What does the word 'innovation' mean to you as a Medical Science Liaison?

"To me, innovation means presenting a new idea or making an existing idea better. It's important to be new and innovative as a Medical Science Liaison. Two years ago, our company was facing budget cuts. One creative way I looked to help save travel costs was by setting up virtual advisory boards with some of the top cardiologists we worked with on trials. This helped save big time travel costs and our KOLs really appreciated this idea as well. I am still using the virtual advisory boards to this day."

Include an example of a time when you have witnessed an innovative change in the workplace, or when you have exercised creativity.