"First, I identify the client's needs and determine which marketing strategy would best help them reach their goals. For example, in my previous role, I took time to study how our client's website ranked on search engine results pages and devised a marketing strategy to improve their SEO. That included working with the content department to develop new keyword-focused landing pages, blogs, and articles. On projects like this, I also take the website design, functionality, and performance into consideration and work with the IT department to address any changes that need to be made. I then use tools such as Google Analytics and Google Search Console to track the number of new leads, unique visitors, and page clicks our clients receive."