedia, which do you know the best?
  11. Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.
  12. With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?
  13. Film marketing efforts are continually changing. What is your favorite film marketing approach right now?
  14. What methods do you use to determine winning advertisements from the advertisement flops?
  15. What has been the best short-form content project you have worked on this year?
  16. What is the key to success when creating programs that communicate with the public?
  17. What are your top two most effective social media advertising methods?
  18. At WarnerMedia you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?
  19. What methods do you use, to work within a brand's voice consistently?
  20. Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network?
  21. Think of a time you had to gather information from multiple sources. How did you determine which data was relevant and reliable?
  22. In your opinion, what is the most influential form of media today?
  23. How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?
  24. What are the most important components to a successful live production?
  25. Name for me one effective method for driving audience engagement in the television industry.
  26. WarnerMedia runs a few news channels. Who is your favorite WarnerMedia correspondent, and why?
  27. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
  28. Walk me through your experience in the media industry.
  29. How is social media changing the way people consume news, today? What can WarnerMedia do to remain relevant?
  30. If you could pitch an idea for a news segment or television show today, what would it be?
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15 WarnerMedia Answer Examples
1.
How do you establish relationships with the creative community in our area?
This question is meant to dig a bit, to find out about your networking capabilities as well as how deep your passion goes for the film industry. The interviewer would like to see if you spend your time getting to know the film community and other creatives in your network. Discuss what you do, outside of work obligations, to get to know your industry peers.

Rachelle's Answer #1
"I have been an active member of the Creative Film Society for the past four years. I try to attend as many gatherings and events as possible. I have met many excellent connections through this group, and will continue to be a member for years to come."
Rachelle's Answer #2
"For the past couple of years, I have taken the time to volunteer at many independent film events and film festivals. I was the President of my university's New Filmmakers Initiative, a group of aspiring film creatives who worked together to open doors for new opportunities in the industry. It's essential to me that I am part of something bigger than I am. This way, I continue to learn and grow through the knowledge of others who are more experience in the world of film."
2.
WarnerMedia strives to be first in all we do. How do you stay ahead in the latest media trends?
In the media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you.

Rachelle's Answer #1
"It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in television. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently."
Rachelle's Answer #2
"I am very involved in a few television industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."
3.
Have you ever had to pitch an idea? If so, how was your presentation received?
If you are new to your career in television, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of WarnerMedia or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

Rachelle's Answer #1
"I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."
Rachelle's Answer #2
"I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit WarnerMedia greatly when it comes to my future involvement in pitch meetings."
4.
Walk me through your experience with department management, studio clients and vendors.
The purpose of this question is to uncover whether you are experienced with cross-collaboration when it comes to other internal departments, clients, and vendors which WarnerMedia would rely upon. Talk about the groups and people that you collaborate with regularly, in your current role.

Rachelle's Answer #1
"In my current role, I will collaborate with a variety of groups every single day. One day I may be working with the social media creatives and the human resources department, while also juggling multiple talent agents. The next day, I could be collaborating with a whole other group. I enjoy the challenge and the variety of communication that comes with working in this type of environment."
Rachelle's Answer #2
"As a recent graduate, my experience working in cross-collaborative environments is limited to my educational experience. While attending university, I worked with people of all personality types, needs, and approaches to work. I can pivot when needed, and can work with a variety of groups such as multiple WarnerMedia departments, clients, and vendors."
5.
Describe to me the types of digital media you are most experienced with.
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the WarnerMedia job description.

Rachelle's Answer #1
"In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the WarnerMedia job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."
Rachelle's Answer #2
"While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
6.
What is the most important KPI for an advertising client?
Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:

- Click-Through Rates (CTR)
- Cost Per Action (CPA)
- Conversion Rate
- Customer Acquisition Cost (CAC)

...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPI for an advertising client.

Rachelle's Answer #1
"I believe that the most important KPI for an advertising client is the Conversion Rate. The entire reason we launch effective advertising campaigns is to gain a larger customer base. Other KPIs are significant; however, I believe the Conversion Rate to be the most important one."
Rachelle's Answer #2
"In my opinion, sales revenue it the true indicator of an advertising campaigns efficacy. Every advertising client should be able to know and understand if their inbound marketing campaign has brought them more business."
7.
The news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?
It is vital to WarnerMedia that you offer flexibility in your schedule. Since the news never stops, neither will WarnerMedia and their news reporting efforts. Discuss your calendar with the interviewer, highlighting any limitations that you may have. Be as flexible as possible, showing that you are a team player.

Rachelle's Answer #1
"In my current role, I worked the overnight shift for eight years. Through my tenure and solid news programming work, I earned a seat in the daytime news operation. This shift is my preference for any roles moving forward. With that said, I have no issue working overtime or jumping into the odd overnight shift to help out my team."
Rachelle's Answer #2
"Being new to my career in news programming, I fully understand that I should take the types of roles offered to me at this time. If WarnerMedia has overnight shifts with some overtime, weekends, and holidays then count me in. I am looking forward to carving out a career with WarnerMedia and have no issue starting where I am needed."
8.
In your opinion, how are promotional messages best delivered on social media?
What are your thoughts when it comes to excellent delivery of promotions, on social media? A lot of social media efforts are free; however, this low cost means that there are so many ways to approach these platforms. Therefore, it's easy to muddle your message. Discuss with the interviewer, the types of promotional messages that are working best for you right now.

Rachelle's Answer #1
"My favorite method of delivering brand and promo messages right now would be influencer marketing. I prefer making connections with micro-influencers who get real, highly-targeted engagement. I believe micro-influencers are an excellent way for many brands to affordably get their name out there while ensuring their message is not lost in the crowd."
Rachelle's Answer #2
"The best promotional messages are delivered using crisp, professional video. I am a huge proponent of video promotions because they uphold the purpose of ads, yet - are delivered in a way that social media users feel it belongs naturally in their feed."
9.
What experience do you have working on live broadcasts for public entertainment?
Today, live broadcasts can include cable news, shows for entertainment, live streaming for apps like IGTV and Parascope, or even podcasts. Walk the interviewer through your experience working on real-time broadcasts. Discuss some of the challenges that come with live broadcasting, and how you can readily overcome these challenges because of your knowledge and expertise.

Rachelle's Answer #1
"I have twelve years of experience working on live broadcasts, beginning with my local cable news network, and then into a global news operation. I have seen many changes occur over the years with the introduction of live streaming, and the challenges that come with it, including audience targeting, audience building, and the ever-increasing need for engaging content. I am confident that my broad range of experiences will be beneficial to the team at WarnerMedia."
Rachelle's Answer #2
"I recently graduated with my degree in Broadcasting and had the opportunity to complete my internship with Cable News XYZ. During this 12 week internship, I learned a great deal about writing fundamentals for live media, talent management, and the basics of field reporting. Being so hands on, I was able to learn a fair amount regarding the challenges that live broadcasts face, and how to overcome them."
10.
Of all the media solutions we provide at WarnerMedia, which do you know the best?
It is imperative to research WarnerMedia before you go in for your interview. Be sure to look carefully through the 'About Us' section on their website as well as anything to do with their variety of brands. Brands under Warner Media include:

- HBO
- Cinemax
- CNN
- Turner Sports
- Cartoon Network
- Adult Swim
- WB...and many more!

Rachelle's Answer #1
"I researched WarnerMedia a lot before coming here today and see that you recently won multiple Webby Awards and Peabody Awards, celebrating your excellent work in documentaries, children's' entertainment, social media, and even PR. Social Media marketing is one area that I specialize in as well. Because of my previous achievements in creating viral campaigns, I feel that I could make an impact on your talented team, right away."
Rachelle's Answer #2
"Warner Media has many brands; however, I am most familiar with your television channels such as CNN, Adult Swim, and WB. I look forward to taking my skills in television media management and utilizing them to help WarnerMedia win even more recognition in this area."
11.
Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.
WarnerMedia is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two, where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy.

Rachelle's Answer #1
"In my current role, I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!"
Rachelle's Answer #2
"As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within WarnerMedia and getting to know a few of your teams!"
12.
With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?
The interviewer wants to be sure that you bring the required expertise to work at WarnerMedia. Be prepared to discuss the advertising vehicle with which you are most familiar. If you have a portfolio of work, be sure to bring it with you to the interview, ready to show examples of the most impactful ad campaigns you have created throughout your career.

Rachelle's Answer #1
"The bulk of my career is with traditional print advertising including magazines and billboards. I have spent the past three years pivoting my career more towards digital ads; however, my greatest strength remains in print advertising. I look forward to bringing my years of experience to work for WarnerMedia, strengthening your reach in the print advertising and traditional media sectors."
Rachelle's Answer #2
"I am most familiar with digital content and advertisements geared toward social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. With that said, I have excellent copywriting skills that apply to other advertising vehicles such as billboards, television, and print."
13.
Film marketing efforts are continually changing. What is your favorite film marketing approach right now?
The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.

Rachelle's Answer #1
"There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing WarnerMedia some of the creative approaches I have in mind."
Rachelle's Answer #2
"There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."
14.
What methods do you use to determine winning advertisements from the advertisement flops?
WarnerMedia has advertisers, and they advertise their brands in multiple areas. The hiring authority is looking to see if you can readily identify what separates a winning ad campaign from a flop. When answering this question, try to take a more technical approach, discussing the tools you use to mine and analyze data, for instance. The interviewer will want to see your ability to think critically and pivot when needed.

Rachelle's Answer #1
"To prevent total advertisement flops altogether, I lean on A/B testing. I believe many answers can come to the surface when you take the time to test a few ideas and then measure the performance of each ad against each other. I rely heavily on data, but also make sure to compare the results of different channels, as one campaign may work very well on social where another will not."
Rachelle's Answer #2
"In my current role, I have pre-determined benchmarks for KPIs such as click-through rates and quality of acquired leads. Looking at the data surrounding these targets will help me to understand better if an advertisement is a win or a loss. When an ad appears to be a flop, our team will pull it right away and give a further push to the one that is performing up to expectations."
15.
What has been the best short-form content project you have worked on this year?
WarnerMedia would like to have more information on the project in which you are most proud. If you have a digital portfolio with you, this is a great tool to use when describing the best short-form content project you have worked on this year.

Rachelle's Answer #1
"I genuinely enjoy working on both long and short-form content projects; however, I do find short-form digital content to be especially thrilling to create. A favorite short-form project that I worked on this year was a series of educational shorts for a children's channel with which I collaborated. It was important to me that the messaging be clear while also being fun and educational. Mission accomplished, as the series received more shares, comments, and downloads than any other we have released in the past five years."
Rachelle's Answer #2
"This year, I was part of a team that created a series of interactive landing pages for an upcoming film we were marketing. To include interactive elements such as reveal marketing, contests, and gamification, we grew engagement exponentially. I would love to show you more from my portfolio, which I prepared for you."
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