How to Answer: In which ways do social media companies use machine learning?
Advice and answer examples written specifically for a LivePerson job interview.
20. In which ways do social media companies use machine learning?
How to Answer
A variety of industries uses machine learning, and social media has jumped on the trend as well. The interviewer wants to see that you understand the depth of ways that machine learning can be applied. Discuss how you believe social media companies use machine learning to advance their businesses and features.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Social media companies, such as Facebook and Instagram have billions of users, and are very smart to harness the power of machine learning. From what I have seen so far, Facebook uses ML for things like news feed suggestions, and friend tagging features. I have seen ML in action on Instagram by friend recommendations as well. With companies like Twitter, machine learning is used for personalized news feeds."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Often, as social platform users, we are unaware of the ways that social media companies track our information to make personalized suggestions. From my understanding, companies like Facebook, Instagram, and Twitter use machine learning for features such as friend tagging, news feed suggestions, and targeted advertising. ML has undoubtedly changed the social platform in a big way."