If you could not make a key physician happy, what would you do?

"My first step would be to have the conversation on what I could do to make them happy with the product. I am always open to having these conversations because they could lead to some possible improvements. If what comes of the conversation makes sense and is doable, I would make a decision on who to take the thoughts to within our organization. If the realization was made that the product just simply wouldn't make them happy, I would try to propose some alternative solutions that could work and report them back to my director."

It is essential that you can turn most customers around; however, this will not be the case 100% of the time. Your interviewer would like to see that you have the sense to offer a solution while keeping the company's best interest in mind at the same time. Discuss what you would do to make sure a physician's needs were taken care of while keeping in mind that, at times, the individual may be very hard to please. Also, there may be times when client satisfaction cannot be achieved. Talk about how you come to terms with that.