There's no right or wrong campaign to choose. The goal is to provide a thoughtful response that demonstrates a clear line of thinking and explains why you think this is a strong marketing campaign. Prepare for the interview by building your awareness of recent and successful marketing campaigns. Consider what aspects of those campaigns you felt connected well with their target audience. Choose a campaign that relates to Amazon and demonstrates your understanding that innovation and creativity are essential in developing successful campaigns in today's world.

"I enjoy the recent marketing campaign that Spotify has put together. They've created memes as the perfect way to communicate to global customers without saying much. It's funny, easy to understand, and very relatable. The campaign's goal is to increase its customer base and appeal to young audiences in Brazil, Mexico, Columbia, South Africa, and Spain. They succeeded in deepening their connection with the customers that already know and love Spotify and cultivated relationships and moments of discovery in areas of the world where they are looking to expand."