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Red Bull Media House Interview
Questions

30 Questions and Answers by
| Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals.

Question 1 of 30

Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy.

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Red Bull Media House Interview Questions

  1. 1.

    Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy.

      The interviewer wants to gain insight on your perspective of content marketing and the role it plays in promoting a company and brand. Answer first by presenting your experience in content marketing, followed up by explaining why content is essential and then provide an example of a time you used content to drive a message home to an audience.

      Don't forget to provide examples of how data helped you decide on appropriate content, and you measured the success of the content you implemented, including testing and metrics if applicable.

      Rachel's Answer

      "Content is important because it makes you a source of entertainment and learning for your audience. This effort turns your audience into advocates for your brand. I once ran a campaign for products that were supposed to help messy consumers get organized. Using data about our target audience, I realized most of my audience were in their middle stages of life, had big homes, and loved shopping and accumulating tons of stuff. But they were bad at staying organized. They couldn't find things when they needed them, and often spent lots of time hunting for them or wasted money making duplicate purchases. I found countless opportunities to create humorous but useful, visually stimulating before and after posts. The posts got tons of likes, comments, and laughs from women on Facebook and Pinterest, who shared and recommended the ideas. They were a source of new ideas, too, because they'd ask for more suggestions and it made me understand how they ticked and conjure up new ways to present the products. Delivering on their requests kept the content success going. Impressions and engagement on the social media pages increased by double digits month over month for more than a whole year, and the product name is becoming synonymous with home organization."

      Rachelle's Answer

      "Content marketing is an essential way to humanize a brand and establish a meaningful connection with your audience. My team created a campaign to market a pickup truck brand that historically catered to audiences living in rural areas. Our data showed that many of the potential consumers' idealized small-town life, hard work, and conservative views. We used video and picture content that showed actors whose appearance was such that they could easily be a neighbor to any of our audience members. In each piece, they would talk about how they loved their trucks; the same brand as the one we advertised, and how it allowed them to their help nearby friends and family, make a living and support their local and national economies. Our content conveyed in a heartwarming way that consumers who bought these pickup trucks were not just supporting a brand, but upholding a responsibility and sense of community. Many people in our audience commented on our posts with stories of their own, expressing their loyalty and affinity to the brand. After this, we saw an increase in repeat purchases and a surge in new customers who received this interaction with our content as valid social proof."

  2. 2.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

      Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

      The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

      Every dollar counts, even if you are working for a massive company like Red Bull Media House! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

      Rachel's Answer

      "Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."

      Rachelle's Answer

      "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

  3. 3.

    What has been the best short-form content project you have worked on this year?

      The interviewer would like to have more information on the project in which you are most proud. If you have a digital portfolio with you, this is a great tool to use when describing the best short-form content project you have worked on this year.

      Rachel's Answer

      "I genuinely enjoy working on both long and short-form content projects; however, I do find short-form digital content to be especially thrilling to create. A favorite short-form project that I worked on this year was a series of educational shorts for a children's channel with which I collaborated. It was important to me that the messaging be clear while also being fun and educational. Mission accomplished, as the series received more shares, comments, and downloads than any other we have released in the past five years."

      Rachelle's Answer

      "This year I was part of a team that created a series of interactive landing pages for an upcoming film we were marketing. To include interactive elements such as reveal marketing, contests, and gamification, we grew engagement exponentially. I would love to show you more from my portfolio, which I prepared for you."

  4. 4.

    Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?

      Many digital content creators have been having the 'YouTube versus IGTV' conversation as of late. Before your interview, check out Red Bull Media House channels on each platform to see if you can recognize if they have a preference between the two. Be sure to keep your response positive, providing a well-researched argument for and against, each platform.

      Rachel's Answer

      "I am more familiar with YouTube, considering it has been around for much longer; however, I believe that they each have their relevance without having to be direct competitors. Kind of like Coke and Sprite. There is room for each of them to be a favorite in their own time. I do not believe that IGTV will replace YouTube; rather, I think they compliment each other. IGTV offers more on-trend videos, where YouTube is great for longer-form media such as videos, movies, and series watching."

      Rachelle's Answer

      "I do lean more towards IGTV because I am very familiar with it; having immersed myself in the Instagram feature the moment it came out. With nearly a billion monthly users, I feel that there is a ton of content online. I will say that it's harder to filter through what you want, leaving YouTube an easier user experience when it comes to watching specific content that a user is eager to find."

  5. 5.

    What methods do you use to determine winning advertisements from the advertisement flops?

      The hiring authority is looking to see if you can readily identify what separates a winning ad campaign from a flop. When answering this question, try to take a more technical approach, discussing the tools you use to mine and analyze data, for instance. The interviewer will want to see your ability to think critically and pivot when needed.

      Rachel's Answer

      "To prevent total advertisement flops altogether, I lean on A/B testing. I believe many answers can come to the surface when you take the time to test a few ideas and then measure the performance of each ad against each other. I rely heavily on data, but also make sure to compare the results of different channels, as one campaign may work very well on social where another will not."

      Rachelle's Answer

      "In my current role, I have pre-determined benchmarks for KPIs such as click-through rates and quality of acquired leads. Looking at the data surrounding these targets will help me to understand better if an advertisement is a win or a loss. When an ad appears to be a flop, our team will pull it right away and give a further push to the one that is performing up to expectations."

  6. 6.

    Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.

      Red Bull Media House is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two, where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy.

      Rachel's Answer

      "In my current role, I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!"

      Rachelle's Answer

      "As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within Red Bull Media House and getting to know a few of your teams!"

  7. 7.

    How do you establish relationships with the creative community in our area?

      This question is meant to dig a bit, to find out about your networking capabilities as well as how deep your passion goes for the film industry. The interviewer would like to see if you spend your time getting to know the film community and other creatives in your network. Discuss what you do, outside of work obligations, to get to know your industry peers.

      Rachel's Answer

      "I have been an active member of the Creative Film Society for the past four years. I try to attend as many gatherings and events as possible. I have met many excellent connections through this group, and will continue to be a member for years to come."

      Rachelle's Answer

      "For the past couple of years, I have taken the time to volunteer at many independent film events and film festivals. I was the President of my university's New Filmmakers Initiative, a group of aspiring film creatives who worked together to open doors for new opportunities in the industry. It's essential to me that I am part of something bigger than I am. This way, I continue to learn and grow through the knowledge of others who are more experience in the world of film."

  8. 8.

    Red Bull Media House strives to be first in all we do. How do you stay ahead in the latest television trends?

      In the media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you.

      Rachel's Answer

      "It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in television. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently."

      Rachelle's Answer

      "I am very involved in a few television industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."

  9. 9.

    In your opinion, how are promotional messages best delivered on social media?

      What are your thoughts when it comes to excellent delivery of promotions, on social media? A lot of social media efforts are free; however, this low cost means that there are so many ways to approach these platforms. Therefore, it's easy to muddle your message. Discuss with the interviewer, the types of promotional messages that are working best for you right now.

      Rachel's Answer

      "My favorite method of delivering brand and promo messages right now would be influencer marketing. I prefer making connections with micro-influencers who get real, highly-targeted engagement. I believe micro-influencers are an excellent way for many brands to affordably get their name out there while ensuring their message stands out in the crowd."

      Rachelle's Answer

      "The best promotional messages are delivered using crisp, professional video. I am a huge proponent of video promotions because they uphold the purpose of ads, yet - are delivered in a way that social media users feel it belongs naturally in their feed."

  10. 10.

    Tell me about your experience using hashtags to increase the visibility of your social media content.

      You can answer with working knowledge of how hashtags allow posts to be found across platforms or give examples of specific experiences you've had with using hashtags to ensure content visibility.

      Avoid suggesting any spammy hashtag practices. Show how you can be effective in using them market content while remaining professional.

      Rachel's Answer

      "Hashtag campaigns are a great way to promote content in connection with a brand, an industry, and an audience. It allows content discovery by people who are interested in a particular subject - and when you're limited on space or can't use a lot of text to introduce your content, a hashtag acts as a shortcut to providing an overview. I've had great luck with using hashtags to attract new potential customers who were interested in the specific service I was marketing. They searched for the topic specifically covered by my content and may not have found it without the hashtag. Lastly, because hashtags let you boost content visibility for free, I believe they're a necessary part of any content marketing strategy."

      Rachelle's Answer

      "I've seen hashtags help with content visibility because by studying them, I can stay on top of what people are interested in at the moment. Following hashtag trends, I ensure that content is going to be interesting to the audience. A second way that hashtags help with promoting content is that they offer a non-costly method to direct the audience to it and encourage engagement. As an example, you can create a specific hashtag to spark conversation around a piece of content within a specific time frame and schedule a structured chat. All of these possibilities are completely free and generate a buzz around content that other methods have yet to achieve."

  11. 11.

    Do you have experience adding celebrity talent to a roster for sponsorships?

      Red Bull Media House works closely with agents and talent alike, to create the most lucrative sponsorship opportunities, while also crafting entertaining and memorable audience experiences. Discuss with the interviewer any experience that you have working with agents to add celebrity talent for branding and marketing efforts. If you do not possess this experience, move on to discuss how you would handle adding celebrity talent to a roster for sponsorships.

      Rachel's Answer

      "I understand that so much of what Red Bull Media House can do is reliant on your established relationships. I have worked with organizations such as the WMBA, the ATP, and NASL on creating opportunities for up and coming athletes to collaborate with reputable brands."

      Rachelle's Answer

      "My experience adding celebrity talent to a roster for sponsorships is limited; however, I am confident that my communication skills would be up to par, allowing me to have valuable exchanges with the gatekeepers of this talent - be it individual agents, reps, legal teams, or large agencies."

  12. 12.

    Film marketing efforts are continually changing. What is your favorite film marketing approach right now?

      The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.

      Rachel's Answer

      "There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing Red Bull Media House some of the creative approaches I have in mind."

      Rachelle's Answer

      "There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity is built through viral marketing campaigns of all kinds."

  13. 13.

    The world of entertainment never sleeps. Are you willing to work long hours, evenings, weekends, and holidays?

      The interviewer wants assurance that you understand the work at Red Bull Media House isn't just schmoozing, attending celebrity events and being a part of posh promotions. Working for a record label is hard work and requires grinding into the nights, weekends, and on holidays. Assure the interviewer that you are ready for this commitment.

      Rachel's Answer

      "I currently work 60+ hour work weeks with a 24/7 cell phone and am on my email most of the day. I am prepared to work long and hard hours, doing what it takes to succeed in the entertainment industry."

      Rachelle's Answer

      "As a recent graduate, I am well equipped and highly prepared for the fact that I need to work demanding weeks and long hours, to rise above the rest in this competitive industry."

  14. 14.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with the Red Bull brand, and the brand of their clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Rachel's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  15. 15.

    Do you have any direct experience working with talent?

      A significant part of working on the film side of the business for Red Bull Media House may mean working directly with talent, and/or their agents. The interviewer would like to see that you have the ability to maintain professional relationships with everyone you work with, no matter their status. If you have direct experience working with talent, walk the interviewer through your responsibilities on the talent side. If you do not have direct experience working with talent, assure the interviewer that you are capable of maintaining professional work relationships across the board.

      Rachel's Answer

      "In my current role, I recently took on the responsibility of assisting with the management and scheduling of talent on a couple of films. I felt that the experience was very eye-opening and allowed me to expand my knowledge and understanding of the film industry even further. Does this particular role with Red Bull Media House have talent-facing opportunities?"

      Rachelle's Answer

      "Although working directly with talent would be a responsibility new to me, it is one that I would eagerly take on. Utilizing my communications and customer service experience, I would be an excellent representative of Red Bull Media House when working with any talent or their agents."

  16. 16.

    With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?

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  17. 17.

    Describe to me the types of digital media you are most experienced with.

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  18. 18.

    Walk me through your experience with department management, studio clients and vendors.

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  19. 19.

    What is your favorite source for entertainment news and industry updates?

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  20. 20.

    With which sector of the music and entertainment industry are you least experienced?

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  21. 21.

    At Red Bull Media House, you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

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  22. 22.

    Have you ever had to pitch an idea? If so, how was your presentation received?

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  23. 23.

    In which ways are social media and sports most compatible?

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  24. 24.

    Talk about a recent entertainment campaign that caught your eye.

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  25. 25.

    What are your top two most effective social media advertising methods?

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  26. 26.

    Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network?

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  27. 27.

    Name for me one effective method for driving audience engagement in the television industry.

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  28. 28.

    In your opinion, how do sports investments enhance a company's reputation?

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  29. 29.

    How can associating with a sports property help a brand to strengthen its position in the marketplace, locally and nationally?

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  30. 30.

    What expertise do you bring in digital KPIs and analytics?

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