Successful marketing campaigns make companies memorable. They promote a focused effort that guides consumers towards the desired action. They also give brands an identity, personality, and emotion. Be prepared to speak to qualitative and quantitative results and your role in achieving success in a past campaign. Try outlining the campaign, its goals, its results, and your specific role and contribution when you respond.

"I led my most successful campaign last year when I worked with a B2B client that required a complete marketing funnel to sell a new product. I worked closely with the client to define the project goals and build out each stage of the funnel. I recruited an experienced marketing and communications consulting team to help create a multi-channel campaign, including social media, video, and special events. I managed every phase of the project through delivery. We exceeded the revenue goal by 150%, which caused the client to hire the company for its next digital marketing project."