"Messaging should be used in marketing because it allows customers to interact with ads or product listings instantly. In the past, if an online shopper saw an item they liked, they would need to click around on the company's website or even revert to search engines to find more information before deciding whether or not to make a purchase. With messaging, an online shopper viewing a product can ask questions and have them answered immediately through chat. This prevents the shopper from leaving the page the item is on and lowers the risk of them losing interest in it. It becomes convenient for them to get the information they need and complete their purchase all in the same place. In turn, customer satisfaction increases and so do conversions."