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LivePerson Mock Interview

Question 13 of 22 for our LivePerson Mock Interview

LivePerson was written by on February 18th, 2019. Learn more here.

Question 13 of 22

One of the ways LivePerson helps digital marketing efforts is by interacting with customers where they're already spending tons of time. What are some channels where messaging could be most effective, and why?

"Recently, I ran a project where a bot was used in the client's strategy. Much of the client's audience was hearing of their product through advertising on Facebook, and a lot of messages with questions about it were being received there. Other potential customers would email questions in. The client had a lean staff, and sometimes, it would take them a full day to answer messages. Sales were being lost because many of the customers would not respond or have gone with an alternative by the time the client got back to them. When we activated the AI bot service on Facebook and encouraged customers to send inquiries via SMS instead of email, it immediately made an impact. Now the inquiries were being answered right away, and that allowed customers to decide on making purchases on the spot. This increased conversions by 75%. It also increased the average ticket amount and repeat purchases by 10% each. Once customers realized it was easy to buy from the client, that gave them the confidence to spend more and return for repeat purchases."

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How to Answer: One of the ways LivePerson helps digital marketing efforts is by interacting with customers where they're already spending tons of time. What are some channels where messaging could be most effective, and why?

Advice and answer examples written specifically for a LivePerson job interview.

  • 13. One of the ways LivePerson helps digital marketing efforts is by interacting with customers where they're already spending tons of time. What are some channels where messaging could be most effective, and why?

      How to Answer

      When answering this question, the interviewer will be listening for clues as to whether you know where to reach customers and implement chat based on past experiences, or if your ideas are derived from speculation. If you have matching experience you'll want to confirm this, mentioning specific channels where customers were reached and the results. If you don't have matching experience, you should mention commonly-known channels where messaging can be used and provide a professional opinion on why it would likely be effective.

      Try not to answer this question without some quantitative data. The decision to roll out a feature promoting products or services through any channel should be data-driven, and you need to demonstrate the ability to think analytically as well as have knowledge of current popular marketing channels.

      Written by Ryan Brown on February 18th, 2019

      1st Answer Example

      "Recently, I ran a project where a bot was used in the client's strategy. Much of the client's audience was hearing of their product through advertising on Facebook, and a lot of messages with questions about it were being received there. Other potential customers would email questions in. The client had a lean staff, and sometimes, it would take them a full day to answer messages. Sales were being lost because many of the customers would not respond or have gone with an alternative by the time the client got back to them. When we activated the AI bot service on Facebook and encouraged customers to send inquiries via SMS instead of email, it immediately made an impact. Now the inquiries were being answered right away, and that allowed customers to decide on making purchases on the spot. This increased conversions by 75%. It also increased the average ticket amount and repeat purchases by 10% each. Once customers realized it was easy to buy from the client, that gave them the confidence to spend more and return for repeat purchases."

      Written by Ryan Brown on February 18th, 2019

      2nd Answer Example

      "I believe that messaging could be most effective in places like Facebook, on online ads, texting, Google, Apple apps, and on e-commerce sites. The average person spends twenty hours per week browsing the web and engages with a hundred text messages per day. There are over four billion active users on Facebook, Google, and Apple messenger combined. Communicating with customers on these channels where they're already comfortable with can significantly improve a brand's ability to connect with them and provide immediate value. The result of this will be revenue growth through increased referrals and in-app purchases."

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