Practice 25 Under Armour interview questions covering brand passion, athletic innovation, and retail excellence.
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Elisabeth Walter is an experienced Recruiting Consultant and Enrollment Advisor.
This question requires a little bit of research. We don't want to do all the leg-work for you, but we will say Nike is one of their top competitors. Since Under Armour is a leader in the sportswear industry, you can imagine the list of others who are trying to compete. Look for yourself! The interviewer wants to gauge your interest to see how much of your homework you've done on the company.

Elisabeth Walter is an experienced Recruiting Consultant and Enrollment Advisor.
"From my understanding, I would say that your biggest competitor is other global athletic wear brands such as Nike, Reebok, and Adidas. Is this correct?"

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Across the board I would say Nike and Adidas. But other companies compete with under Armour in different sectors such as New Balance, Lululemon & Fila.

Rachelle's Feedback
It seems that you have some good market knowledge. Try to expand on your answer with some facts, numbers, or stats to showcase your market research a bit further.
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Written by Elisabeth Walter
25 Questions & Answers • Under Armour

By Elisabeth

By Elisabeth