How to Answer: How would you generate new business for a law practice?
Advice and answer examples written specifically for an Associate Attorney - Personal Injury (Entry-Level) job interview.
4. How would you generate new business for a law practice?
How to Answer
One thing that is not taught in law school is how to market your law practice. Yet each law specialty has specific clients it needs to target in order to get their business. General advertising only goes so far, and you may need to get creative about how to reach new clients. Personal injury attorneys do not always have the best reputation when it comes to getting clients. As a new graduate, you may not have specific marketing experience, but you can share new ideas for marketing or feedback on any personal experience you had with the marketing efforts of personal injury attorneys.
Written by Nicole H. on November 22nd, 2021
Answer Example
"I understand that building any new business takes time, and marketing is key in creating a sustainable client base. Personal injury law is different than other specialties because you are not going to get repeat customers (or at least, hopefully, your clients are not continually suffering an injury that needs legal action). Nonetheless, you can still keep in contact with previous clients. This will help keep your name and services at the top of their mind so they can refer you to any friends or family."
Written by Nicole H. on November 22nd, 2021