How to Answer: In your opinion, what would be the top three most important questions to ask in a customer survey?
Advice and answer examples written specifically for an Ipsos North America job interview.
3. In your opinion, what would be the top three most important questions to ask in a customer survey?
How to Answer
Ipsos is well known for helping its clients measure customer experience by leveraging surveys and research. There is a multitude of approaches a client could take with a customer survey. The interviewer is curious to know what your favored approach is. How questions are framed in a survey is very important so be sure to have a few thoughtful questions prepared.
Written by Rachelle Enns on April 6th, 2019
1st Answer Example
"First and foremost, I believe it's important to eliminate as many yes/no questions as possible and move into interval questions or multiple choice. The most important questions to ask in a customer survey would be 'What changes would most improve our service?', 'Would you recommend us?', and 'What do you like most about our services?'."
Written by Rachelle Enns on April 6th, 2019
2nd Answer Example
"It's essential to ask effective questions that do not lead the survey taker in any way. From my studies, I believe the questions that have the most impact and offer the best insight, include 'What did we do best?', 'What can we do better?', and 'Would you recommend us?'. These questions will reveal a lot about a company, product, or service performance."
Written by Rachelle Enns on April 6th, 2019