How to Answer: Film marketing efforts are continually changing. What is your favorite film marketing approach right now?
Advice and answer examples written specifically for a NFL Films job interview.
2. Film marketing efforts are continually changing. What is your favorite film marketing approach right now?
How to Answer
The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.
Written by Rachelle Enns on June 5th, 2019
1st Answer Example
"There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing NFL Films some of the creative approaches I have in mind."
Written by Rachelle Enns on June 5th, 2019
2nd Answer Example
"There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."
Written by Rachelle Enns on June 5th, 2019