Industry experts believe Demand Side Platforms (DSP's) have positively impacted Digital Advertising. Do you find this to be true? How can The Trade Desk improve its products or services to benefit marketers?

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This question tests your knowledge of Digital Advertising tools and technology. To showcase your knowledge, research the main types of Digital Advertising tools available to marketers and their capabilities. Research The Trade Desk's products and compare them to their competitors to assist you in identifying areas that have room for improvement.

"Demand Side Platforms automates the process of purchasing and selling ads. This tool makes the process more cost-efficient, and because it is automated, it removes the possibility of human error in ad selections. It also allows for better targeting of ads through the use of vast browsing history data. I strongly believe that the usefulness of a Demand Side Platform is limited by the experience of the person using it. The Trade Desk may benefit by offering ongoing training to its clients to ensure they are maximizing the platform's value."

"Marketers can be overwhelmed at the Digital Advertising options available for purchase. It would be impossible for one person to thoroughly evaluate all of them. Demand Side Platforms allow marketers to purchase or bid on impressions based on the specified target audience by automating the process. These platforms free up time for marketers to work on other aspects of the Digital Marketing campaign. To remain competitive, it would benefit The Trade Desk to continue ensuring that its platform meets the target audience list needs of current and future clients."

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How to Answer: Industry experts believe Demand Side Platforms (DSP's) have positively impacted Digital Advertising. Do you find this to be true? How can The Trade Desk improve its products or services to benefit marketers?

Advice and answer examples written specifically for a The Trade Desk job interview.

13. Industry experts believe Demand Side Platforms (DSP's) have positively impacted Digital Advertising. Do you find this to be true? How can The Trade Desk improve its products or services to benefit marketers?

What You Need to Know

This question tests your knowledge of Digital Advertising tools and technology. To showcase your knowledge, research the main types of Digital Advertising tools available to marketers and their capabilities. Research The Trade Desk's products and compare them to their competitors to assist you in identifying areas that have room for improvement.

Written by Kevin Downey on June 13th, 2022

Answer Example

"Demand Side Platforms automates the process of purchasing and selling ads. This tool makes the process more cost-efficient, and because it is automated, it removes the possibility of human error in ad selections. It also allows for better targeting of ads through the use of vast browsing history data. I strongly believe that the usefulness of a Demand Side Platform is limited by the experience of the person using it. The Trade Desk may benefit by offering ongoing training to its clients to ensure they are maximizing the platform's value."

Written by Helen Lee on August 11th, 2021

Experienced Example

"Marketers can be overwhelmed at the Digital Advertising options available for purchase. It would be impossible for one person to thoroughly evaluate all of them. Demand Side Platforms allow marketers to purchase or bid on impressions based on the specified target audience by automating the process. These platforms free up time for marketers to work on other aspects of the Digital Marketing campaign. To remain competitive, it would benefit The Trade Desk to continue ensuring that its platform meets the target audience list needs of current and future clients."

Written by Rachelle Enns on June 13th, 2022

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