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30 Questions and Answers Written by Rachelle Enns

Written on May 8th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
In your opinion, what are the most significant factors to a successful brand design?
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How to Answer
The interviewer would like to know that your approach to brand design aligns well with the method used at VML. Your answer could include your thoughts on proper audience targeting, consistency, or having a clear brand objective. Be clear about what you think are the essential components of successful brand design.

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Question 2 of 30
Most of VML's client advertise through digital channels. Which digital channels are you most familiar with and what has been your experience using these particular channels?
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How to Answer
Digital marketing channels have quickly become a cost-effective way to deliver consumer advertising. VML's clients use many different types of digital channels depending on the industry, the product or service offered and the target market.

Because digital is a highly used channel, VML is looking for candidates who have a variety of experiences with it. This experience may include email marketing, blog writing, Search Engine Optimization and Search Engine Marketing, among many others. Talk about the two to three types of digital marketing channels you are most familiar with and the advantages and disadvantages of each.

Question 3 of 30
Research is an integral part of the brand development process. What is your analytical experience as it relates to brands?
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How to Answer
VML is looking for candidates with some level of brand analytical experience. Your experience may be related to any phase of the process, as long as it is relevant to brand development or brand evaluation.

Some areas brand analytics come in to play is in identifying target audiences, developing creative and selecting channels. These are examples, and your brand analytics experience may include other areas.

Question 4 of 30
What is an example of a small detail that can make a big difference in marketing?
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How to Answer
Answer with a conclusion from marketing studies or with an example from your direct experience. You can talk about colors, shapes, packaging materials, and other appearance-based elements that sway consumer decisions about products.

Don't provide an abstract example in your answer; the preferred response will involve something tangible that influences consumers after interacting with products by seeing, hearing, or touching.

Question 5 of 30
Do you believe paid social campaigns are useful, and if so, why?
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How to Answer
The interviewer asks this question because as social media platforms mature, they have started requiring payment to allow companies' targeted audiences to see their content. Some marketers have expressed dissatisfaction with this trend and refuse to adapt to it, but others have embraced it, recognizing how it can further enhance their targeting and reach. As a progressive marketer, it's essential to know why paid social promotions are helpful.

If you take the position that paid ad campaigns are not useful, your answer will be considered to be wrong. While paid campaigns don't always deliver perfect results, sponsored content will ever gain priority over that which is not.

Questions 6 through 30
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Writers for VML, Inc. Answers and Questions

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Helen Lee
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Rachel Marcelle
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
Published: 05/08/2019

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