Amazon Brand Specialist Mock Interview

Practice 30 Amazon Brand Specialist interview questions covering brand growth, data analysis, and Amazon's vendor systems.

Question 22 of 30

We are looking for a Brand Specialist who can be self-critical and willing to accept feedback from others. Talk to me about a time when you received criticism from a co-worker or leader.

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Rachelle Enns
Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

Amazon's 11th Leadership Principle is 'Earn Trust.' This principle states, 'Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odor smells of perfume. They benchmark themselves and their teams against the best.'

The interviewer wants you to showcase a situation when you received the unsolicited opinion of someone else (whether this person was right or wrong) and you considered their opinion. Perhaps you learned a lesson from the criticism and worked towards improvements. Maybe you felt their criticism was incorrect but, rather than get angry; you graciously moved on from the situation.

This behavioral-based question requires storytelling in your answer. Amazon asks that you try to follow the STAR answer method when you respond to behavioral interview questions. STAR is an acronym for Situation, Task, Action, Result.

- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.

If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.

If you choose a story where the criticism you received was accurate, be sure to highlight how you improved your performance after receiving the feedback. If you share a story where you concluded that the feedback was unjustified, show that you considered the feedback and moved on without causing an issue with the coworker or leader who delivered the criticism. Overall, highlight for the interviewer that your work is of high quality regardless of this criticism, and you are always open to input and potential improvements.

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