If you could create a 15th Leadership Principle for Amazon, what would you choose?
Amazon's 14 Leadership Principles are the foundation of your Brand Specialist interview. Knowing and understanding these 14 points will determine how successful you are in the interview process. Amazon's 14 Leadership Principles are:
1) Customer Obsession
2) Ownership
3) Invent and Simplify
4) Are Right, A Lot
5) Learn and Be Curious
6) Hire and Develop the Best
7) Insist on the Highest Standards
8) Think Big
9) Bias for Action
10) Frugality
11) Earn Trust
12) Dive Deep
13) Have Backbone; Disagree and Commit
14) Deliver Results
Once you have studied Amazon's existing principles, take some time to reflect on the best qualities and characteristics you possess that are not covered in these 14 Leadership Principles. Then, be creative and think of a new principle that you could add to the list!
"If I were to create a 15th Leadership Principle for Amazon, I would create one to say, 'Represent At All Times.' The basis of this principle would be, 'Represent Amazon, your team members, yourself, and your mission in everything that you do.' As a Brand Specialist for Amazon, I will be a first-hand representative of the organization, and I must be a good model inside and outside of the workplace. Should Amazon choose to hire me for this role, I will be a positive example for the company at all times, ensuring that my behavior and choices reflect the high standards of Amazon and its leaders."
