Why do you want to work at The Trade Desk?

What You Need to Know
Answer Example
Experienced Example

By testing the interviewee's knowledge of their company, the interviewer tests their work ethic and whether they put their all in trying to compete for the job they're interviewing for. Ad-tech is a competitive, saturated industry. The interviewer wants to ensure that you know how The Trade Desk is special in terms of its database, product quality, service offerings, and analytics. They'll also test your like-mindedness and try to get you to reveal how in-depth you've researched the position. Therefore, you should also research their competitors.

"This industry is very competitive with both large and small players, but I was interested in The Trade Desk because of the breadth of its services. Not only does The Trade Desk have a strong and diverse database, including geospatial/location data, behavioral data, and explicit data, but The Trade Desk also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumers behaviors they are looking for and also be able to timely use such insights. It's not just marketing as a service; The Trade Desk offers insights as a service, and that's the kind of place I want to be."

"I admire your technology that can identify consumers without cookies better than the industry average. The focus on behavioral data intrigues me the most. Actionable behavioral data, going beyond just 'oh, this customer clicked on this site, so we'll send them one more email,' is the new milestone everyone is trying to achieve. I feel like your capabilities to comprehensively understand customer behaviors and predict what they'll want next is way above that of other ad-tech companies. Data is more fluid now, and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. As a major behavioral data geek, I wanted to be part of a company that understands this concept and pursues collecting data in innovative ways."

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How to Answer: Why do you want to work at The Trade Desk?

Advice and answer examples written specifically for a The Trade Desk job interview.

12. Why do you want to work at The Trade Desk?

What You Need to Know

By testing the interviewee's knowledge of their company, the interviewer tests their work ethic and whether they put their all in trying to compete for the job they're interviewing for. Ad-tech is a competitive, saturated industry. The interviewer wants to ensure that you know how The Trade Desk is special in terms of its database, product quality, service offerings, and analytics. They'll also test your like-mindedness and try to get you to reveal how in-depth you've researched the position. Therefore, you should also research their competitors.

Written by Kevin Downey on June 13th, 2022

Answer Example

"This industry is very competitive with both large and small players, but I was interested in The Trade Desk because of the breadth of its services. Not only does The Trade Desk have a strong and diverse database, including geospatial/location data, behavioral data, and explicit data, but The Trade Desk also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumers behaviors they are looking for and also be able to timely use such insights. It's not just marketing as a service; The Trade Desk offers insights as a service, and that's the kind of place I want to be."

Written by Jen Hong on June 13th, 2022

Experienced Example

"I admire your technology that can identify consumers without cookies better than the industry average. The focus on behavioral data intrigues me the most. Actionable behavioral data, going beyond just 'oh, this customer clicked on this site, so we'll send them one more email,' is the new milestone everyone is trying to achieve. I feel like your capabilities to comprehensively understand customer behaviors and predict what they'll want next is way above that of other ad-tech companies. Data is more fluid now, and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. As a major behavioral data geek, I wanted to be part of a company that understands this concept and pursues collecting data in innovative ways."

Written by Rachelle Enns on June 13th, 2022

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