How to Answer: Describe your experience working with advertisers/marketers or publishers.
Advice and answer examples written specifically for a Taboola.com job interview.
6. Describe your experience working with advertisers/marketers or publishers.
How to Answer
Advertising Marketplaces are platforms where marketers and publishers 'meet'. Hiring managers will find experience working with either of these groups will provide valuable perspectives as Taboola.com Ltd improves its products and services. Talk about what you learned with working with either or both of these groups. If you do not have experience working with either group, share your knowledge about the groups' roles as it relates to digital advertising and Advertising Marketplaces.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"From my time at a few different advertising agencies, I learned a bit about what is important to advertisers when running their digital advertising campaigns. Although in most cases the marketer's agency works through a Demand Side Platform, it is important the Advertising Marketplace offers a wide variety and volume of ads at competitive prices. In addition, it should communicate seamlessly with the Demand Side Platform. Understanding the importance of digital ad placements from a marketer's perspective has helped me understand what Advertising Marketplace attributes are important to remain competitive."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Working on digital advertising campaigns with previous employers has given me a holistic view of the digital advertising industry. Marketers are looking for ads that will provide the best means to communicate to their target audience within budget, while publishers are looking to sell their ads to the highest bidder. In addition, publishers are looking to reach their target audience of marketers. To be successful, Advertising Marketplaces need to understand both sides of the exchange."