Amazon's 10th Leadership Principle is 'Frugality.' This principle states, 'Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.'

As per Amazon's job description, part of the Brand Specialist's role is to drive operational excellence by reducing costs. It is essential to Amazon that you can embrace frugality. This could include finding new ways to save company resources or clients' funds. Frugality could mean getting more out of less when managing a project with a set budget. It could also mean working well with limited budgets or resources.

This question requires some storytelling! Think of a real-life example of a time when you embodied the Leadership Principle of Frugality. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.

- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.

If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.