Ipsos North America Mock Interview
Practice 30 Ipsos North America interview questions covering market research methodology, data analysis, and client consulting scenarios.
Question 29 of 30
In your opinion, what would be the top three most important questions to ask in a customer survey?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
Ipsos is well known for helping its clients measure customer experience by leveraging surveys and research. There is a multitude of approaches a client could take with a customer survey. The interviewer is curious to know what your favored approach is. How questions are framed in a survey is very important so be sure to have a few thoughtful questions prepared.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"First and foremost, I believe it's important to eliminate as many yes/no questions as possible and move into interval questions or multiple choice. The most important questions to ask in a customer survey would be 'What changes would most improve our service?', 'Would you recommend us?', and 'What do you like most about our services?'."
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