Amazon Brand Specialist Mock Interview

Practice 30 Amazon Brand Specialist interview questions covering brand growth, data analysis, and Amazon's vendor systems.

Question 8 of 30

Amazon leaders 'Are Right, A Lot.' Tell the story of a time when your strong judgment and instincts led you to make a good decision.

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Rachelle Enns
Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

In your Brand Specialist interview, you will be asked questions related to Amazon's 4th Leadership Principle, 'Are Right, A Lot.' This principle states, 'Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.'

The phrasing of this Leadership Principle can be confusing to many. Essentially, the principle is stating that Amazon leaders are not always right, but they often are. They use good judgment and make instinctually correct decisions. Failure is acceptable; however, Amazonians do not continually make the same mistakes.

Individuals who are a good match for Amazon learn from their mistakes and avoid repeat failures. Considering this important Leadership Principle, the interviewer wants to hear evidence that you have the ability and confidence to use your strong instincts when facing a situation where you need to apply good judgment.

This answer requires storytelling. Choose a real-life example of a time when you trusted your instincts and the situation generated a positive outcome. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.

- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.

If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity. Whichever story example you decide to use, be sure to showcase your logic and reasoning abilities.

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