27 H&M Interview Questions & Answers
1. Tell me about your greatest work related accomplishment.
How to Answer
Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!
1st Answer Example
"The greatest accomplishment in my career was graduating from college as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."
2nd Answer Example
"I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."
User-Submitted Answer
"I have many accomplishments that I am very proud of. One of them is when I started to work for a retail company. I was alone in the department. My manager and I together created the Information Security Department and selected the people who would join my team. I did interviews with them. Then, I led team members according to their skills, interests, and abilities. They are still working for the company and they are definitely successful. One of my biggest accomplishments is getting a job in a bank in Poland and being successful in a short period of time. It was challenging for me. I had moved from Turkey, and I hadn't worked in an international company till then. I got used to working with people from different cultures, different languages, etc. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in the industry."
Written by an Anonymous User
Our Professional Interview Coach
Jaymie Payne Reviewed the Above Answer
These are excellent accomplishments to share with the interviewer as they really showcase your skills and abilities!
2. How do you feel about the H&M Incentive Program?
How to Answer
Performance incentives can be very motivating. Talk to the interviewer about your feelings re: performance incentives.
1st Answer Example
"I feel that, in general, performance incentives are a great idea. They keep an employee motivated to do a great job and ensure that they are on top of their KPI's. The majority of people are very enthused about being rewarded for their successes. Specifically, I find the H&M program energizing; I love that H&M recognizes the importance of incentivizing its team members to stay and contribute their best work toward H&M's success."
2nd Answer Example
"I think performance incentives are important for driving people to get results. For me, personally, they give me some skin in the game and get my team engaged in making an impact towards the results. I'm encouraged that H&M's aim is to encourage and reward its employees' everyday commitment and long-term involvement. The longer employees stay with H&M, the more incentives they are eligible to receive, which is a very strong motivator."
User-Submitted Answer
"Incentive Program is a good way to inspire, recognize and reward productive behavior that drive results of any business. H&M's program encourages and rewards its employees' everyday commitment and long-term involvement, irrespective of the employee working in an online/offline team or as a full-time/part-time employee."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
This is a good start, but explaining how you feel about the program is what the interviewer wants.
"I have experience with incentive programs in the past and have witnessed their value to inspire, recognize, and reward productivity. I take pride in my work daily and appreciate it when an employer offers incentive programs, but I am steadfastly committed to quality work with or without the added perks."
3. H&M puts emphasis on hiring people who fit into our workplace culture. How would you describe your personality?
How to Answer
Personality and character are two very different things. The interviewer is looking for more information on your personal traits vs. your integrity. This would include buzzwords such as introverted, energetic, and confident.
1st Answer Example
"I would describe my personality as approachable, energetic, and positive. I would also classify myself as bold - I'm willing to take risks in order to achieve higher and better results, ultimately for the good of the company and the good of the consumer. I'm encouraged that H&M says it has built its workplace on trust, respect, inclusiveness and integrity, because I believe that kind of environment fits my personality well."
2nd Answer Example
"It may seem like an odd combination, but I would describe myself as both logical and imaginative. I'm imaginative in the sense that I'm always looking for new ways to approach consumer issues and new ideas to test out. And then I'm logical in the sense that I want experimentation, data and results to know for sure that what my imagination comes up with is truly feasible."
User-Submitted Answer
"I would describe myself as a self-motivated, amicable, and experience-driven person. I believe in learning from my past results and applying them in future experiments. My approach towards work usually involves primary research, breaking the problem statement into small problems, and then working towards developing a robust, simple and long-term solution."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Good response. I assisted with alternate wording.
"I describe myself as a self-motivated, amicable, experience-driven person. In taking on leadership roles in my past, I have gained a multitude of interpersonal and problem-solving skills. I am an analytical thinker and like to assess current processes, and hone in on individual and group talents to improve efficiency and promote group functionality."
4. Tell me about your most recent visit to an H&M store. What was your experience like?
How to Answer
The interviewer would like to know that you have shopped at an H&M store in the past and a brief overview of your customer service experience with them. Keep your reply positive and upbeat!
1st Answer Example
"I can tell that your customer service employees receive a great deal of training in the H&M approach. I've always had a positive customer experience at any of your brands' stores. My last visit, I was having trouble finding a specific product. As soon as I came across a customer service employee, they knew what I was looking for and found it for me right away. I was impressed with how knowledgeable and friendly she was, and I would hope to emulate that, should I be hired."
2nd Answer Example
"During my last visit to an H&M store, I made a huge purchase. Once I arrived home, I realized that I had grabbed the wrong size of one of my favorite items. It was no problem for me to make the exchange later that week. Your staff was warm and accommodating, and that made me want to continue shopping that particular brand."
User-Submitted Answer
"It was my first visit to that particular store, and I was looking for a specific formal white footwear. I distinctly remember someone from store staff getting me that product in my size instead of just leading me there. I was impressed by the attitude and response. They were also aware of the product features which helped me decide quickly."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
I assisted with commenting on the store as a whole, to ensure you were paying attention to several aspects of the store.
"I recently visited a new location, and I was extremely happy with my experience. The floor displays and layout were atheistically pleased and well thought out. My shopping experience was very positive due to the customer service I received. When speaking with an employee, I was met with positive and open communication. The staff member brought me a product that suited my needs and had lots of product knowledge to assist my search further. Due to their help, I was able to make my product selections expeditiously."
5. H&M is a global corporation with brands and employees all over the world. What is your experience working with a diverse group of people?
How to Answer
Are you accustomed to working with a very large or diverse team of individuals? Assure the interviewer that you are enthusiastic about and can handle an environment that offers diversity.
1st Answer Example
"The global nature of the H&M business is one that I'm most excited about. I'm accustomed to being around people who aren't exactly like me, and I've been able to learn from exposure to a lot of different perspectives. However, I believe that truly being part of the global economy will be a life-changing experience that I will relish."
2nd Answer Example
"In my current company, we have a very diverse group of people that range in age, race, experience, gender and more. I embrace it fully, and the commitment to all types of fashion expression, no matter what it looks like or where it's from, is one of my favorite aspects of the H&M family of brands."
User-Submitted Answer
"I am a friendly and approachable person who can quite easily gel among people. My current role requires working closely with a lot of stakeholders across technology, product, brand marketing, which hugely adds exposure to diverse group of people having varied domains. I feel elevated thinking about the global nature of H&M business and believe diversity leads to innovation and creativity."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Great response. I changed sentence ordering and supplemented your response slightly to provide more depth.
"I am drawn to H&M for several reasons, and diversity is a large component. I am seeking employment where diversity is valued, as it fosters innovation and creativity. In my current role, I work closely with stakeholders across technology, product, and brand marketing. Diverse schools of thought always surround me, and I have become accustomed to this variety. I welcome any opportunity to contribute to a dynamic company and workforce."
6. What do you know about the H&M Group and its family of brands?
How to Answer
This is a good opportunity to show your knowledge of the entire H&M family of brands. Do a little research before your interview to make sure you can speak knowledgeably about the breadth of the H&M portfolio.
1st Answer Example
"I love all of the H&M brands, and I've been an H&M consumer for quite some time. The whole H&M brand family comprises H&M; H&M Home; COS; Monki; Weekday & Other Stories; Cheap Monday; Arket; and Afound. When you put them all together, these brands offer customers a variety of styles and trends within fashion, beauty, accessories and housewares as well as modern, healthy food."
2nd Answer Example
"H&M has a sense of true diversity within its brand portfolio, offering customers style and value in everything from fashion to housewares and even the food they eat. With brands like H&M, Cheap Monday, Weekday & Other Stories, the H&M brand family establishes itself as always relevant, while the H&M group's investments in the supply chain, tech, advanced analytics and AI benefits customers across all brands in the group."
User-Submitted Answer
"H&M group was started in 1947. H&M, H&M Home, & Other Stories, COS, Arket, Weekday, Monki, Cheap Monday and Afound are brands that fall under the umbrella of H&M group. I am amazed to see the value proposition and quality offered to customers. Features like Scan & Find, Visual Search, Store Locator definitely empowers customers and offers seamless experience."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Great response. I made slight grammatical edits.
"H&M Group was founded in 1947 and has several brands within its umbrella (H&M, H&M Home, & Other Stories, COS, Arket, Weekday, Monki, Cheap Monday, and Afound). I am amazed to see the value proposition and quality provided to customers. Feature like Scan & Find, Visual Search, and Store Locator offer a seamless and user-friendly experience."
7. At H&M, we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?
How to Answer
When it comes to consumer goods, the satisfaction of the consumer is everything! These days with reviews online and the power of social media, how will you ensure that consumer satisfaction is a priority when working at H&M?
1st Answer Example
"Consumer satisfaction first comes from offering value. The product must meet the needs of the consumer in a way that the customer feels is worth or even exceeds the price he/she paid. Second, consumer satisfaction stems from outstanding customer service - when a consumer has a question, can he or she quickly get a response that's helpful? And third would be anticipating consumer needs and being first to meet them in the marketplace - constantly testing products and learning as much as we can about our consumers' habits can help make sure we know what they need, sometimes even before they do."
2nd Answer Example
"There are many ways to ensure consumer satisfaction; however, I feel that the top three ways are through top-notch customer service, investment in research and development, and consistently providing a product that solves a specific need. Ultimately, our products need to make a difference in the lives of our consumers, our end users need to trust us when they have a question or need help regarding a product, and they need to be continually surprised with new products that continue to make their lives better."
User-Submitted Answer
"Ensuring Consumer satisfaction should always be at the heart of an organization. To achieve this, I believe special focus should be on
1. Constant innovation and improvements in terms of Hyper-personalized offering, product innovation, etc
2. Quick resolution to queries to ensure great customer service
3. Gathering, processing and implementing customer feedback"
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
You are providing a thoughtful response the interviewer will appreciate. I changed the sentence structure, so that it is more easily digestible.
"I, too, have a shared passion for ensuring customer satisfaction. I believe constant innovation to personalize product offerings, quick resolution to customer service queries, and gathering, analyzing, and implementing customer service feedback are the three ways to remain customer-driven."
8. What can you tell me about the H&M Spirit?
How to Answer
The interviewer would like to get to know that you have a general idea of the H&M culture and how you see yourself within it. Make sure to do some research ahead of time so that you can speak, at least generally, about what makes the H&M culture unique.
1st Answer Example
"From what I've read, the H&M Spirit captures the way your team lives out its shared values. I find those values very compelling: one team; belief in people; entrepreneurial spirit; constant improvement; being cost-conscious; keeping it simple; and being straightforward and open-minded. These are all values I share and that have guided me on my career path, so I look forward to bringing them to bear for H&M."
2nd Answer Example
"I love that H&M has such a clearly articulated set of values that are designed to guide the way team members carry out their work every day. Though individually, the values may seem obvious, when they join together, they create a sense of culture that is unique to H&M. I'm happy to see the level of support of and belief in its employees that H&M puts forward in its values - with everything from entrepreneurial spirit to the value of one team and an overarching belief in people. This seems like a positive environment in which I can thrive and do my very best work."
User-Submitted Answer
"Seven values of H&M define company's unique culture built over trust in its employees. I am quite moved to know an organization which has curated great team that focuses on team building, constant improvements, being cost-conscious, entrepreneurial spirit, keeping things simple, straight-forward approach, belief in people. These values harmonize around my personal values and ethics."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
I took pieces of your response and added some language about your personal career path and work style.
"H&M's spirit has many attractive components, including Cost Consciousness, an Entrepreneurial Focus, Keeping Things Simple, a Straight-Forward Approach and Belief in People, Team Building, and Constant Improvements. Throughout my career, I have made conscious strides to adopt these mechanisms, and believe my skillset falls greatly in line. I want to use my experience and broaden my reach by working for a globally conscious company like H&M."
9. The performance of consumer fashion products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?
How to Answer
Talk to the interviewer about any experience you have in advertising and marketing, whether that be on the job training or formal education. Discuss how you have seen robust marketing strategies directly affect the performance of a product.
1st Answer Example
"I have always been fascinated with the correlation between marketing strategies and product performance. This is why I studied marketing and communication in college. I have a bachelor's degree in marketing, plus additional training in advertising methods from my current employer. I have seen creative and strategic marketing campaigns take an underperforming product and make it a strong contender in as short as 90 days. I look forward to putting my knowledge in marketing and advertising toward a role with H&M."
2nd Answer Example
"Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I'm a strong writer, so I feel that I could put that skill to use in helping the organization communicate effectively with both internal and external audiences. On the consumer front, I also have a strong understanding of several social media algorithms, including how to have your posts seen by the right audience. I'd look forward to using that skill for the good of the organization, along with learning more about more traditional marketing, advertising and communications tactics."
User-Submitted Answer
"In an era of social influence and easy accessibility, Marketing and Advertising plays a vital role in product placement, performance, and brand awareness. Working with marketing team has made me realize the importance of marketing campaigns which have to be really sharp, innovative and personalized giving a sense of association to the customers."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
You are providing great information, but lacking a personal touch. Providing context of your work with the marketing team will create a more well-rounded response.
"In an era of social influence and the use of easily accessible web applications, I have become aware of the importance of strong marketing and advertising. In a previous role, I worked collaboratively with the marketing team to strategize ways to output sharp and innovative product placement to boost brand awareness. I learned so much through this creative process and would welcome projects to build upon my acquired skills."
10. What career path interests you the most within H&M?
How to Answer
This is where it is really important to have completed some research on the interviewing company. Be sure to envision where you can see yourself fitting, and growing, with the organization prior to your interview. Do some research on what a career path could look like with this particular company.
1st Answer Example
"What interests me most about your company is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a Territory Sales role, then a Regional Manager position. Eventually, a Director of Sales or Marketing position would be ideal. Of course, I understand that this will take many years of dedication and hard work."
2nd Answer Example
"I am interested in a variety of paths with your company. I love that your team members are encouraged to develop within their roles, or to move on to new roles and responsibilities in different parts of the organization, across any of the H&M brands. I could absolutely see myself working in your sales and marketing department as I further my knowledge on your product and collections."
11. Do you see yourself as a leader? When have you led a team?
How to Answer
Perhaps you have led a club at work, been a coach for a youth sports team, or were on the advisory board for a non-profit organization. You should always be prepared to show the interviewer that you have a natural ability to lead others. Whether you have led a group of 500 or a team of 2, you must display to the interviewer that you are capable of handling the responsibility that comes with being a leader and mentor.
Talk about your desire to be a leader. Share with the interviewer that you strive to be a role model for others. Explain that you jump at the opportunity to lead groups, encourage your counterparts, and be a face of the organization when challenges arise.
1st Answer Example
"In my current position, I am the president of the social committee. I love that I have the opportunity to encourage employee engagement while being a positive influence on the workplace culture. I am a natural leader because I start with leading by example. As a leader, I make myself available to others who need mentorship, a bit of assistance in adjusting to their role, or just a listening ear when they've had a tough day. I am confident in my leadership abilities and look forward to joining your team in a leadership role."
2nd Answer Example
"I definitely see myself as a leader. Not only have I managed a team in two prior roles, but also I believe that leadership does not always equate to management. Leadership is more of a mindset than a title or specific position. I am sure to lead at all times by providing the best model, enthusiasm and work ethic of the organization. I am open to new ideas and love to tackle a new project which, to me, embodies leadership."
User-Submitted Answer
"I am currently working as an Online revenue manager leading a team of 4 members. My team has developed a culture of cross-functional learning and empowering each other. We frequently sit together and brain-storm on the current projects, share ideas and create an action plan. I believe in building transparent work environment, promoting innovations and improvements that are sustainable in long term."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
I supplemented your response to express a mindful leadership style to achieve employee retention and morale sustainability; I believe these factors fall greatly in-line with the company's culture and values.
"I am currently an Online Revenue Manager, leading a team of 4. I developed a transparent work environment that highly values cross-functional learning and empowerment. As a team, we frequently brainstorm current projects, share ideas, and create a collective action plan. By improving the office culture through innovation promotion and collaboration, I hope to solidify employee retention and moral sustainability."
12. At H&M, we pride ourselves on being resourceful. When have you been able to resolve a problem in your workplace?
How to Answer
Problem-solving and dispute resolution are fundamental skills to possess. Display to H&M that you are capable of problem-solving within the workplace.
1st Answer Example
"In my most recent position we had a consistent problem with employees showing up late for their shifts or calling in sick at the last minute. Rather than the typical documenting and reprimanding style, I decided to track the results of an accountability reward system. For 180 days, my employees received a reward for coming to work 10 minutes early. Also, for every month with zero sick days, a bonus was added. In the end, we awarded those with perfect attendance a $600 bonus. The bonuses cost us less money than the cost of lowered productivity due to absent employees. The program was a success, and upper management chose to keep it implemented for another six months. We will re-assess at the end of the fiscal year, but it seems to be working very well. If I were to be hired, I'd bring that same sense of problem-solving and positive reinforcement to the H&M team."
2nd Answer Example
"Currently as assistant manager, I resolve problems on a daily basis. The most recent resolution process I was a part of included a customer complaint about an allergic reaction to one of our products. I was able to resolve her concern by listening to her, apologizing, issuing a refund, and offering a replacement product. I am no stranger to dispute resolution, problem-solving, and creative customer service, and I believe my approach would be in-line with the energetic and resourceful approach H&M espouses."
User-Submitted Answer
"When I joined my current organization, I could see a rift between Digital marketing and Creative team. Since we were all working towards achieving one goal, I had to fill-in that gap. I understood due to the nature of work, multiple last minute requests were given by Digital team to Creative team. Hence I came up with an idea of maintaining a bank which could be used as backup in such situations and thereafter, both teams have catch-up meeting biweekly to ensure better communication."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
This is a great example for the interviewer; you outlined a problem and an effective solution. I altered some of the wording, but kept the general premise. See below.
"When I joined my current organization, I identified a rift between the Digital Marketing Department and Creative Team. There were many last-minute requests from the Digital Marketing Department to the Creative Team that seemed to cause friction. To address and remedy this issue, I suggested biweekly meetings to better communication between both groups. And, as a result, this suggestion has alleviated a great deal of tension."
13. At H&M, we pride ourselves on being nimble and able to adapt to changes within a complex business environment. Tell me about a time when you have had to shift your priorities in response to sudden changes.
How to Answer
The interviewer has given you a clue - H&M wants its employees to be nimble. Assure the interviewer that you can respond professionally when it comes to sudden changes. Be as specific as you can, but below are some examples to guide your thinking:
1st Answer Example
"In my current role, our sales goals can change frequently based on marketplace behavior or trends, and sometimes this happens at the last minute. I have been able to adapt very well to these frequent, sudden changes, and to respond with creativity."
2nd Answer Example
"This really speaks to the heart of what it means to be successful in the consumer marketplace. I believe in making sound plans, but also being prepared to abandon those plans based on last-minute changes in circumstances. For example, I may plan to spend an afternoon checking inventory, but if one of my top customers comes into the store with an urgent need, I'll let my plans go in order to help her."
User-Submitted Answer
"Being a part of dynamic e-commerce environment where events don't always happen as per plan, one needs to be very careful and nimble. I have seen times when a campaign was planned and everyone is aligned to it, but due to some external factors like competitor doing something similar or bigger, we have to hold it back. Usually, this happens because we are conscious about our marketing spends. I believe I will further be able to build these skills at H&M."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Good response. I altered your response slightly to connect the dots between previous experience and what you can offer H&M.
"Being part of a dynamic e-commerce environment, I have become accustomed to things going off script or not as originally planned. There have been occasions when campaigns were postponed or pulled due to competitor projects. In this industry, I have found being nimble and adaptable to changes in trends and marketing spends are essential to success and viability. When a competitor comes out with a similar or bigger campaign, it is best to pull back, reassess our product, and strategize the best way to move forward. This discretion is a skill I will bring to my role at H&M."
14. Teamwork is important to us at H&M. Why do you consider yourself a team player?
How to Answer
Working well on a team requires you to have solid interpersonal skills and self-awareness. Share a few of your best qualities that make you a team player.
1st Answer Example
"In my current role, I occasionally need to spend additional time mentoring and coaching new employees to ensure they fit in with the team. This responsibility creates a tighter timeline for other important deadlines; however, I see that the end goal is to create a well-oiled machine and that cannot happen without everyone being equally trained. I would bring this same commitment to team development to this position at H&M."
2nd Answer Example
"I have always considered myself a team player; I enjoy the interactions and positive energy a team environment creates. My favorite team environment was at my last company. The energy was incredible, and I believe the customers took notice. I hope to create the same environment here at H&M."
User-Submitted Answer
"So far, I have been quite lucky to be a part of great teams where members support each other, promote learning, are result-oriented, and hard working. I possess good coordination and judgment skills which helps me analyze the situation and act accordingly. I am a responsible, dependable and reliable person which portray characteristics of a great team player. I am excited to become a member of H&M team where I can learn from diverse set of people around."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Great start. It would be helpful to focus on conveying your strengths as a team leader based on your experience.
"I have been fortunate to work with strong teams in the past. As a result, I have built my confidence as a team player. I believe I positively contribute to a team atmosphere by being reliable, knowledgeable, open to trying new things, and knowing when to lead or support. There is a fine dance when working in a team, and have experienced great success when teams are collaborative, result-oriented, and open to learning. My extensive experience working in a team will be a great asset to H&M."
15. At H&M we encourage our customers to create their own style. How would you describe your personal style?
How to Answer
Having your own personal style is very important in fashion. Talk to the interviewer about how you define your style and what it means to you.
1st Answer Example
"I would describe my personal style as 'sloppy chic' because I love large cable knit sweaters paired with leather leggings and a pair of great booties. My personal style is important to me because it's an expression of my mood on a day to day basis. It's how I can best express myself."
2nd Answer Example
"I think it's important for everyone to have their own personal style and wear what they feel most comfortable in. If I could describe my personal style I would say it's ladylike with a touch of bohemian. My style icons include Kate Middleton and the Olsens."
User-Submitted Answer
"I describe my personal style as 'Casual' - combination of elegance and comfort. I prefer to put on a T-Shirt and black pants or maybe long Cardigan, crop top and summer jeans. I tend to keep it simple and match the accessories with whatever the simple clothing I am wearing. My style is a reflection of my mood and personality."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Great response. Strategize how you may answer follow-up questions based on your response.
"Be prepared to answer possible follow-up questions such as, "How would you assist a customer in creating their own style?""
16. Do you consider yourself to be more creative or analytical minded?
How to Answer
Whether you consider yourself creative, or analytical - assure the interviewer that you are capable of providing both to the employer, if hired.
1st Answer Example
"I lean more towards being creative minded; however, I am very capable of being analytically minded as well. I feel this greatly helps me with my management skills as I am a creative yet well organized leader."
2nd Answer Example
"I am more analytically minded; however, I do have a creative flair as well. The factors that make me analytically minded are my desire to get to the bottom of things. I am curious about process, and motives. I like to dig deeper than the surface of things."
User-Submitted Answer
"I would say, combination of both- creativity and analytical skills is innate to me with slight bent towards analytics. Possessing an experience in analytics and e-commerce industry enables me to minutely analyze the situation, think of resolution/insights and act upon it. Multiple things like planning collection launch events and customer strategy bit require innovation and creativity for exemplary success."
Written by an Anonymous User
Our Professional Interview Coach
Kevin Downey Reviewed the Above Answer
Good start; I reworded your answer a bit for clairy, flow, spelling, and syntax. A more concise response will suffice in this instance.
"I believe having the ability to be creative and analytical will ensure the success of this role. There is a great deal of creativity involved in being analytical; to adequately analyze a situation and devise numerous resolutions requires both skills. I tend to be more analytical by nature, as systemic processes assist me in carrying out projects like collection launches and customer strategies more efficiently."
17. The fashion industry is fast paced and unpredictable. Your work schedule may reflect that unpredictability. Are you flexible in your schedule?
How to Answer
Assure the interviewer that you are capable of working an unpredictable schedule. If you have any restrictions in your schedule, this is a good time to talk to the interviewer about it.
1st Answer Example
"I am happy to make myself available for work most times, including evenings, weekends, and holidays. I do have an evening course for the next 8 weeks on Thursdays; however, that is the only restriction currently on my schedule."
2nd Answer Example
"I have a few restrictions in my schedule; however, I am happy to accommodate most days. I am unavailable to work on weekends but from my research I believe you are closed on weekends anyways. Could you share with me the hours expectations for this position?"
User-Submitted Answer
"I have been working in fashion industry for quite long, so I am accustomed to the fast paced and unpredictable nature of it. I am comfortable in running my schedule as per the work requirements."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
The interviewer will be pleased with your response and experience in the field.
"I have become accustomed to unpredictability in my schedule from my years of experience in the fashion industry. I know the time and dedication it takes to perform this role, and I am ready to take on the schedule it entails."
18. How do you stay on top of trends in the fashion industry?
How to Answer
Fashion is always changing and trends change faster than any other industry. Talk to the interviewer about the ways in which you stay in tune with new and top trends.
1st Answer Example
"I stay on top of trends through reading high fashion magazines and browsing sites like Pinterest and Instagram. I also follow a few design houses and fashion bloggers on a variety of social media platforms."
2nd Answer Example
"My favorite place to stay on top of fashion trends is Instagram. I follow a multitude of trend setters, designers, and stylists. I find it easy and fast to scroll through the feed and see what others are wearing, and talking about."
User-Submitted Answer
"I read a couple of fashion magazines- Vogue, Cosmopolitan, GQ. Instagram is another platform which keeps me posted about new trendsetters and styles. I am also active on LinkedIn and Twitter which gives me an insight on celebrity endorsement/ tie-ups. Moreover, I keep browsing fashion apps like Myntra-Jabong, Koovs, Ajio, Nykaa to keep myself updated about upcoming trends and collection launches."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Great response. I assisted with smoothing out your response.
"Several platforms help me stay on top of trends. Magazines (Vogue, Cosmopolitan, and GQ), Social Media (Instagram, LinkedIn, and Twitter), and Apps (Myntra-Jabong, Koovs, Ajio, and Nykaa) help me gain insight on trends, upcoming collection launches, and celebrity endorsements. Each of these platforms offers a different insight that is extremely valuable for my work."
19. At H&M we offer many areas of opportunity and growth. Where would you like to see your career in the next 3-5 years?
How to Answer
Everyone wants to see growth and opportunity in their career. Share with the interviewer the ways that you want to grow with H&M over the next few years. Assure the hiring manager that you are willing to work hard for growth opportunities.
1st Answer Example
"Over the next few years I would like to grow into a management function with H&M. I am willing to prove myself and do what it takes to get there. I'm encouraged by the fact that, for those who are passionate about exploring new opportunities within the H&M group, career possibilities seem endless."
2nd Answer Example
"Ideally, 5 years from now, I would love to see myself growing into a more prominent leadership role within your organization. My career interests align very nicely with H&M's goals, which helps me to see a great long term fit here. I understand that employees are encouraged to to develop within their roles, or to move on to new roles and responsibilities in different parts of our organization, across any of our brands."
User-Submitted Answer
"I am excited about this position at H&M because in 5 years, I'd like to be seen as someone with great expertise in the fashion e-commerce sector and I know that's something that I'll have an opportunity to do here. I am also excited to take on more managerial and leadership responsibilities in the next few years and potentially even take the lead on some projects. My work ethics and career interests resonate with H&M's values which helps me see a lasting fit here."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Wonderful response. I condensed your response slightly.
"The ability to grow is a significant factor in my desire to join H&M. I aspire to grow into leadership and managerial roles, and I believe this opportunity will broaden my skill set and industry knowledge. In 5 years, I hope to be a well-established project lead with H&M and expand the e-commerce sector for the company."
20. Our industry is fast-paced, competitive, and stressful. How do you cope with high levels of pressure?
How to Answer
Assure the interviewer that you are capable of handling the stressful and fast-paced world of fashion. Share how you cope with high levels of pressure and be sure to comment on your ability to handle stress in previous positions. You can also draw on your references.
1st Answer Example
"I have been working in fast-paced, stressful environments for the past 10 years. When I am under pressure, my performance is the best. It's like a runner's high for me. My current references will attest to my strong ability to perform under pressure."
2nd Answer Example
"I handle stress very well and when you call my references, they will attest to this fact. When I am under pressure on the job, I focus on the task at hand and make sure to not get distracted. Staying on deadline is very helpful and I will delegate when necessary to alleviate some stress."
User-Submitted Answer
"I am very well accustomed to this fast-paced, competitive, and stressful fashion industry due to my relevant experience. Owing to its unpredictable nature, one has to be nimble, decisive, and possess a strong bias for action, which is akin to my personality. There have been instances where we had to pull new campaigns, change the entire strategy and problem solve in order to deliver as per expectations. I am able to manage and handle stress by planning better in such times."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
You understand the industry very well, but the interviewer wants to know how you directly deal with high levels of stress and pressure. See my suggestion below.
"Over the years in the industry, I have created numerous strategies to safeguard against burnout and cope with the stressors. When faced with deadlines and unforeseen changes, I remain proactive versus reactive. I take deep breaths and analyze how to move forward best logically. I create action plans to stay organized, and take on new challenges in stride. I maintain a healthy work-life balance by exercising daily and making time to decompress with friends and family. I balance out stress as best I can through these strategies."
21. Have you progressed in your career as you have expected?
How to Answer
Career progression can be a touchy subject, especially if you feel that your career hasn't progressed as well as you would have liked. Talk to the interviewer about your career progression and what you would like to see in the future.
1st Answer Example
"Overall, my career has progressed a touch slower than I would have liked. I have held a couple of positions that didn't offer the growth and learning that I was expecting; however, I have bounced back nicely. I feel that this particular position would take my career exactly where it should be for my level of education, experience and ambition."
2nd Answer Example
"I love this question, and I can't imagine that there are very many people who can say that their career has progressed exactly as expected. And if they can say that, it tells me they haven't taken very many risks or disrupted the status quo. Because of my entrepreneurial approach in general, I'm open to new opportunities and willing to take risks in order, ultimately, to enjoy greater success. When you approach your career in that fashion, you never know where it will take you - except on to greater challenges and success."
User-Submitted Answer
"Broadly, I believe I have been quite successful in carving my career in a proper direction from analytics to pricing and operations to revenue planning, management, and digital marketing. Each transition has brought me closer to my plan of holding a good grip on fundamentals of fashion e-commerce in business domain. This opportunity with H&M excites me a lot due to its strong correlation with my career plans and long term goals."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Great response. I would omit the first sentence as the rest of your response packs enough punch to convey your message clearly and concisely.
"I am pleased with my career growth thus far; each transition has afforded me vital fundamentals in the fashion e-commerce domain. This opportunity is fitting for my next season of growth due to its strong correlation to my career plans and long-term goals."
22. How is H&M's diversity and inclusion strategy expressed in our "Be Yourself" approach?
How to Answer
Assure the interviewer that you've done your research into how H&M seeks to create a diverse and inclusive environment within the company. Also show how this approach resonates with your own values.
1st Answer Example
"It's very freeing, as an employee, to be told that it's OK to be yourself. Many times, companies expect their team members to conform rather than celebrate the unique qualities each person brings to the team. I'm encouraged by the fact that when a great mix of people comes together to share knowledge, experience and ideas, H&M can inspire and attract customers all over the world. Being myself is very important to me, so I believe this is an environment that would be a good fit."
2nd Answer Example
"I love that H&M invites its employees to be themselves and also to respect others for who they are. The company's diversity makes it strong and creates an inclusive and welcoming workplace where everyone's individuality is highly valued. There's a lot of great research that shows how more diverse teams get better results than homogenous ones, so this is a smart business approach, on top of being a compassionate and empathetic way to treat employees."
User-Submitted Answer
"I am fascinated by the fact that H&M values and takes pride in promoting diversity within the organization. Having a workplace with diverse people onboard inspires creativity, drives innovation and strengthens it. 'Be Yourself' is a great approach as it empowers employees to try out experiments, apply their unique knowledge, skill-set and cultural sensitivity to drive higher quality and targeted marketing."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
I believe the last line adequately conveys your sentiments. I changed "targeted" to "mindful," as this may be a more appropriate term within the context of diversity.
"The "Be Yourself" approach wonderfully empowers employees to try new things and apply their unique knowledge, all while celebrating diversity. This methodology drives higher quality and mindful marketing."
23. What can you tell me about H&M's expansion strategy?
How to Answer
Display to the interviewer that you not only understand the fashion side, but can also speak to the business side of working for H&M. Review the H&M website in advance of your interview so that you can speak in general terms about H&M's expansion strategy.
1st Answer Example
"I love how H&M continues to grow; it seems that the expansion strategy is designed for the long-term and will take place through your different brands, each with its own unique identity. From what I've read, H&M continues to roll out online globally to all existing store markets as well as to other markets. In spring 2018 the online expansion continued into three additional markets: India, via franchise to Saudi Arabia and the United Arab Emirates. This represents tremendous continued growth potential for the entire H&M family of brands."
2nd Answer Example
"I believe H&M's expansion strategy is moving along at a fast pace, based on my research in preparation for this interview. For full-year 2018 the H&M group plans to open approximately 380 stores and close 140, resulting in a net addition of around 240 new stores for the year. It seems like H&M focuses its growth on quality and sustainability in existing markets as well as in new countries. I find this kind of ambition exciting and refreshing, and I'd like to be part of it."
User-Submitted Answer
"As far as I know, H&M's expansion strategy is focusing on omnichannel growth. H&M Group is a global fashion and design company with stores in more or less 75 markets and 60 online markets. They are increasingly integrating their digital and physical channel so that they interact and strengthen each other, facilitating a holistic customer journey. I would love to be a part of this strategy."
Written by an Anonymous User
Our Professional Interview Coach
Jaymie Payne Reviewed the Above Answer
Excellent! It sounds like you've done your homework!
24. At H&M we have thousands of applicants per year. Why should we choose you for this position?
How to Answer
What makes you a stand-out candidate for this opportunity? Why should the interviewer give you the position over another candidate? Make your answer unique and memorable. Show confidence and don't be afraid to brag about yourself!
1st Answer Example
"You should hire me for this position because I can guarantee you that nobody else has followed your brand as closely as I have. I am passionate about fashion and see this as much more than just a job. Working for H&M would change my path and I plan to make a positive impact immediately; I believe I have the kind of work ethic that reflects the H&M values."
2nd Answer Example
"In addition to my recently acquired degree in Fashion Design, I also have a background in film. I am a world traveler as well. These 3 factors combined, make me an incredibly well-rounded candidate who will offer you a perspective and insight that others cannot."
User-Submitted Answer
"First of all, I know the retail business. I worked as an IT Security Manager for more or less 7 years in Migros, Turkey. My team and I managed a huge distributed network including almost 2,500 physical stores, online stores, storehouses, data centers (on-prem and cloud), etc.
Retail business is fast-paced and cost conscious is important. Availability and accessibility have a huge impact on customer loyalty. I am a creative, fast learner, problem solver, analytical thinker, and a decision-maker. I am able to take risks. In my opinion, those skills are essential while working in retail. Also, retail is an entertaining business. I love working in the retail industry."
Written by an Anonymous User
Our Professional Interview Coach
Jaymie Payne Reviewed the Above Answer
Great! You provided unique reasons with supporting information to show why you're the best candidate for the job.
25. When did you realize that you wanted a career in fashion?
How to Answer
The interviewer would like to know what led you to a career in fashion. Talk about your passion for the industry and where it all started. You can draw on some personal points but try to keep your answer brief and to the point.
1st Answer Example
"I have had an interest in fashion ever since I was a child. I would create outfits for my dolls and do fashion shows with my friends. My passion for the industry has been present from the beginning."
2nd Answer Example
"I realized in my teens that fashion was so much more than just the clothes you wear. In 9th grade I did a presentation on the evolution of fashion. The research I conducted really opened my eyes to the statements that designers make through their collections. I was hooked!"
26. H&M wants to know how to motivate you. What work situations excite and motivate you?
How to Answer
Every hiring manager wants to know how to keep you best motivated and excited about the job. Talk to the interviewer about what excites you and keeps you happy at work.
1st Answer Example
"I have a healthy competitive edge, even if its a personal competition. For me, I am excited and motivated by winning, whether that be winning over a new client, exceeding my KPIs or being recognized for a job well done. I am also motivated and energized by a strong team that supports and challenges one another - I want to use my drive and ambition to set H&M's business in motion."
2nd Answer Example
"I get excited when new challenges are presented in the workplace. This could include a new program, a new customer initiative, a sales contest, or even the training of a new employee. A fresh problem to solve or a fresh obstacle to conquer is highly motivating and exciting for me. In addition, I'd like to be able to have a lot of fun while achieving great results together with great people whom I respect and admire."
User-Submitted Answer
"I feel motivated when I am able to impactfully contribute to anything. When it comes to work- new challenges, a healthy work environment, opportunity to experiment and innovate keeps me upbeat. I am motivated when I am able to meet set targets within deadlines as it gives me a sense of accomplishment and confidence. Also, working well as a part of team and leading other team members to success gives a sense of content."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Very solid response. I made slight edits to your first and last sentences.
"I feel motivated when I can contribute and make an impact. I love taking on new challenges, having a healthy work environment, and the opportunity to innovate and experiment. I am the most motivated and upbeat when I can meet set targets and deadlines, as it gives me a sense of accomplishment and confidence. Additionally, working well as a team and leading others gives me a great sense of contentment."
27. What can you tell me about H&M's sustainability policies and strategy?
How to Answer
The interviewer would like to know that what you've learned about H&M's social and philosophical stances in preparation for this interview. Take the time beforehand to do a little research; much of this information is available on the H&M website.
1st Answer Example
"First, I love that you have a position at H&M specifically devoted to sustainability - your Head of Sustainability. From what I've researched, I can see that the H&M group has a very strong history in sustainability. I love that your vision is to use your size and scale to lead the change toward a circular and renewable fashion industry, all while being a fair and equitable company. That's the kind of company I'd like to work for."
2nd Answer Example
"I find H&M's sustainability policies and vision very impressive and very attractive. I remember reading that your head of sustainability has said that a company like H&M, with its size and scope, has a responsibility, as well as a great opportunity to lead the change toward a more sustainable fashion and design industry. I love that H&M wants to take the lead in the sustainability space. Even though you admit you don't have all the answers right now, your sustainability strategy is based on 3 ambition areas: 100% Leading the Change, 100% Circular & Renewable and 100% Fair & Equal. It's a long road, but I believe H&M is headed in the right direction."
User-Submitted Answer
"H&M's sustainability policies and strategy are a strong reflection of the brand's culture and values. Their vision to lead the change towards circular and renewable fashion while being a fair and equal company emphasizes the fact that they are well prepared for this rapidly changing world. I am impressed by the company's approach of being explicit to customers about manufacturing and sourcing details on digital platforms."
Written by an Anonymous User
Our Professional Interview Coach
Lauren McCabe Reviewed the Above Answer
Great start. The answer is quite wordy, so I helped refine it.
"H&M's sustainability strategy aims to venture towards circular and renewable fashion while maintaining fairness and equality. Manufacturing and sourcing details are made transparent to consumers, thus elevating the company's reputation, brand culture, and values."