"Unstructured data, also known as Big Data, is the fastest-growing type of data in the industry. This has presented Data Scientists with a challenge when attempting to use this type of data to analyze trends, processes and customer behavior. I have learned that special techniques and tools are required to incorporate unstructured data into the analysis I'm performing. These include looking for patterns, keywords, and sentiment in textual data, and using natural language processing technology. I recently worked on a project involving employee communications and attempting to improve individual productivity. Using the tools and techniques I previously mentioned, I was able to determine the specific behaviors the most productive employees exhibited. This enabled the management team to train and coach the other employees, thereby improving their productivity."
