Amazon Brand Specialist Mock Interview

Practice 30 Amazon Brand Specialist interview questions covering brand growth, data analysis, and Amazon's vendor systems.

Question 16 of 30

At Amazon we 'Think Big' and encourage appropriate risk taking. Tell me about a time when you took a calculated risk to work toward or achieve a significant goal.

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Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

Amazon's 8th Leadership Principle is 'Think Big.' This principle states, 'Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.'

The interviewer wants to know about a time when you thought big, took a calculated risk and achieved an important goal. Show that you thought outside of 'how it's always been done' and chose to pursue a bigger idea. Express to the interviewer that you are a good fit for Amazon because you actively look around for options and ideas that land outside of the traditional choices we all know.

This question should be answered through storytelling. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.

- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.

If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.

Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

"(Situation) At this very moment, I am taking a calculated risk to work toward a significant goal. Yesterday I was offered a third interview with a company that interests me; however, I did not feel as passionate about it as this Brand Specialist role with Amazon. (Task) Looking inward, I knew that the right move was to remain honest about my career goals. (Action) To ensure I was acting wisely, I looked at the pros and cons of accepting the other company's interview. On the one side, I knew that I would do well in the interview and potentially receive a job offer after the third and final interview. On the other side, I believe that the first professional role I accept right out of university will set the tone for my career. Since Amazon's overall offering as an employer is much more enticing with perks, benefits, growth, and continued learning opportunities, I decided to take a calculated risk and decline the third interview. (Result) It was a risky decision; however, I feel highly prepared for Amazon's interview process, and it feels right to give my undivided attention to acquiring this dream role. I emulate Amazon's Leadership Principle, 'Think Big' because I refuse to allow myself to think small by accepting the first job that comes to me easily. As you can see, I am all in and excited about this opportunity with Amazon."

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30Amazon Interview Questions & Answers

Compatibility

1.Choose one of Amazon's 14 Leadership Principles and talk about a time when you embodied that principle at work or school.

Customer Service

2.Amazon Brand Specialists strive to improve the customer journey at every turn. Tell me about a time when you went above and beyond to deliver exceptional service.

Customer Service

3.Brand Specialists embrace Amazon's Leadership Principle of 'Customer Obsession.' Talk about your most challenging customer and how you successfully delivered on their expectations.

Teamwork

4.Amazon believes in 'Ownership', and our team members act on behalf of the entire company - beyond just themselves or their team. Talk about a time when you served on behalf of others without being asked.

Diligence

5.Amazon Brand Specialists take ownership of their work and never say, 'that's not my job.' Walk me through a time when you were asked to complete a task outside of your scope of accountabilities.

Scenario Based

6.Amazon Brand Specialists have strong judgment and good instincts. Talk about a time when you made an unpopular decision that you knew was right.

Tough

7.Would you rather work with people you are smarter than or work with people smarter than you?

Critical Thinking

8.Amazon leaders 'Are Right, A Lot.' Tell the story of a time when your strong judgment and instincts led you to make a good decision.

Job Satisfaction

9.Amazon Brand Specialists are never done learning and always seek to improve themselves. Walk me through the most recent personal or professional improvement you have made for yourself.

Accomplishment

10.Amazon leaders are encouraged to 'Learn and Be Curious.' Give me an example of when you stepped outside of your comfort zone to learn something new.

Adaptability

11.Amazon believes that leaders are never done learning. What is the most important lesson you have learned in the past year, and how will it benefit you as a Brand Specialist?

Creative Thinking

12.If you could create a 15th Leadership Principle for Amazon, what would you choose?

Problem Solving

13.Amazon Brand Specialists ensure that problems get fixed and stay fixed. Tell the story of a time when you discovered a problem and took action to resolve the issue.

Accomplishment

14.Amazon Brand Specialists are expected to raise the bar and deliver the highest standards. Talk about a time when you raised the bar in a professional setting.

Creative Thinking

15.Amazon Brand Specialists should create and communicate a bold direction that inspires results. Tell me about a time when you introduced a unique perspective or inspiring idea.

Career Goals

16.At Amazon we 'Think Big' and encourage appropriate risk taking. Tell me about a time when you took a calculated risk to work toward or achieve a significant goal.

Adaptability

17.Amazonians know that speed matters in business. Discuss a time when you had to make a decision on the spot.

Critical Thinking

18.Amazon Business Specialists must show bias for action and understand that speed matters in business. Tell me about a time when you had to take a calculated risk.

Competency

19.Amazon Business Specialists drive excellence by reducing costs. Talk about a time when you used innovative thinking to reduce costs, save money, or improved profitability.

Creative Thinking

20.As an Amazon Brand Specialist, you will face constraints that should breed resourcefulness, innovation, and self-sufficiency. Tell me about a time when you displayed self-sufficiency in the face of a constraint or roadblock.

Teamwork

21.Amazonians listen attentively, speak candidly, and treat others respectfully. Talk about a time when you had to critique someone else's work.

Behavioral

22.We are looking for a Brand Specialist who can be self-critical and willing to accept feedback from others. Talk to me about a time when you received criticism from a co-worker or leader.

Problem Solving

23.Amazon Brand Specialists dive deep and stay connected to the details. Talk about a time when you leveraged data to solve a problem or make a decision.

Communication

24.One of Amazon's Leadership Principles is, 'Have Backbone; Disagree and Commit.' Tell me about a time when you disagreed with a manager, professor, or leader.

Diligence

25.Despite setbacks, Amazonians rise to the occasion. Talk about a time when you were struggling and turned the situation around.

Diligence

26.Amazon Brand Specialists focus on delivering results; however, failures still happen. Walk me through a time when you failed. What did you learn from the situation?

Education

27.Amazon Brand Specialists should have a Bachelor's or Master's degree in Engineering, Business, or a similar field. Walk me through your education and how it will benefit you as a Brand Specialist with Amazon.

Direct

28.Which of Amazon's 14 Leadership Principles do you feel you need to work on the most?

Diversity & Inclusion

29.Amazon has a solid culture of inclusion. How have you demonstrated an active commitment to diversity and inclusion in your most recent role?

Problem Solving

30.Amazonians have the unique ability to 'Invent and Simplify.' Tell the story of a time when you faced a complex challenge and found a simple solution.