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H&M Interview
Questions

27 Questions and Answers by Ryan Brown

Question 1 of 27

Tell me about your greatest work related accomplishment.

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H&M Interview Questions

  1. 1.

    Tell me about your greatest work related accomplishment.

      Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

      Ryan's Answer

      "The greatest accomplishment in my career was graduating from college as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."

      Michelle's Answer

      "I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."

  2. 2.

    At H&M, we pride ourselves on being resourceful. When have you been able to resolve a problem in your workplace?

      Problem-solving and dispute resolution are fundamental skills to possess. Display to H&M that you are capable of problem-solving within the workplace.

      Ryan's Answer

      "In my most recent position we had a consistent problem with employees showing up late for their shifts or calling in sick at the last minute. Rather than the typical documenting and reprimanding style, I decided to track the results of an accountability reward system. For 180 days, my employees received a reward for coming to work 10 minutes early. Also, for every month with zero sick days, a bonus was added. In the end, we awarded those with perfect attendance a $600 bonus. The bonuses cost us less money than the cost of lowered productivity due to absent employees. The program was a success, and upper management chose to keep it implemented for another six months. We will re-assess at the end of the fiscal year, but it seems to be working very well. If I were to be hired, I'd bring that same sense of problem-solving and positive reinforcement to the H&M team."

      Michelle's Answer

      "Currently as assistant manager, I resolve problems on a daily basis. The most recent resolution process I was a part of included a customer complaint about an allergic reaction to one of our products. I was able to resolve her concern by listening to her, apologizing, issuing a refund, and offering a replacement product. I am no stranger to dispute resolution, problem-solving, and creative customer service, and I believe my approach would be in-line with the energetic and resourceful approach H&M espouses."

      Anonymous Answer

      "When I joined my current organization, I could see a rift between Digital marketing and Creative team. Since we were all working towards achieving one goal, I had to fill-in that gap. I understood due to the nature of work, multiple last minute requests were given by Digital team to Creative team. Hence I came up with an idea of maintaining a bank which could be used as backup in such situations and thereafter, both teams have catch-up meeting biweekly to ensure better communication."

      Lauren's Answer

      This is a great example for the interviewer; you outlined a problem and an effective solution. I altered some of the wording, but kept the general premise. See below.

      "When I joined my current organization, I identified a rift between the Digital Marketing Department and Creative Team. There were many last-minute requests from the Digital Marketing Department to the Creative Team that seemed to cause friction. To address and remedy this issue, I suggested biweekly meetings to better communication between both groups. And, as a result, this suggestion has alleviated a great deal of tension."

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  3. 3.

    At H&M we have thousands of applicants per year. Why should we choose you for this position?

      What makes you a stand-out candidate for this opportunity? Why should the interviewer give you the position over another candidate? Make your answer unique and memorable. Show confidence and don't be afraid to brag about yourself!

      Ryan's Answer

      "You should hire me for this position because I can guarantee you that nobody else has followed your brand as closely as I have. I am passionate about fashion and see this as much more than just a job. Working for H&M would change my path and I plan to make a positive impact immediately; I believe I have the kind of work ethic that reflects the H&M values."

      Michelle's Answer

      "In addition to my recently acquired degree in Fashion Design, I also have a background in film. I am a world traveler as well. These 3 factors combined, make me an incredibly well-rounded candidate who will offer you a perspective and insight that others cannot."

  4. 4.

    Do you consider yourself to be more creative or analytical minded?

      Whether you consider yourself creative, or analytical - assure the interviewer that you are capable of providing both to the employer, if hired.

      Ryan's Answer

      "I lean more towards being creative minded; however, I am very capable of being analytically minded as well. I feel this greatly helps me with my management skills as I am a creative yet well organized leader."

      Michelle's Answer

      "I am more analytically minded; however, I do have a creative flair as well. The factors that make me analytically minded are my desire to get to the bottom of things. I am curious about process, and motives. I like to dig deeper than the surface of things."

      Anonymous Answer

      "I would say, combination of both- creativity and analytical skills is innate to me with slight bent towards analytics. Possessing an experience in analytics and e-commerce industry enables me to minutely analyze the situation, think of resolution/insights and act upon it. Multiple things like planning collection launch events and customer strategy bit require innovation and creativity for exemplary success."

      Lauren's Answer

      Good start; I assisted with grammar, spelling, and syntax. A more concise response will suffice in this instance.

      "I believe having the ability to be creative and analytical will ensure the success of this role. There is a great deal of creativity involved in being analytical; to adequately analyze a situation and devise numerous resolutions requires both skills. I tend to be more analytical by nature, as systemic processes assist me in carrying out projects like collection launches and customer strategies more efficiently."

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      Anonymous Answer

      "I think I am a good mix of both. I am looking for creative ways to enhance the quality of customer service. Still, I also like to look to test my ideas from an analytical perspective to understand the feasibility of that idea. I want to dig deeper than the surface of things."

      Rachelle's Answer

      Your response shows a nice balance. It's great how you touch on the importance of creativity and enhancing customer service while also being analytically minded.

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  5. 5.

    The fashion industry is fast paced and unpredictable. Your work schedule may reflect that unpredictability. Are you flexible in your schedule?

      Assure the interviewer that you are capable of working an unpredictable schedule. If you have any restrictions in your schedule, this is a good time to talk to the interviewer about it.

      Ryan's Answer

      "I am happy to make myself available for work most times, including evenings, weekends, and holidays. I do have an evening course for the next 8 weeks on Thursdays; however, that is the only restriction currently on my schedule."

      Michelle's Answer

      "I have a few restrictions in my schedule; however, I am happy to accommodate most days. I am unavailable to work on weekends but from my research I believe you are closed on weekends anyways. Could you share with me the hours expectations for this position?"

      Anonymous Answer

      "I have been working in fashion industry for quite long, so I am accustomed to the fast paced and unpredictable nature of it. I am comfortable in running my schedule as per the work requirements."

      Lauren's Answer

      The interviewer will be pleased with your response and experience in the field.

      "I have become accustomed to unpredictability in my schedule from my years of experience in the fashion industry. I know the time and dedication it takes to perform this role, and I am ready to take on the schedule it entails."

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      Anonymous Answer

      "Yes, I think right now, my focus is on growing in my career and learn as much as possible so I can be pretty flexible in my schedule and make myself available as and when required."

      Rachelle's Answer

      Nice! You are agreeable and sound enthusiastic about contributing what you can to the team at H&M.

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  6. 6.

    What can you tell me about H&M's expansion strategy?

      Display to the interviewer that you not only understand the fashion side, but can also speak to the business side of working for H&M. Review the H&M website in advance of your interview so that you can speak in general terms about H&M's expansion strategy.

      Ryan's Answer

      "I love how H&M continues to grow; it seems that the expansion strategy is designed for the long-term and will take place through your different brands, each with its own unique identity. From what I've read, H&M continues to roll out online globally to all existing store markets as well as to other markets. In spring 2018 the online expansion continued into three additional markets: India, via franchise to Saudi Arabia and the United Arab Emirates. This represents tremendous continued growth potential for the entire H&M family of brands."

      Michelle's Answer

      "I believe H&M's expansion strategy is moving along at a fast pace, based on my research in preparation for this interview. For full-year 2018 the H&M group plans to open approximately 380 stores and close 140, resulting in a net addition of around 240 new stores for the year. It seems like H&M focuses its growth on quality and sustainability in existing markets as well as in new countries. I find this kind of ambition exciting and refreshing, and I'd like to be part of it."

  7. 7.

    Have you progressed in your career as you have expected?

      Career progression can be a touchy subject, especially if you feel that your career hasn't progressed as well as you would have liked. Talk to the interviewer about your career progression and what you would like to see in the future.

      Ryan's Answer

      "Overall, my career has progressed a touch slower than I would have liked. I have held a couple of positions that didn't offer the growth and learning that I was expecting; however, I have bounced back nicely. I feel that this particular position would take my career exactly where it should be for my level of education, experience and ambition."

      Michelle's Answer

      "I love this question, and I can't imagine that there are very many people who can say that their career has progressed exactly as expected. And if they can say that, it tells me they haven't taken very many risks or disrupted the status quo. Because of my entrepreneurial approach in general, I'm open to new opportunities and willing to take risks in order, ultimately, to enjoy greater success. When you approach your career in that fashion, you never know where it will take you - except on to greater challenges and success."

      Anonymous Answer

      "Broadly, I believe I have been quite successful in carving my career in a proper direction from analytics to pricing and operations to revenue planning, management, and digital marketing. Each transition has brought me closer to my plan of holding a good grip on fundamentals of fashion e-commerce in business domain. This opportunity with H&M excites me a lot due to its strong correlation with my career plans and long term goals."

      Lauren's Answer

      Great response. I would omit the first sentence as the rest of your response packs enough punch to convey your message clearly and concisely.

      "I am pleased with my career growth thus far; each transition has afforded me vital fundamentals in the fashion e-commerce domain. This opportunity is fitting for my next season of growth due to its strong correlation to my career plans and long-term goals."

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      Anonymous Answer

      "Yes, in a way that I wanted to get an exposure to complete product life cycle and I have been able to do so, but I also feel my growth within the company has not been what I expected. I think H&M will take my career to the next step in terms of learning and experience."

      Rachelle's Answer

      These are good specifics (product life cycle), which will allow the interviewer to understand the areas of growth that you crave the most.

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  8. 8.

    At H&M, we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?

      When it comes to consumer goods, the satisfaction of the consumer is everything! These days with reviews online and the power of social media, how will you ensure that consumer satisfaction is a priority when working at H&M?

      Ryan's Answer

      "Consumer satisfaction first comes from offering value. The product must meet the needs of the consumer in a way that the customer feels is worth or even exceeds the price he/she paid. Second, consumer satisfaction stems from outstanding customer service - when a consumer has a question, can he or she quickly get a response that's helpful? And third would be anticipating consumer needs and being first to meet them in the marketplace - constantly testing products and learning as much as we can about our consumers' habits can help make sure we know what they need, sometimes even before they do."

      Michelle's Answer

      "There are many ways to ensure consumer satisfaction; however, I feel that the top three ways are through top-notch customer service, investment in research and development, and consistently providing a product that solves a specific need. Ultimately, our products need to make a difference in the lives of our consumers, our end users need to trust us when they have a question or need help regarding a product, and they need to be continually surprised with new products that continue to make their lives better."

      Anonymous Answer

      "Ensuring Consumer satisfaction should always be at the heart of an organization. To achieve this, I believe special focus should be on 1. Constant innovation and improvements in terms of Hyper-personalized offering, product innovation, etc 2. Quick resolution to queries to ensure great customer service 3. Gathering, processing and implementing customer feedback"

      Lauren's Answer

      You are providing a thoughtful response the interviewer will appreciate. I changed the sentence structure, so that it is more easily digestible.

      "I, too, have a shared passion for ensuring customer satisfaction. I believe constant innovation to personalize product offerings, quick resolution to customer service queries, and gathering, analyzing, and implementing customer service feedback are the three ways to remain customer-driven."

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  9. 9.

    Tell me about your most recent visit to an H&M store. What was your experience like?

      The interviewer would like to know that you have shopped at an H&M store in the past and a brief overview of your customer service experience with them. Keep your reply positive and upbeat!

      Ryan's Answer

      "I can tell that your customer service employees receive a great deal of training in the H&M approach. I've always had a positive customer experience at any of your brands' stores. My last visit, I was having trouble finding a specific product. As soon as I came across a customer service employee, they knew what I was looking for and found it for me right away. I was impressed with how knowledgeable and friendly she was, and I would hope to emulate that, should I be hired."

      Michelle's Answer

      "During my last visit to an H&M store, I made a huge purchase. Once I arrived home, I realized that I had grabbed the wrong size of one of my favorite items. It was no problem for me to make the exchange later that week. Your staff was warm and accommodating, and that made me want to continue shopping that particular brand."

      Anonymous Answer

      "It was my first visit to that particular store, and I was looking for a specific formal white footwear. I distinctly remember someone from store staff getting me that product in my size instead of just leading me there. I was impressed by the attitude and response. They were also aware of the product features which helped me decide quickly."

      Lauren's Answer

      I assisted with commenting on the store as a whole, to ensure you were paying attention to several aspects of the store.

      "I recently visited a new location, and I was extremely happy with my experience. The floor displays and layout were atheistically pleased and well thought out. My shopping experience was very positive due to the customer service I received. When speaking with an employee, I was met with positive and open communication. The staff member brought me a product that suited my needs and had lots of product knowledge to assist my search further. Due to their help, I was able to make my product selections expeditiously."

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  10. 10.

    What career path interests you the most within H&M?

      This is where it is really important to have completed some research on the interviewing company. Be sure to envision where you can see yourself fitting, and growing, with the organization prior to your interview. Do some research on what a career path could look like with this particular company.

      Ryan's Answer

      "What interests me most about your company is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a Territory Sales role, then a Regional Manager position. Eventually, a Director of Sales or Marketing position would be ideal. Of course, I understand that this will take many years of dedication and hard work."

      Michelle's Answer

      "I am interested in a variety of paths with your company. I love that your team members are encouraged to develop within their roles, or to move on to new roles and responsibilities in different parts of the organization, across any of the H&M brands. I could absolutely see myself working in your sales and marketing department as I further my knowledge on your product and collections."

  11. 11.

    How do you feel about the H&M Incentive Program?

      Performance incentives can be very motivating. Talk to the interviewer about your feelings re: performance incentives.

      Ryan's Answer

      "I feel that, in general, performance incentives are a great idea. They keep an employee motivated to do a great job and ensure that they are on top of their KPI's. The majority of people are very enthused about being rewarded for their successes. Specifically, I find the H&M program energizing; I love that H&M recognizes the importance of incentivizing its team members to stay and contribute their best work toward H&M's success."

      Michelle's Answer

      "I think performance incentives are important for driving people to get results. For me, personally, they give me some skin in the game and get my team engaged in making an impact towards the results. I'm encouraged that H&M's aim is to encourage and reward its employees' everyday commitment and long-term involvement. The longer employees stay with H&M, the more incentives they are eligible to receive, which is a very strong motivator."

      Anonymous Answer

      "Incentive Program is a good way to inspire, recognize and reward productive behavior that drive results of any business. H&M's program encourages and rewards its employees' everyday commitment and long-term involvement, irrespective of the employee working in an online/offline team or as a full-time/part-time employee."

      Lauren's Answer

      This is a good start, but explaining how you feel about the program is what the interviewer wants.

      "I have experience with incentive programs in the past and have witnessed their value to inspire, recognize, and reward productivity. I take pride in my work daily and appreciate it when an employer offers incentive programs, but I am steadfastly committed to quality work with or without the added perks."

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  12. 12.

    At H&M we offer many areas of opportunity and growth. Where would you like to see your career in the next 3-5 years?

      Everyone wants to see growth and opportunity in their career. Share with the interviewer the ways that you want to grow with H&M over the next few years. Assure the hiring manager that you are willing to work hard for growth opportunities.

      Ryan's Answer

      "Over the next few years I would like to grow into a management function with H&M. I am willing to prove myself and do what it takes to get there. I'm encouraged by the fact that, for those who are passionate about exploring new opportunities within the H&M group, career possibilities seem endless."

      Michelle's Answer

      "Ideally, 5 years from now, I would love to see myself growing into a more prominent leadership role within your organization. My career interests align very nicely with H&M's goals, which helps me to see a great long term fit here. I understand that employees are encouraged to to develop within their roles, or to move on to new roles and responsibilities in different parts of our organization, across any of our brands."

      Anonymous Answer

      "I am excited about this position at H&M because in 5 years, I'd like to be seen as someone with great expertise in the fashion e-commerce sector and I know that's something that I'll have an opportunity to do here. I am also excited to take on more managerial and leadership responsibilities in the next few years and potentially even take the lead on some projects. My work ethics and career interests resonate with H&M's values which helps me see a lasting fit here."

      Lauren's Answer

      Wonderful response. I condensed your response slightly.

      "The ability to grow is a significant factor in my desire to join H&M. I aspire to grow into leadership and managerial roles, and I believe this opportunity will broaden my skill set and industry knowledge. In 5 years, I hope to be a well-established project lead with H&M and expand the e-commerce sector for the company."

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  13. 13.

    Do you see yourself as a leader? When have you led a team?

      Perhaps you have led a club at work, been a coach for a youth sports team, or were on the advisory board for a non-profit organization. You should always be prepared to show the interviewer that you have a natural ability to lead others. Whether you have led a group of 500 or a team of 2, you must display to the interviewer that you are capable of handling the responsibility that comes with being a leader and mentor.

      Talk about your desire to be a leader. Share with the interviewer that you strive to be a role model for others. Explain that you jump at the opportunity to lead groups, encourage your counterparts, and be a face of the organization when challenges arise.

      Ryan's Answer

      "In my current position, I am the president of the social committee. I love that I have the opportunity to encourage employee engagement while being a positive influence on the workplace culture. I am a natural leader because I start with leading by example. As a leader, I make myself available to others who need mentorship, a bit of assistance in adjusting to their role, or just a listening ear when they've had a tough day. I am confident in my leadership abilities and look forward to joining your team in a leadership role."

      Michelle's Answer

      "I definitely see myself as a leader. Not only have I managed a team in two prior roles, but also I believe that leadership does not always equate to management. Leadership is more of a mindset than a title or specific position. I am sure to lead at all times by providing the best model, enthusiasm and work ethic of the organization. I am open to new ideas and love to tackle a new project which, to me, embodies leadership."

      Anonymous Answer

      "I am currently working as an Online revenue manager leading a team of 4 members. My team has developed a culture of cross-functional learning and empowering each other. We frequently sit together and brain-storm on the current projects, share ideas and create an action plan. I believe in building transparent work environment, promoting innovations and improvements that are sustainable in long term."

      Lauren's Answer

      I supplemented your response to express a mindful leadership style to achieve employee retention and morale sustainability; I believe these factors fall greatly in-line with the company's culture and values.

      "I am currently an Online Revenue Manager, leading a team of 4. I developed a transparent work environment that highly values cross-functional learning and empowerment. As a team, we frequently brainstorm current projects, share ideas, and create a collective action plan. By improving the office culture through innovation promotion and collaboration, I hope to solidify employee retention and moral sustainability."

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  14. 14.

    At H&M, we pride ourselves on being nimble and able to adapt to changes within a complex business environment. Tell me about a time when you have had to shift your priorities in response to sudden changes.

      The interviewer has given you a clue - H&M wants its employees to be nimble. Assure the interviewer that you can respond professionally when it comes to sudden changes. Be as specific as you can, but below are some examples to guide your thinking:

      Ryan's Answer

      "In my current role, our sales goals can change frequently based on marketplace behavior or trends, and sometimes this happens at the last minute. I have been able to adapt very well to these frequent, sudden changes, and to respond with creativity."

      Michelle's Answer

      "This really speaks to the heart of what it means to be successful in the consumer marketplace. I believe in making sound plans, but also being prepared to abandon those plans based on last-minute changes in circumstances. For example, I may plan to spend an afternoon checking inventory, but if one of my top customers comes into the store with an urgent need, I'll let my plans go in order to help her."

      Anonymous Answer

      "Being a part of dynamic e-commerce environment where events don't always happen as per plan, one needs to be very careful and nimble. I have seen times when a campaign was planned and everyone is aligned to it, but due to some external factors like competitor doing something similar or bigger, we have to hold it back. Usually, this happens because we are conscious about our marketing spends. I believe I will further be able to build these skills at H&M."

      Lauren's Answer

      Good response. I altered your response slightly to connect the dots between previous experience and what you can offer H&M.

      "Being part of a dynamic e-commerce environment, I have become accustomed to things going off script or not as originally planned. There have been occasions when campaigns were postponed or pulled due to competitor projects. In this industry, I have found being nimble and adaptable to changes in trends and marketing spends are essential to success and viability. When a competitor comes out with a similar or bigger campaign, it is best to pull back, reassess our product, and strategize the best way to move forward. This discretion is a skill I will bring to my role at H&M."

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  15. 15.

    H&M puts emphasis on hiring people who fit into our workplace culture. How would you describe your personality?

      Personality and character are two very different things. The interviewer is looking for more information on your personal traits vs. your integrity. This would include buzzwords such as introverted, energetic, and confident.

      Ryan's Answer

      "I would describe my personality as approachable, energetic, and positive. I would also classify myself as bold - I'm willing to take risks in order to achieve higher and better results, ultimately for the good of the company and the good of the consumer. I'm encouraged that H&M says it has built its workplace on trust, respect, inclusiveness and integrity, because I believe that kind of environment fits my personality well."

      Michelle's Answer

      "It may seem like an odd combination, but I would describe myself as both logical and imaginative. I'm imaginative in the sense that I'm always looking for new ways to approach consumer issues and new ideas to test out. And then I'm logical in the sense that I want experimentation, data and results to know for sure that what my imagination comes up with is truly feasible."

      Anonymous Answer

      "I would describe myself as a self-motivated, amicable, and experience-driven person. I believe in learning from my past results and applying them in future experiments. My approach towards work usually involves primary research, breaking the problem statement into small problems, and then working towards developing a robust, simple and long-term solution."

      Lauren's Answer

      Good response. I assisted with alternate wording.

      "I describe myself as a self-motivated, amicable, experience-driven person. In taking on leadership roles in my past, I have gained a multitude of interpersonal and problem-solving skills. I am an analytical thinker and like to assess current processes, and hone in on individual and group talents to improve efficiency and promote group functionality."

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  16. 16.

    H&M is a global corporation with brands and employees all over the world. What is your experience working with a diverse group of people?

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  17. 17.

    What do you know about the H&M Group and its family of brands?

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  18. 18.

    What can you tell me about the H&M Spirit?

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  19. 19.

    The performance of consumer fashion products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?

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  20. 20.

    Teamwork is important to us at H&M. Why do you consider yourself a team player?

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  21. 21.

    At H&M we encourage our customers to create their own style. How would you describe your personal style?

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  22. 22.

    How do you stay on top of trends in the fashion industry?

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  23. 23.

    Our industry is fast-paced, competitive, and stressful. How do you cope with high levels of pressure?

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  24. 24.

    How is H&M's diversity and inclusion strategy expressed in our "Be Yourself" approach?

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  25. 25.

    When did you realize that you wanted a career in fashion?

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  26. 26.

    H&M wants to know how to motivate you. What work situations excite and motivate you?

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  27. 27.

    What can you tell me about H&M's sustainability policies and strategy?

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