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Revenue Analytics Interview
Questions

27 Questions and Answers by Ryan Brunner

Published August 28th, 2019 | Ryan has over 10 years of experience interviewing
candidates in the healthcare, public service, and private manufacturing/distribution industries.
Question 1 of 27
How do you measure success in the world of advertising?
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How to Answer
In the advertising and sales worlds, getting metrics down to an exact science is near impossible. But experts have created many methods that help determine the effectiveness of advertising and your interviewer will be looking to hear that you are willing, able and ready to apply some of those methods to your work as a consultant for Revenue Analytics. Talk freely about the types of metrics that you have employed in your work. Be sure to cite specific example and explain why the measurements you used were accurate and effective.
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1.
How do you measure success in the world of advertising?
In the advertising and sales worlds, getting metrics down to an exact science is near impossible. But experts have created many methods that help determine the effectiveness of advertising and your interviewer will be looking to hear that you are willing, able and ready to apply some of those methods to your work as a consultant for Revenue Analytics. Talk freely about the types of metrics that you have employed in your work. Be sure to cite specific example and explain why the measurements you used were accurate and effective.

Ryan's Answer #1
"When working with clients, my first task is to talk about their goals for a specific advertisement. Then, during the process of creating the ad campaign, the metrics I build help determine if specific goals were met. Two years ago, I worked with a client whose main goal was to generate more store traffic based on a local television ad campaign. In the month leading up to the ads running, we utilized a counter at the front door to measure traffic. Starting one week after the ads started, we measured store traffic for another month. The owner was extremely happy to learn that foot traffic alone increased by almost 40% in the month following the ads."
Ryan's Answer #2
"For most of the organizations and businesses that I've worked with on advertising campaigns, increased sales is always the main goal of spending money on advertising. They want to see a solid ROI for the effort. Knowing that ad generated sales often have a delayed effect, I convinced a recent client that it was extremely important to measure a recent advertising campaign for weeks down the road following the end of the ad. As I stayed in contact with her in the weeks following, she was amazed how sales were still increasing up to three weeks following the end of the campaign."
2.
If you were to join Revenue Analytics in this role, you will be counted on to lead projects. Talk about a time you had to lead a team of individuals. What leadership skills do you have that you will bring to the table here?
The ability to lead others in project work or any other aspect of a business comes down to the fine details and traits of being a great leader. The experience you have can come from many different areas and can include project management, supervising/managing or even mentoring others. When you answer this question, be sure to demonstrate your ability to communicate effectively, bring unity, lead by example and empower/teach others and talk about how you will use these skills if hired at Revenue Analytics.

Ryan's Answer #1
"In my current role, I've been asked on numerous occasions to lead finance projects for my organization and I always do so with open arms and an open mind. On a recent project, I pulled together a team that included members of sales, production and upper management. to make this project successful, it was up to me to know each team member's area of expertise and delegate tasks based on their knowledge. A great part of the teams success was due to my ability to lead in a manner that promoted communication among individuals who never had the chance to work together and I accomplished this through fun ice breaking activities with the team and regular email communications outside of our in-person meetings."
Ryan's Answer #2
"As you can see from my background, I have extensive experience as a Sales Manager and Director and I know that the skills I honed in these roles will transfer nicely to this position. I have always found that leading teams is best accomplished by leading by example and walking the talk that I put out to my staff. I feel that I've also developed great skills in mentoring and coaching my staff and I've been commended on these skills by both sales leadership peers and my team. In this role, I would bring this same approach when working with clients."
3.
What interests you in joining the business consulting world here at Revenue Analytics?
Anytime the question regarding why you want to join the company is asked, it is very important to do your research on the organization and the position you are interviewing for so you can match your skills and desires to the job. In your answer here, be sure that you also speak to the potential move to a consultative type role if this will be the first time for you with a consulting organization. Be sure to highlight your qualities that make you an ideal fit for the job.

Ryan's Answer #1
"At this point in my career, I feel like I have really maxed out my capabilities in my current role as the IT Director with my current organization. Over the past two or three years, I've found so much fulfillment in my work when I've been helping others and providing education to them that I've narrowed my job search down to the IT consulting field. The prospect of helping other IT departments grow and become more efficient under my consultation is an adventure that I would love to embark on here at Revenue Analytics!"
Ryan's Answer #2
"As I've grown in my role in the Training & Education department with my current employer, I've gravitated toward leadership development and succession planning with my organization and I'd like to bring these skills to work here at Revenue Analytics as this position fits right in that mold. Using my experience and knowledge, you'll quickly find that I have a great ability to work alongside and train the top level executives with your clients in a manner that is professional and effective at the same time. My experiences in both healthcare and manufacturing sound like they'd fit well with your client base as well."
4.
At Revenue Analytics we seek to hire those who think outside the box. When was the last time you made a suggestion for workplace improvement? What was the outcome?
The interviewer would like to know if you are an engaged employee; offering suggestions and providing more profound thought when it comes to processing improvement in the workplace. Give an example of a time when you suggested an improvement in the workplace. It can be big or small! Did anything significant come out of your suggestion?

Ryan's Answer #1
"Last year I made a recommendation for our office to incorporate a recycling program. We were going through a lot of single-use coffee pods. It bothered me how wasteful it all seemed. I presented a spreadsheet to my supervisor comparing the single-use pods vs. investing in a built-in coffee machine. The savings over two years were significant, and my boss has now presented my idea to our head office. It feels nice to be heard in the workplace, so I continue to keep my eyes out for opportunities for process improvements."
Ryan's Answer #2
"I made some recommendations for change in our CRM system. The suggestions were surrounding how items received documentation and how outstanding tasks became highlighted. Our head office made the changes and a lot of people in our office commented on how much they liked the changes."
5.
If hired for this position at Revenue Analytics, what would be the ideal project for you to lead?
To fully understand the reasoning behind this question, your interviewer is looking to get a sense for what type of work you prefer to do, what your strong points are and where to best position you with clients if hired for the position. Prior to your interview, be sure that you research the clients of Revenue Analytics and the typical projects that are led with them. Make sure your desires align in some aspect of the business and speak openly and honestly about your most desirable project.

Ryan's Answer #1
"If I'm fortunate enough to come consult with Revenue Analytics, my ideal project would be working with the leadership staff of a high profile employer on a corporate restructuring project that makes them more efficient and more profitable in a short amount of time. As you can see from my experience, I really thrive when working with high level leaders like CEO's and Presidents on what I would consider my greatest area of expertise."
Ryan's Answer #2
"Being passionate about manufacturing and technology, my ideal project would put me face to face working with a team of engineers and production staff to help implement the creation of a life changing product in the medical field. This area of manufacturing involves high cost materials and the need to produce items accurately and efficiently. My project management skills would thrive in this atmosphere."
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