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ASOS.com Interview
Questions

27 Questions and Answers by Rachelle Enns

Published December 1st, 2018 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Companies     Style     Fashion    
Question 1 of 27
When have you had to adapt to change?
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How to Answer
Being able to adapt to change in the workplace is a very important skill to possess. Talk to the interviewer about a time when you have had to adjust to changes on the job. How did you handle the change? Was it a positive reaction?
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Answer Examples
1.
When have you had to adapt to change?
Being able to adapt to change in the workplace is a very important skill to possess. Talk to the interviewer about a time when you have had to adjust to changes on the job. How did you handle the change? Was it a positive reaction?

Rachelle's Answer #1
"In my current role there is a lot of turnover when it comes to our management team. I have had to adapt to 3 new managers in the past 4 years. I have been able to quickly adjust for the good of the team, and I find it refreshing shake things up on a regular basis. Like many at ASOS, I seem to thrive on restlessness and innovation."
Michelle's Answer #2
"Last year our company was sold to a competitor and a lot of our management team changed hands. It was a lot of change to handle in a short time, but I found it exciting as we reset priorities and put new processes in place. I'm excited that ASOS says there's no set way of doing things here - that you're always looking for change and ideas from creative people. I believe I can make a real difference in this kind of environment."
2.
Outside of work, what type of creative activities do you like to pursue? At ASOS, we view our employees holistically and understand it's important for them to be passionate about things outside of work.
Tell the interviewer about the variety of ways in which you express your creativity. If you can work in a connection to the fashion industry, that's a plus. Try always to connect back to this opportunity.

Rachelle's Answer #1
"Outside of work I like to attend dance classes and I also attend the odd paint and sip wine nights at a local wine shop. I also enjoy reading as a way of nurturing my creative side. And, of course, I love experimenting with fashion trends and combinations."
Michelle's Answer #2
"Outside of work I love to explore my creative side. I practice photography for fun and also hang out with friends. As an avid reader, I try to read one new book per week. I also explore writing. I believe the more interests I have outside of work, the better able I am to find common interests with customers and build a rapport."
3.
What does it mean to you when we at ASOS call ourselves a fashion democracy?
Show the interviewer that you have a full understanding of the ASOS brand promise and personality - be able to speak to the larger company philosophy and how it merges with your own personal sense of the role of fashion in customers' lives.

Rachelle's Answer #1
"I love the term 'fashion democracy.' It's very freeing for the consumer; instead of focusing on the newest trends and what's popular on the runway, ASOS focuses on the individuality of the consumer. A fashion democracy means that the consumer is free to choose what works for him or her, based on individual taste and comfort rather than rigid guidelines foisted upon them by a particular design house or tastemaker."
Michelle's Answer #2
"To me, a fashion democracy defines the core of ASOS. It's clear from your online presence that you do everything you can to help customers find their 'fit,' both literally and figuratively. Doing so allows each individual consumer to have choices, to experiment, to express themselves and to dress and accessorize in a way that confidently conveys who they are. It's a fascinating concept that is the antithesis of many fashion leaders, who take the approach of telling their audiences what they should be wearing instead of leading them to design a look for themselves."
4.
How do you manage a large workload?
Start off your answer by clarifying you never let a large workload stress you out. Each morning you review your tasks using a task manager application (if you do not have one I suggest google searching 'task manager application' and giving one a try). Continue to discuss how you complete each task by priority level and, before you know it, your large workload is completed.

Rachelle's Answer #1
"When I have a large workload on my plate, I do not stress over the tasks that are in front of me. Rather, I make a simple plan of which tasks are a high priority and which tasks are a low priority. The higher priority tasks, I complete first. Through this system, I am able to focus on my tasks individually, rather than stress out by the multitude of tasks ahead of me."
Michelle's Answer #2
"I work best when I have a large workload because it keeps me active, keen, and attentive on the project at hand. I also use Trello to keep my team and I on task."
5.
Tell me what you can about the unique ASOS online shopping experience.
Assure the interviewer that you fully understand what makes the ASOS shopping experience unique. Take the time to do a little research into what differentiates the ASOS experience from the average online user experience.

Rachelle's Answer #1
"I really love the mindset at ASOS - an always testing, 'always in beta' philosophy, constantly improving to make the user experience just a little better every day. That philosophy has led to developments such as innovative visual search tech and style match. When you combine these sophisticated UX techniques with features like free delivery and returns, it makes for a smooth, customer-friendly shopping experience."
Michelle's Answer #2
"ASOS offers some truly innovative features when it comes to the online shopping experience. First, there are the basic customer service offerings, like free shipping and returns, and the 'try before you buy' feature. But when you add tech innovations like the Fit Assistant, designed to offer a personalized size recommendation based on similar shoppers and bespoke measurements, and Style Match that allows a user to upload a photo and see the closest ASOS product based on a custom search of inventory, you take online customer service and ease-of-use to a whole new level."
6.
Your current employer has a strong reputation in the fashion industry. Why do you want to work for ASOS.com?
Discuss with the hiring manager the ways in which you feel that working for ASOS.com will provide you with the aspects you are currently missing in your position.

Rachelle's Answer #1
"I have worked with my current company for the past 5 years and because they are a smaller organization there is no longer room for me to grow unless I were to relocate. This is why I am seeking a new opportunity. Working for ASOS.com would allow me to grow into bigger opportunities; as the fastest growing online retailer, ASOS is constantly striving to push boundaries and drive its business forward.In addition, now that I have some experience, things like corporate philosophy and responsibility are more important to me than ever; I really love what ASOS stands for and would embrace the opportunity to help it continue to grow."
Michelle's Answer #2
"I have had my eye on openings with ASOS.com for quite some time. I have heard excellent things about working here, which is part of why I am so excited about the opportunity to join your team. I'm attracted to the fact that ASOS is a place where fashion and technology converge, and I'm excited about the possibilities that combination can bring."
7.
What does it mean to you when ASOS.com says it wants to be a positive force for people and the planet?
Assure the interviewer that you are knowledgeable about ASOS.com's overall corporate philosophy and the way it does business. You can find this information on the ASOS website.

Rachelle's Answer #1
"This corporate stance is one of my favorite things about ASOS and the way it conducts its business. First, ASOS is serious about making sure every single person in its global supply chain is safe at work and has their rights respected and protected - that includes working toward ensuring that all wages are sufficient not only to meet basic needs, but also to provide some discretionary income. This is very important to me; I don't want my success to be achieved on the backs of others somewhere else in the world. When it comes to the planet, I know that ASOS sets challenging targets to reduce the impact of its products, business and logistics, and the company is always looking for new ways to drive sustainability forward."
Michelle's Answer #2
"I greatly appreciate the ASOS approach to being a benefit for both people and the planet, and both are very important to me on a personal level as well. From what I've researched, ASOS works hard to ensure animals don't suffer for fashion and has strict sourcing guidelines for leather and producing animal-free products. In addition, I respect the fact that ASOS has set itself priorities including transparency; improving wages; health and safety; addressing and reducing modern slavery risks, and identifying and stopping child labor."
8.
What can you tell me about how ASOS nurtures young talent?
The interviewer would like to find out what you know about its current programs to develop young employees and prepare them for larger roles and more responsibility. Do a little research by reading through the ASOS website to find out as much as you can about employee development programs.

Rachelle's Answer #1
"From my research, it's clear that ASOS is passionate about the development of its people, which is very exciting for me. I'm interested in the fact that ASOS advocates for having a team of engaged, talented, high-performing people at the top of their game. I find it heartening that ASOS invests a lot in its people - it's the right thing to do, and it also makes a big difference to how successful you are."
Michelle's Answer #2
"I'm very impressed with the way ASOS nurtures young talent. From what I've learned in preparation for this interview, ASOS offers a range of bespoke and tailored learning solutions to suit employee needs from day one. Career coaching, mentors from within the business, team development days, career planning and sponsored qualification support are all part of what ASOS offers, and I'm ready to take part in all of them in order to grow professionally and make the biggest impact possible for ASOS."
9.
Why is it important for ASOS to support and encourage body positivity?
The interviewer would like to see that you're familiar with criticism of the fashion industry around negative body imagery and can make the connection with how ASOS.com is the antithesis of this kind of imagery. You should be able to find supporting information on the ASOS site.

Rachelle's Answer
"The fashion industry is often criticized for promoting negative body imagery - using impossible body-type models to display its wares and then Photoshopping further to make the overall look of a piece virtually unattainable for the average consumer. I find it refreshing that ASOS takes exactly the opposite approach, and that the company understands the importance of promoting body positivity. ASOS works with more than 200 models so that a wide variety of body types is represented in its materials - this is closely in alignment with ASOS' philosophy of helping each individual consumer find the look that's right for him or her."
10.
How do you feel about performance incentives?
Performance incentives can be very motivating. Talk to the interviewer about your feelings re: performance incentives.

Rachelle's Answer #1
"I feel that performance incentives are a great idea. They keep an employee motivated to do a great job and ensure that they are on top of their KPI's. The majority of people are very enthused about being rewarded for their successes."
Michelle's Answer #2
"I think performance incentives are important for driving people to get results. For me, personally, they give me some skin in the game and get my team engaged in making an impact towards the results."
11.
What are your salary expectations?
The best way to discuss your salary expectations are to use your current earnings as an example. Be open, and honest. Transparency is the best choice when salary based questions arise.

Rachelle's Answer #1
"Currently, I earn a base salary of $45,000 per year plus a potential 20% annual bonus. Last year my earnings were $52,000 and I would like to stay in the same range or slightly higher."
Michelle's Answer #2
"I am currently making $100,000 per year with two bonus opportunities. I am looking for compensation that is aligned with the role and provides opportunity for growth."
12.
Sales performance is very important to ASOS.com. How do you plan to contribute to our profitability?
Talk to the interviewer about your sales targets, results, and contributions in the past. Be sure to highlight your biggest wins and talk about the ways you will bring the same performance to Reckitt Benckiser, if hired.

Rachelle's Answer #1
"I plan to contribute to your profitability through hard work, strategy, tenacity and paying close attention to the needs of my customers. I have solid results in my most recent position and look forward to bringing these same successes to ASOS."
Michelle's Answer #2
"My first step would be to examine current performance against KPIs and then develop a 30-, 60- and 90-day plan for how I can help the company achieve, and even exceed, them. I have a solid history of identifying strong lead measures that help support overall organizational strategies, and then leading a team to achieve those measures."
13.
As a manager, what is your greatest weakness?
Everyone has his/her weaknesses, and that is OK. Talk to the hiring manager about what you feel you could work on the most, and what you are doing about it. Avoid discussing a weakness that could be detrimental to you securing the position.

Rachelle's Answer #1
"As a manager, I feel that my greatest weakness is in separating employees as quickly as possible when they begin to show signs that they are not going to work out. I try to give people the benefit of the doubt and have been known to continue trying to nurture people when they really are overdue for termination. I have taken a couple of management training classes focusing on this area, and I'm also working with an industry mentor; I feel I'm improving in being able to objectively approach separating employees who aren't a good fit."
Michelle's Answer #2
"Some feedback that I have received in my current role is that I could improve my technical skills when it comes to Microsoft Excel and PowerPoint. I have all the basics covered, but when it comes to more complicated formulas or visualization of data, I don't have much experience. To remedy this, I have enrolled in a course for next month, and my goal is to come out of that experience as a more intermediate user."
14.
Rate your communication skills from 1-10 with proper examples backing your given rating.
On a scale of 1-10, how skilled are you in communication? Why did you choose that particular rating for yourself?

Rachelle's Answer #1
"I rate my communication skills as a 9/10 as I will, on occasion, have times when I am not as clear as I would like to be. My supervisor and co-workers will attest to my clear and concise communication skills. Because I am an open leader, my team will let me know if I need to clarify anything."
Michelle's Answer #2
"I will rate myself an 8.5 because I consider myself a strong communicator. It is the foundation of all success in business. I am always striving to be a better communicator so I leave the rest of the scale as an aspirational measure."
15.
Would your former or current boss describe you as a worker who gladly goes the extra mile to complete their tasks?
You can absolutely say that you will go the extra mile but it's best to give a real life example to the interviewer about a time when you did just that. Offer up your references as well and discuss with the interviewer what you feel your most recent employer would say about you.

Rachelle's Answer #1
"My former boss would definitely describe me as an employee who goes the extra mile. In my most recent position, I was always available on my email and many of my service clients had my cell phone number just in case of an after-hours emergency. When you call my reference he will be happy to expand on that for you, I am sure."
Michelle's Answer #2
"I go the extra mile whenever possible because that's what great employees do! I have received very positive feedback from all of my previous employers."
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Behavioral
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Leadership
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Fashion Designer
Sales
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Model
27 ASOS.com Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
Interview Questions
  1. When have you had to adapt to change?
  2. Outside of work, what type of creative activities do you like to pursue? At ASOS, we view our employees holistically and understand it's important for them to be passionate about things outside of work.
  3. What does it mean to you when we at ASOS call ourselves a fashion democracy?
  4. How do you manage a large workload?
  5. Tell me what you can about the unique ASOS online shopping experience.
  6. Your current employer has a strong reputation in the fashion industry. Why do you want to work for ASOS.com?
  7. What does it mean to you when ASOS.com says it wants to be a positive force for people and the planet?
  8. What can you tell me about how ASOS nurtures young talent?
  9. Why is it important for ASOS to support and encourage body positivity?
  10. How do you feel about performance incentives?
  11. What are your salary expectations?
  12. Sales performance is very important to ASOS.com. How do you plan to contribute to our profitability?
  13. As a manager, what is your greatest weakness?
  14. Rate your communication skills from 1-10 with proper examples backing your given rating.
  15. Would your former or current boss describe you as a worker who gladly goes the extra mile to complete their tasks?
  16. At ASOS, we want to be the best in the online retail fashion industry. What can we do to stay competitive?
  17. Think about a difficult boss, professor or other person. What made him or her difficult? How did you successfully interact with this person?
  18. Tell me about a time when you made a suggestion requesting change in an organization.
  19. If you were hired today, what would you accomplish first?
  20. Days can sometimes be hectic at ASOS. How do you handle stress on the job?
  21. What can you tell me about the differences among the three major ASOS brands?
  22. At ASOS.com we offer many areas of opportunity and growth. Where would you like to see your career in the next 3-5 years?
  23. Do you have any post-secondary education related to the fashion industry?
  24. At ASOS.com we aim to be a step ahead of our competitors. In your opinion, what do you think will be the biggest fashion trend for next spring?
  25. Do you have experience in managing online sales?
  26. At ASOS.com we have thousands of applicants per year. Why should we choose you for this position?
  27. At ASOS.com, we have a wide range of products and SKUs. Are you able to learn about a wide range of products without becoming overwhelmed?
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