"Recently, I ran a project where a bot was used in the client's strategy. Much of the client's audience was hearing of their product through advertising on Facebook, and a lot of messages with questions about it were being received there. Other potential customers would email questions in. The client had a lean staff, and sometimes, it would take them a full day to answer messages. Sales were being lost because many of the customers would not respond or have gone with an alternative by the time the client got back to them. When we activated the AI bot service on Facebook and encouraged customers to send inquiries via SMS instead of email, it immediately made an impact. Now the inquiries were being answered right away, and that allowed customers to decide on making purchases on the spot. This increased conversions by 75%. It also increased the average ticket amount and repeat purchases by 10% each. Once customers realized it was easy to buy from the client, that gave them the confidence to spend more and return for repeat purchases."