Advice and Examples: How would you improve fan attendance? For an Athletic Director Interview Question.
12. How would you improve fan attendance?
What You Need to Know
As an athletic director, you are responsible for coordinating events, marketing, and management for all associated sports teams. Discuss a marketing strategy that shows off your experience and knowledge.
Entry Level Example
"In my current position, we have improved fan attendance through social media strategy. We have seen a great increase in attendance by creating a Facebook fan page and marketing events through that platform."
1st Answer Example
"Enhancing the fan's experience is one of the best ways to improve attendance. Last year we rewarded superfans with prizes through online contests using social media. This strategy increased overall attendance by 30%."
"I have two strategies to improve fan attendance. One is a grassroots effort to drum up interest at a local level by personally inviting folks to events and generating some excitement around our programs. The other strategy is to utilize social media like Facebook and Instagram to broadcast our wins and the excitement around our future events. These strategies have boosted our attendance at football games and swim meets."