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30 Questions and Answers Written by Christina Erne

Updated on December 20th, 2018
Question 1 of 30
Which content management systems are you most familiar with?
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How to Answer
If you are aware of the content management system used by the interviewing company, be sure to research the CMS before your interview. Chances are, if you are already familiar with one or two systems, you will quite quickly pick up the one used by them. Briefly discuss which systems you are familiar with, rating your knowledge from beginner to intermediate, advanced, or expert. If you are not sure which CMS they use in this new role, you can ask! This question will show the interviewer that you have the initiative to learn.

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Question 2 of 30
Are you familiar with sales copy and writing pitches? If so, what are the most important factors in writing an effective pitch?
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How to Answer
A great copywriter will understand the basics of a pitch, and how to incorporate pitch writing effectively in every piece of copy. If you have taken any coursework on writing pitches, or pitch decking, talk to the interviewer about this education. Perhaps you have self-taught, or watched a ton of IGTV videos on the topic, from Neil Patel, Gary Vee, or Oren Klaff. Discuss what you know, assuring the interviewer that you can write compelling sales copy.

Question 3 of 30
Can you give me an example of a time you disagreed with a boss or a client about a writing assignment and how you handled the situation?
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How to Answer
Be prepared to discuss a time when you did not agree with your manager because you did not like what they were asking you to write. This situation is not uncommon as a writer, when you are not in control of your topics or when you may have a different writing style than your boss, or client. Discuss how you addressed your point of view and how you came to an agreement without leaving any tension.

Question 4 of 30
What is your proofreading strategy?
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How to Answer
The interviewer would like to know that you have methods in place, ensuring that the work you submit is your best work, right out of the gate. There are many tools you can use for proofing including an independent editor, or a proofing program such as Grammarly or Hemingway. It would be a significant red flag to the hiring authority if you relied solely on your spelling and grammatical knowledge.

Question 5 of 30
The cost of conversions continues to rise for companies, no matter the industry. How does your work improve conversions and ROI for each client?
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How to Answer
The interviewer would like to see that you have a full understanding of conversions and what it means to keep your employers return on investment in mind when creating content. Primarily, this question will apply to content published online since there are straightforward ways to measure conversions and audience engagement. Share how your work engages an audience, prompting them to act.

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Writers for Writer Answers and Questions

Christina Erne
Christina Erne is a meteorologist and a journalist at News 10 ABC in Albany, NY. Beginning her career as a reporter, she worked her way up the ranks of local television, learning the ins and outs of all possible jobs in the field, from technical support, to weather staff.
Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 05/21/2013
Last modified on: 12/20/2018

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