IT Business Analyst Mock Interview
Practice 29 IT Business Analyst interview questions covering requirements gathering, stakeholder management, and system analysis.
Question 21 of 29
What is Kano Analysis, and what are its main attributes?
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William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
This is a more complex technical question. The interviewer is asking you not only to define the term but to discuss some of its attributes. As the interview progresses, the questions will become more complex and more difficult. This is an indication that the interviewer is gaining confidence in your qualifications and is willing to challenge you. Continue to answer these questions the same way you have been doing throughout the interview.
William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
"Kano Analysis is a process used to identify customer requirements for new products. The main attributes of this Kano Analysis include threshold attributes, which are the properties that a user expects the product to have, performance attributes which aren't necessary, but enhance the user's experience with the product, and excitement attributes, which the user is not aware of but is pleased when they discover them."
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On agile methodologies, KANO Analysis is used to analyze requirements impact on the end-user, based on four main characteristics:
Expectation - What does your client expect as a minimum from your product or solution. Example: A client would expect a Toyota Camry to drive.
Performance - Attributes that deliver extra functionality that the client knows exists. Example: The Camry has an EcoGreen V6 engine.
Excitement - Attributes that clients are not expecting but make clients excited about them. Example: The Camry has a flying car mode.
Indifference - Attributes the client doesn't care about or are not desirable, but are present. Example: As per regulation 5E all Camrys must have a catalytic converter with cadmium on it.
Amanda's Feedback
Well done! You're doing a great job explaining complex concepts in ways that illustrate your depth of expertise by using examples that are easy for others to understand. I really like that you use an example to illustrate each element of the analysis so that the attribute isn't just an abstract idea.
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