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WarnerMedia Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Of all the media solutions we provide at WarnerMedia, which do you know the best?

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WarnerMedia Interview Questions

  1. 1.

    Of all the media solutions we provide at WarnerMedia, which do you know the best?

      It is imperative to research WarnerMedia before you go in for your interview. Be sure to look carefully through the 'About Us' section on their website as well as anything to do with their variety of brands. Brands under Warner Media include:

      - HBO
      - Cinemax
      - CNN
      - Turner Sports
      - Cartoon Network
      - Adult Swim
      - WB...and many more!

      Rachelle's Answer

      "I researched WarnerMedia a lot before coming here today and see that you recently won multiple Webby Awards and Peabody Awards, celebrating your excellent work in documentaries, children's' entertainment, social media, and even PR. Social Media marketing is one area that I specialize in as well. Because of my previous achievements in creating viral campaigns, I feel that I could make an impact on your talented team, right away."

      Rachelle's Answer

      "Warner Media has many brands; however, I am most familiar with your television channels such as CNN, Adult Swim, and WB. I look forward to taking my skills in television media management and utilizing them to help WarnerMedia win even more recognition in this area."

  2. 2.

    How do you establish relationships with the creative community in our area?

      This question is meant to dig a bit, to find out about your networking capabilities as well as how deep your passion goes for the film industry. The interviewer would like to see if you spend your time getting to know the film community and other creatives in your network. Discuss what you do, outside of work obligations, to get to know your industry peers.

      Rachelle's Answer

      "I have been an active member of the Creative Film Society for the past four years. I try to attend as many gatherings and events as possible. I have met many excellent connections through this group, and will continue to be a member for years to come."

      Rachelle's Answer

      "For the past couple of years, I have taken the time to volunteer at many independent film events and film festivals. I was the President of my university's New Filmmakers Initiative, a group of aspiring film creatives who worked together to open doors for new opportunities in the industry. It's essential to me that I am part of something bigger than I am. This way, I continue to learn and grow through the knowledge of others who are more experience in the world of film."

  3. 3.

    Think of a time you had to gather information from multiple sources. How did you determine which data was relevant and reliable?

      As a broadcast, news, or television programming professional, you are aware of the fact that there are many unreliable and irrelevant sources of information out there. Walk the interviewer through the steps you take to ensure that the sources you work with are credible.

      Rachelle's Answer

      "I believe that a credible source is one that is unbiased and can be backed by facts. It's also important to ensure that the source is current and relevant to the intended audience. These are the factors that I always check into to ensure the information I receive is relevant and reliable."

      Rachelle's Answer

      "Relevant and reliable information and data are what sets trusted programming apart from the untrustworthy. When I need to gather information from multiple, or even new sources, I do a lot of digging to make sure that everything said can be backed by true and current facts. During my internship, I performed a lot of work related to fact-checking and ensuring our sources were credible. I look forward to bringing what I learned during those weeks, to WarnerMedia."

  4. 4.

    What has been the best short-form content project you have worked on this year?

      WarnerMedia would like to have more information on the project in which you are most proud. If you have a digital portfolio with you, this is a great tool to use when describing the best short-form content project you have worked on this year.

      Rachelle's Answer

      "I genuinely enjoy working on both long and short-form content projects; however, I do find short-form digital content to be especially thrilling to create. A favorite short-form project that I worked on this year was a series of educational shorts for a children's channel with which I collaborated. It was important to me that the messaging be clear while also being fun and educational. Mission accomplished, as the series received more shares, comments, and downloads than any other we have released in the past five years."

      Rachelle's Answer

      "This year, I was part of a team that created a series of interactive landing pages for an upcoming film we were marketing. To include interactive elements such as reveal marketing, contests, and gamification, we grew engagement exponentially. I would love to show you more from my portfolio, which I prepared for you."

  5. 5.

    In your opinion, how are promotional messages best delivered on social media?

      What are your thoughts when it comes to excellent delivery of promotions, on social media? A lot of social media efforts are free; however, this low cost means that there are so many ways to approach these platforms. Therefore, it's easy to muddle your message. Discuss with the interviewer, the types of promotional messages that are working best for you right now.

      Rachelle's Answer

      "My favorite method of delivering brand and promo messages right now would be influencer marketing. I prefer making connections with micro-influencers who get real, highly-targeted engagement. I believe micro-influencers are an excellent way for many brands to affordably get their name out there while ensuring their message is not lost in the crowd."

      Rachelle's Answer

      "The best promotional messages are delivered using crisp, professional video. I am a huge proponent of video promotions because they uphold the purpose of ads, yet - are delivered in a way that social media users feel it belongs naturally in their feed."

  6. 6.

    Have you ever had to pitch an idea? If so, how was your presentation received?

      If you are new to your career in television, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

      Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of WarnerMedia or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

      Rachelle's Answer

      "I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."

      Rachelle's Answer

      "I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit WarnerMedia greatly when it comes to my future involvement in pitch meetings."

  7. 7.

    What methods do you use to determine winning advertisements from the advertisement flops?

      WarnerMedia has advertisers, and they advertise their brands in multiple areas. The hiring authority is looking to see if you can readily identify what separates a winning ad campaign from a flop. When answering this question, try to take a more technical approach, discussing the tools you use to mine and analyze data, for instance. The interviewer will want to see your ability to think critically and pivot when needed.

      Rachelle's Answer

      "To prevent total advertisement flops altogether, I lean on A/B testing. I believe many answers can come to the surface when you take the time to test a few ideas and then measure the performance of each ad against each other. I rely heavily on data, but also make sure to compare the results of different channels, as one campaign may work very well on social where another will not."

      Rachelle's Answer

      "In my current role, I have pre-determined benchmarks for KPIs such as click-through rates and quality of acquired leads. Looking at the data surrounding these targets will help me to understand better if an advertisement is a win or a loss. When an ad appears to be a flop, our team will pull it right away and give a further push to the one that is performing up to expectations."

  8. 8.

    WarnerMedia strives to be first in all we do. How do you stay ahead in the latest media trends?

      In the media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you.

      Rachelle's Answer

      "It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in television. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently."

      Rachelle's Answer

      "I am very involved in a few television industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."

  9. 9.

    Describe to me the types of digital media you are most experienced with.

      There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the WarnerMedia job description.

      Rachelle's Answer

      "In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the WarnerMedia job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."

      Rachelle's Answer

      "While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."

  10. 10.

    How is social media changing the way people consume news, today? What can WarnerMedia do to remain relevant?

      With 'fake news' running rampant, we are quick to blame online content and social media platforms for the misinformation. Today, people read an article or a post, share it, it goes viral, and before you know it, millions of people are misinformed about an important topic. However, it isn't all bad!

      Social platforms allow people, who may otherwise not take the time to sit down and watch a network news program, to stay in-the-know. Talk to the interviewer about what WarnerMedia can do to embrace this movement. Be sure to compliment them on the efforts they already have in place.

      Rachelle's Answer

      "I believe that social media has changed the way people consume news today in both positive and harmful ways. We do have a lot more 'fake news' going on today, being spread rapidly due to the ease of social sharing. With that said, social media is now the primary source of news online, giving broadcasters a unique opportunity to put out omnichannel content, furthering their reach. From what I see, WarnerMedia is doing an excellent job in remaining relevant. My only suggestion would be to increase the content on Instagram's IGTV, which is relatively new but very relevant."

      Rachelle's Answer

      "Social media is broadening the conversation to include people who would otherwise not take the time to be involved in current events. Take political campaigns these days, and how many more people are going out to vote or even becoming involved in social movements such as #metoo. I follow WarnerMedia channels closely, such as CNN, and think you are doing an excellent job in remaining relevant and staying in the conversation. Creating viral hashtags is another valuable effort that I can help WarnerMedia with, should I be the successful candidate."

  11. 11.

    WarnerMedia runs a few news channels. Who is your favorite WarnerMedia correspondent, and why?

      The interviewer at WarnerMedia is checking to see how familiar you are with their broadcast news teams across platforms such as CNN. It's one thing to say that you go to WarnerMedia platforms as your news source; however, it's another thing to be able to back your claim with details. That is the nature of the news, after all! Mention the correspondent or reporter that you enjoy watching the most, and give some reasons as to why. Make sure you have a thoughtful response planned, going further than just a surface comment regarding someone's personality or appearance.

      Rachelle's Answer

      "My favorite correspondent on the WarnerMedia network would be Joe Johns. I have been following his work my entire professional life and appreciate the integrity he keeps in his journalism. I appreciate that he aptly covers a wide range of political and breaking news stories. I know that he served as a justice correspondent, covering the Supreme Court, legal and crime issues before joining your network. He has much respect from me."

      Rachelle's Answer

      "My favorite journalist at WarnerMedia is Jeanne Moos. I remember watching her on the news as a kid and have always enjoyed her positive and clear approach to broadcasting. From what I understand, she has been with CNN for over 30 years. It's great to see a female journalist pave the way for other women in the industry. It would be a pleasure to work with her on a story one day!"

  12. 12.

    What is the key to success when creating programs that communicate with the public?

      When you are working on content meant for public consumption, it's vital that you keep in mind the ways that you will deliver the material, the tone you want to convey in your messaging, and who you wish to reach. Talk to the interviewer about what you believe to be the key to success when creating programs that need clear communication to the public.

      Rachelle's Answer

      "The right form of communication is vital to any successful broadcast or production. I believe that the most important factors include actively polling and listening to your viewers, having a clear vision when it comes to tone, and also garnering strong community. When the public feels they are a part of something important, and that you are speaking their language, they are much more likely to engage with your programming."

      Rachelle's Answer

      "The absolute key to success, in my opinion, is to create community buy-in. When the public is engaged, the people will tell you what they want to see more of, allowing you to better communicate with them from the start. I believe in listening, comprehending, retaining core ideas, clearly sharing your own, and responding constructively."

  13. 13.

    Film marketing efforts are continually changing. What is your favorite film marketing approach right now?

      The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.

      Rachelle's Answer

      "There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing WarnerMedia some of the creative approaches I have in mind."

      Rachelle's Answer

      "There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."

  14. 14.

    What experience do you have working on live broadcasts for public entertainment?

      Today, live broadcasts can include cable news, shows for entertainment, live streaming for apps like IGTV and Parascope, or even podcasts. Walk the interviewer through your experience working on real-time broadcasts. Discuss some of the challenges that come with live broadcasting, and how you can readily overcome these challenges because of your knowledge and expertise.

      Rachelle's Answer

      "I have twelve years of experience working on live broadcasts, beginning with my local cable news network, and then into a global news operation. I have seen many changes occur over the years with the introduction of live streaming, and the challenges that come with it, including audience targeting, audience building, and the ever-increasing need for engaging content. I am confident that my broad range of experiences will be beneficial to the team at WarnerMedia."

      Rachelle's Answer

      "I recently graduated with my degree in Broadcasting and had the opportunity to complete my internship with Cable News XYZ. During this 12 week internship, I learned a great deal about writing fundamentals for live media, talent management, and the basics of field reporting. Being so hands on, I was able to learn a fair amount regarding the challenges that live broadcasts face, and how to overcome them."

  15. 15.

    Walk me through your experience with department management, studio clients and vendors.

      The purpose of this question is to uncover whether you are experienced with cross-collaboration when it comes to other internal departments, clients, and vendors which WarnerMedia would rely upon. Talk about the groups and people that you collaborate with regularly, in your current role.

      Rachelle's Answer

      "In my current role, I will collaborate with a variety of groups every single day. One day I may be working with the social media creatives and the human resources department, while also juggling multiple talent agents. The next day, I could be collaborating with a whole other group. I enjoy the challenge and the variety of communication that comes with working in this type of environment."

      Rachelle's Answer

      "As a recent graduate, my experience working in cross-collaborative environments is limited to my educational experience. While attending university, I worked with people of all personality types, needs, and approaches to work. I can pivot when needed, and can work with a variety of groups such as multiple WarnerMedia departments, clients, and vendors."

  16. 16.

    What is the most important KPI for an advertising client?

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  17. 17.

    The news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?

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  18. 18.

    Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.

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  19. 19.

    With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?

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  20. 20.

    What are your top two most effective social media advertising methods?

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  21. 21.

    At WarnerMedia you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

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  22. 22.

    What methods do you use, to work within a brand's voice consistently?

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  23. 23.

    Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network?

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  24. 24.

    In your opinion, what is the most influential form of media today?

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  25. 25.

    How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?

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  26. 26.

    What are the most important components to a successful live production?

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  27. 27.

    Name for me one effective method for driving audience engagement in the television industry.

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  28. 28.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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  29. 29.

    Walk me through your experience in the media industry.

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  30. 30.

    If you could pitch an idea for a news segment or television show today, what would it be?

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