Kantar Operations Mock Interview
Master 30 Kantar Operations interview questions covering data insights, client delivery, and operational excellence.
Question 16 of 30
Kantar believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
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Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign. Answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.
Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."
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Jaymie
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Anonymous Answer
KPIs can vary based on campaigns, however, generally, I'd say that ROI is an important KPI on all campaigns. My background is in social media marketing and so KPIs I have used a lot prior include followers, engagement rate, likes, comments, shares, page views, and reach. However, if you were looking at the performance of an email marketing campaign you would want to look at click-through rate, unsubscribe rate, and open rate.
Jaymie's Feedback
Excellent job! You could also share how you set those goals (industry or client-based, geographic areas, etc.).
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