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Ubisoft Massive Mock Interview

Question 2 of 30 for our Ubisoft Massive Mock Interview

Ubisoft Massive was updated by on September 20th, 2019. Learn more here.

Question 2 of 30

What is a freemium game and how has it revolutionized mobile gaming?

"My favorite example of a freemium game shaking up the market would be Pokemon Go. I recently read that the game has earned nearly $2 billion to date and is still going strong at around $2 million in revenue per day. The success is, of course, in part to Pokemon popularity as well as the excitement surrounding augmented reality; however, I think being a freemium model has also helped. People love free apps, but they will often pay to avoid ads, interruptions, get the extra Pok? Coins, and more. Freemium is the first pricing model to allow for impulse purchases."

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How to Answer: What is a freemium game and how has it revolutionized mobile gaming?

Advice and answer examples written specifically for an Ubisoft Massive job interview.

  • 2. What is a freemium game and how has it revolutionized mobile gaming?

      How to Answer

      The interviewer wants to gauge your depth of knowledge when it comes to mobile gaming, and the pricing strategies available. As you likely know, freemium is a pricing strategy where the mobile game or app is a free download; however, users can pay for additional, premium features. Explain what you know freemium to be, and discuss how you think this strategy has changed the mobile gaming industry.

      Written by Rachelle Enns on December 15th, 2018

      1st Answer Example

      "My favorite example of a freemium game shaking up the market would be Pokemon Go. I recently read that the game has earned nearly $2 billion to date and is still going strong at around $2 million in revenue per day. The success is, of course, in part to Pokemon popularity as well as the excitement surrounding augmented reality; however, I think being a freemium model has also helped. People love free apps, but they will often pay to avoid ads, interruptions, get the extra Pok? Coins, and more. Freemium is the first pricing model to allow for impulse purchases."

      Written by Rachelle Enns on December 15th, 2018

      2nd Answer Example

      "People love to win, and gamers will easily pay the 99 cents it takes for extra coins and a chance to beat the game. Freemium is similar to gambling in that it works off of human impulse and desire to win. My favorite freemium game is still Candy Crush! It follows the freemium model of being a free download with pay-for-premium features; however, the game reportedly earns nearly half a million dollars per day."

      Anonymous Interview Answers with Professional Feedback

      Anonymous Answer

      "Freemium is a strategy where the game is offered for free, and the company makes money either using Ads, IAPs, or extra concent. It has revolutionized games because it completely removed the barrier of entry. With smartphones more prevalent in everyday life, everyone suddenly had access to quality games without paying anything for it."

      Rachelle's Feedback

      Your answer is excellent because even someone outside of the game development industry would understand. Well done!

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