"A couple of years ago, when I worked customer service in retail, a customer was looking for a discontinued item for her sick mother. The simple route would have been to look it up, tell her it was discontinued, and send her on her way. But I took her contact information and let her know I could contact the person who handled archived products. If we could track it down, I'd be in touch. My colleague tracked the item from the supplier. We put the customer in direct contact with the supplier, and she was as happy as could be. Looking back on that situation, I felt it was the right thing to do given the customer's situation and knowing she was a loyal customer."

"My current role in hospitality often has me working with very high-profile customers. Last year, a touring manager for a musician contacted me regarding an upcoming stay. I asked for their dining and entertainment preferences; with that list, I could work with our catering staff to ensure we had preferred items on the menus for the nights he stayed, and we had a customized video game package in the musician's room for the extended stay. Before him leaving, his manager reached out to thank me for the great service!"

Think about a time you went above and beyond the call of duty, why the example you offer is significant, why you felt the action you took was necessary, and the outcomes it produced. Go even further by sharing how above and beyond is your go-to standard. Detail how you made your client feel valued for their brand loyalty and how you ensured they'd return.