Different channels will give different results, and the project goals should guide the choice of the best marketing channels. Before choosing digital marketing channels for a business, you must understand your primary objectives, target audience/customer, competitors, and budget. Content marketing and SEO are two channels that every marketing team should use to build a strong online presence. Email marketing is another must-have channel - with an ROI of 4,200%. Demonstrate that you have proactively identified and tested different marketing strategies for past campaigns, and have learned from your experiences.

"To be successful, you must know where the business is heading. I start by setting strong marketing goals that are specific, measurable, attainable, relevant, and timely (SMART). The goals for the campaign typically lead me to choose the right channels for the business."