Associate Attorney - Personal Injury Mock Interview
Master 30 personal injury interview questions covering liability, client intake, and settlement negotiation.
Question 19 of 30
How would you generate new business for a law practice?
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Nicole provides content and consulting for clients in the legal, real estate, insurance, and non-profit industries. She has over 10 years experience working in corporate and in 2018 she was certified by Gallup as a CliftonStrengths coach.
One thing that is not taught in law school is how to market your law practice. Yet each law specialty has specific clients it needs to target in order to get their business. General advertising only goes so far, and you may need to get creative about how to reach new clients. Personal injury attorneys do not always have the best reputation when it comes to getting clients. As a new graduate, you may not have specific marketing experience, but you can share new ideas for marketing or feedback on any personal experience you had with the marketing efforts of personal injury attorneys.
Nicole provides content and consulting for clients in the legal, real estate, insurance, and non-profit industries. She has over 10 years experience working in corporate and in 2018 she was certified by Gallup as a CliftonStrengths coach.
"I understand that building any new business takes time, and marketing is key in creating a sustainable client base. Personal injury law is different than other specialties because you are not going to get repeat customers (or at least, hopefully, your clients are not continually suffering an injury that needs legal action). Nonetheless, you can still keep in contact with previous clients. This will help keep your name and services at the top of their mind so they can refer you to any friends or family."
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