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Retail marketing managers are responsible for developing customized promotional strategies that can help organizations meet their financial targets for the short and long term. As part of their job, retail marketing managers study consumer spending trends and income information. Based on this, they advise companies how to use their advertising, marketing, and promotional dollars.
Anyone wishing to pursue a career in retailing must complete a bachelor's degree in business or marketing. Strong organizational, communication, analytical and presentation skills, along with strategic thinking and the ability to make smart decisions are all important in this role.
At your interview, the interviewer will want to know more about what experience you've had in retail marketing. They may also ask you to develop a promotional strategy based on a mock scenario. Be prepared to give compelling answers to all questions to demonstrate that you are confident in your ability to execute the tasks involved in retail marketing. At Mock Questions, you will find a long list of questions that most interviewers ask when assessing applicants for retail marketing roles.