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WillowTree Interview
Questions

28 Questions and Answers by Rachelle Enns

Published December 18th, 2018 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 28
What is social media marketing?
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How to Answer
The interviewer will want to make sure you have a fundamental understanding of what social media marketing is before going forward with an interview at WillowTree. Put it in your own term - make sure to mention its relevance in today's commercial environment.
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1.
What is social media marketing?
The interviewer will want to make sure you have a fundamental understanding of what social media marketing is before going forward with an interview at WillowTree. Put it in your own term - make sure to mention its relevance in today's commercial environment.

Rachelle's Answer
"Social media marketing is a practice of leveraging social media channels to reach out to and connect with potential customers and drive traffic to the brand. It allows corporations to insert itself in relevant dialogues on digital platforms where our target customers are active and raise awareness. In today's world where the intersection of physical and digital connections is getting rapidly wider and where people are inundated with waves of information all competing for their attention, being able to strategically create social-media appropriate content and place such content in the right places of those digital dialogues is a differentiator for companies."
2.
Which technical resources do you use to help you do your job?
The interviewer would like to know which tools and resources you look to when you need assistance in your job, or when you want to strengthen your skills or knowledge. If WillowTree mentions preferred tools in the job posting, or if they publish excellent resources of their own, be sure to mention them. The tools that you lean to could be blogs, apps, websites, or even subject matter experts.

Rachelle's Answer #1
"I enjoy keeping aware of the industry's best tools and resources. Before applying to work here, I was subscribed to the WillowTree blog, which I have always found very helpful. I also turn to resources such as my direct supervisor who is a wealth of technical knowledge. Lastly, I regularly visit TechCrunch online for tech news and the hottest updates."
Rachelle's Answer #2
"I graduated from Stanford and often use their online resources, available to alumni. I admire tech influencers such as Elon Musk and Dave Winer, who I follow on Twitter. Do you have any recommendations for must-have resources? I am always interested in gaining new tools."
3.
In which mobile application testing tool are you best versed: Appium, Calabash, or MonkeyTalk?
Before you answer this question, it's a great idea to find out if WillowTree uses all three of these tools, or if they have a preference. If there is a preference for this role, focus your answer on what you know versus what you may not know. For instance, if you are stronger in Calabash, but WillowTree wants experience in Appium, let them know you have worked with both and then continue discussing what you know about Appium.

Rachelle's Answer #1
"I noticed in your job posting that you prefer candidates with experience in Appium. Although I have more experience testing mobile applications in Calabash and MonkeyTalk, I do consider myself to be an intermediate level user in Appium. I am very familiar with open source test automation frameworks for use with native, hybrid and mobile web apps."
Rachelle's Answer #2
"With about three years' experience in Appium, I would say this is my strongest area when it comes to mobile application testing tools. I have received training in Calabash and MoneyTalk, and am at a beginner level with those tools. If you feel that further training in these areas would be a significant help, I am happy to enroll in additional coursework right away."
4.
What is the highest ROI percentage you have delivered to a client?
An excellent consultant will know exactly what they have delivered to clients in the past, and why they were able to achieve such exceptional results. Talk to the interviewer about the greatest ROI you have been able to help a client achieve. Include your thoughts on what made the project a success and assure the interviewer that you will be able to repeat that success.

Rachelle's Answer #1
"The highest ROI I was able to deliver to a client was a whopping 62%. Our company's standard at that time was 26% so you can see my excitement when our team was able to generate such a great result. The client did not expect such a significant return, and I attribute the success to our highly collaborative approach, excellent communication, and an exceptionally talented team. I look forward to delivering similar results to WillowTree."
Rachelle's Answer #2
"Last year, my average ROI was 17%, with an industry average of 9%. I believe my success is directly related to the fact that I perform regular progress reports, ensuring my clients are fully aware of where the project is headed. Clear communication means a smoother project and top-notch results. I am excited to bring these same results to WillowTree and your clients."
5.
In which ways do you think AR and VR will impact mobile app design this year?
Augmented Reality (AR) and Virtual Reality (VR) are making a splash in the mobile app industry, and continue to grow in popularity. You may recall when PokemonGo was released. It was and continues to be, one of the biggest successes in the use of AR for mobile applications, to date. The interviewer would like to see that you have a solid understanding of where AR and VR will take the mobile app industry in the next 12 months.

Rachelle's Answer #1
"I believe that AR will surpass VR regarding mobile use, only because of its ease of use. Some excellent examples of augmented reality in mobile apps include 'Just a Line,' one of Google's AR experiments. I also enjoy Holo, which is an app that allows you to take characters from real and fictional worlds, and embed them into your photos. I believe that AR and VR will boost the creative abilities of the average person, significantly. We are going to see many more interactive games come to market as well, easily rivaling typical console game experiences."
Rachelle's Answer #2
"As a mobile app designer, I am thrilled to see what AR and VR will do in the coming months. One of the most interesting factors for me is the use of 3D recognition and mapping. For instance, in measurement apps. Thanks to AR's ability to know where 3D objects begin and end, we can measure distance, angles, volume, and surface area from our mobile devices. This AR allows VR to step in and help plan and design the perfect room or building structure."
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