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News Corp Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?

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News Corp Interview Questions

  1. 1.

    The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?

      The interviewer would like to know what you do to ensure that your deadlines are met and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time.

      Rachelle's Answer

      "With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations."

      Rachelle's Answer

      "I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."

  2. 2.

    What do you expect to be the most significant trend in publishing this year?

      When you come to an interview prepared to discuss industry trends and happenings, you are showing the interviewer that you have done your homework on News Corp and that you have a vested interest in what they are achieving within their market. There is no real right or wrong answer here; as the interviewer just wants to know that you have done some research on the industry. So long as your response is intelligent, the interviewer should be happy with hearing your insight.

      Rachelle's Answer

      "From what I have read, the most significant trend in publishing is meeting the increasing demand from audiences to have their publications available through a variety of mediums. With a huge number of entertainment options available to consumers these days, it will be essential for publications to continue exploring multiple mediums. For instance, it's excellent that News Corp has made content available across many digital platforms."

      Rachelle's Answer

      "Independent and new authors who are publishing onto alternative mediums such as Wattpad is one topic that has grabbed my interest. I understand that traditional publishers enjoy searching out for new authors on these platforms because it leads them to the authors and also their loyal readers. I believe we will see many more emerging authors discovered from online writing platforms like this."

  3. 3.

    Walk me through your editing experience. How would you rate your editing skills from 1-10?

      Even if your primary role with News Corp is not officially as an editor, the interviewer will want to see that you have a solid basis when it comes to language, context, tone, grammar, spelling, and more. Emphasize your solid command of the language, and your ability to pay attention to the small details. Discuss the types of editing jobs you have taken on in the past.

      Rachelle's Answer

      "I have helped to edit documents large, and small, including whitepapers, web copy, and sales contracts. I am confident in my language, spelling, and grammar skills. It's rare that a mistake will get past me, as I pay strong attention to the small details."

      Rachelle's Answer

      "Although I have not formally edited a document of significance, I do always make a habit of double checking my emails and other internal or external communication. I have used editing programs such as Grammarly in the past, for assignments and papers while attending university."

  4. 4.

    Name for me some of the media sources News Corp has in circulation. Which do you read or watch most often?

      The interviewer wants to be sure that you have done your homework on their company and its many subsidiaries. Most major publications offer multiple sub-publications geared towards niche markets. Discuss which News Corp subsidiary you are best versed in and why. Be sure to support your interests.

      Some of the subsidiaries at News Corp include:

      - Fox Sports and other television stations
      - Vogue Australia and 15+ other magazines
      - The New York Post and dozens of other newspapers worldwide
      - HarperCollins and many other sub-label book publishers

      Rachelle's Answer

      "From what I understand, News Corp has dozens of newspaper and magazine publications. One is Country Style Magazine to which I subscribe. You also have interests in newspapers such as The Times, targeted towards politics, sports, and lifestyle. I like to be informed and well-rounded on multiple subjects, so I greatly appreciate the broad reach that News Corp brings."

      Rachelle's Answer

      "The Wall Street Journal, released by News Corp, is hands down the one I read the most. As an avid global and financial news enthusiast, I appreciate the effort that goes into keeping the public informed on important financial matters."

  5. 5.

    How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?

      Of course, the interviewer wants to hear that you follow some form of media from News Corp as your news source! However, you need to be truthful, or your lack of knowledge regarding their media network will be apparent. This knowledge is why it's essential to do as much research as possible before your interview. Mention your top two or three news resources, mentioning why they are your go-to sources.

      Rachelle's Answer

      "I like to diversify where my news is coming from, ensuring that I have a balanced view of the topics at hand. My go-to resources include Fox for sports news, highlights, and updates, and the Wall Street Journal for financial and world news."

      Rachelle's Answer

      "I stay up to date through watching traditional broadcasts, reading Twitter, utilizing Google alerts, and joining in on conversations on social media platforms such as Instagram and Facebook. I also subscribe to a few online news resources such as Medium and Forbes. Of course, the New York Post is on my list of favored resources for important news."

  6. 6.

    What can News Corp's publishing houses do best, for an up and coming author?

      News Corp would like to get an idea of the ways you feel their publishing houses could support authors. Discuss with them what you believe to be their responsibilities in this collaboration but also discuss how you will hold up your portion of the duties. How can their publishing assets such as HarperCollins and Harlequin Enterprises best ensure an author's success, and what are you willing to do to make sure you support their efforts?

      Rachelle's Answer

      "For an up and coming author, I believe that News Corp's publishing houses could help by not only helping to sell a book or manuscript but also to teach the author about the industry and how to navigate its ins and outs. Negotiating lucrative contracts is another important aspect for these publishers to handle. As an experienced publishing professional, I know first hand how challenging it is for an author to fight for their work and its worth."

      Rachelle's Answer

      "As an up and coming author myself, I believe what News Corp's publishing houses could best do for a new author is to teach them how to navigate the publishing industry. In turn, I believe that new authors could better deliver their work, spending less energy on negotiating and editing, and more energy focused on their creative craft."

  7. 7.

    Who is your favorite author, and why?

      There is no right or wrong way to answer this question! Unless you do not know any author names off hand, which could turn out disastrous since you're interviewing for a mass media conglomerate! Think of your favorite author and be prepared to discuss on a meaningful level, why you appreciate their work. Giving a surface-level answer would be the wrong thing to do here.

      Rachelle's Answer

      "My all-time favorite author is Stephen King because of his incredible success. He's become the figurehead for suspense, horror, and supernatural fiction. On top of selling over 350 million copies of his books, many of these have become films, comic books, and television series. It's incredible what he has accomplished."

      Rachelle's Answer

      "From the time I was a kid, and still today, my favorite author is Judy Blume. She wrote young adult fiction that rubbed a lot of parents the wrong way, back in the 1980s and 1990s. She created this whole genre that came with important conversations that were once taboo. Decades later, she remains incredibly relevant in her space with many authors trying to emulate her style."

  8. 8.

    Tell me about your experience collaborating with marketing, sales, editorial, and design teams.

      The hiring authority is looking for details on your experience when it comes to cross-departmental collaboration. In media and publishing, it takes many passes through many hands to complete a project so, it's essential to News Corp that you can work well with other people through a variety of departments. Give an example of how you collaborate with a diverse team in your current role.

      Rachelle's Answer

      "In my current role we have a staff of 450 people within ten departments. Any given week, I will collaborate with marketing, sales, human resources, and IT. These are the departments with which I collaborate most often. I believe that everyone has a great deal of value to offer so, for that reason, I embrace every opportunity to collaborate cross-departmentally."

      Rachelle's Answer

      "I look forward to getting to know your marketing, editorial, and design teams here at News Corp. Currently, in my internship, I have spent two weeks in each department, getting to know the ins and outs of publishing, design, marketing, sales, and even public relations. The experience has been invaluable."

  9. 9.

    Market research is essential to News Corp to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for News Corp is because of your solid reputation for reputable sources and research across all areas of your media business. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  10. 10.

    What are the benefits for an author to publish with one of News Corp's book publishers versus self-publishing?

      News Corp owns HarperCollins, Harlequin Enterprises, and many other book publishing assets. The idea of self-publishing has become increasingly popular, especially with self-publishing tools being available at anyone's fingertips. The interviewer wants to see that you are an advocate for the traditional book publishing route. Discuss what you believe to be the benefits of using a traditional publisher.

      Rachelle's Answer

      "There are tremendous benefits to working with a traditional publisher. These include the fact that a publisher knows how to advocate for your manuscript. They also have more connections than any independent author could ever gather. Another key point is that a traditional publisher can negotiate much better when it comes to book deals. I am eager to work with authors to help the navigate the challenging world of publishing."

      Rachelle's Answer

      "I believe the list of benefits is lengthy and include greater visibility and audience reach for an author, the fact that a literary agent can negotiate very well for you and your manuscript. Also, with less need to coordinate all aspects of publishing, an author will have more time to focus on what they do best - write!"

  11. 11.

    How do you transition between the creative and analytical sides of publishing?

      Wearing multiple hats is the name of the game when it comes to publishing. One moment you could be discussing the analytics of a past publication where the next you could be giving your opinion on the design of a book cover or layout of a new online article. It's essential that you show the interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you were able to flip between creative and analytical.

      Rachelle's Answer

      "I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful publication. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness."

      Rachelle's Answer

      "My educational background is in business with a focus on accounting and financial management. This coursework means that I am naturally inclined to look at data such as numbers, results, spend, account activity, and ROI. With that said, I spend my spare time in creative writing, dabbling in design, and other activities that relax and entertain me. I believe that I will pivot well between the creative and analytical sides of publishing because of this variety in knowledge and interests."

  12. 12.

    What are your 3 favorite forms of entertainment?

      The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your favorite.

      Rachelle's Answer

      "My favorite forms of entertainment have always been reality tv, podcasts, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."

      Rachelle's Answer

      "There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite forms still include print media, documentaries, and podcasts that focus on economics and business."

  13. 13.

    What do you know about the nature of print advertising?

      The interviewer would like to know your current knowledge level when it comes to print advertising. Most newspapers rely heavily on the revenue that comes from advertising, so it's essential that you bring an understanding of how this style of advertising operates.

      Rachelle's Answer

      "The whole 'print is dead' argument that some people make, when they argue against investing in print advertising is one hurdle that I love to overcome when it comes to print advertising. By nature, a newspaper is more targeted to a specific audience, grabbing their attention for longer, ensuring that readers pay better attention to a printed ad than one they come across online. I believe there is strength in targeted print ads with great imagery and smart copy."

      Rachelle's Answer

      "I know that print advertising is heavily trusted by well-established companies looking to advertise to a highly specific audience. Print advertising, when executed correctly, can have an incredibly effective impact and strong ROI."

  14. 14.

    What expertise do you bring in digital KPIs and analytics?

      Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some critical KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.

      Rachelle's Answer

      "In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral, and I look forward to achieving more of that in my career with News Corp."

      Rachelle's Answer

      "When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."

  15. 15.

    With which publishing categories are you most familiar? How will this knowledge help you in this position with News Corp?

      There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at News Corp. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

      Rachelle's Answer

      "I am most familiar with book publishing, working with seasoned authors, often in the children and young adult realm. This experience will help me at News Corp because I know how to move content that appeals to a wide audience with significant age and interest gap."

      Rachelle's Answer

      "Although I am new to publishing, I have the most experience reading and identify best with fashion and lifestyle publications. The mediums that I am most familiar with include online magazines and other digital content. I have a great eye for design and layout for online publications and believe I could offer News Corp fresh insight across multiple project types."

  16. 16.

    What is the key to success for a publisher in this digital era?

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  17. 17.

    Where do you believe the newspaper industry will be in 5 years? Support your response.

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  18. 18.

    In your opinion, what is the difference between marketing and advertising?

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  19. 19.

    How would you increase newspaper subscriptions in an online-centric world?

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  20. 20.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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  21. 21.

    In which area are you the strongest: editorial, book sales, or book marketing?

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  22. 22.

    The news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?

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  23. 23.

    If you could pitch an idea for a news segment today, what would it be?

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  24. 24.

    What is the difference between a publisher's frontlist and backlist?

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  25. 25.

    In your opinion, what is the most influential form of media today?

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  26. 26.

    How do you go about fact checking, and researching sources?

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  27. 27.

    How is social media changing the way people consume news, today? What can News Corp do to remain relevant?

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  28. 28.

    What drew you to News Corp?

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  29. 29.

    Name for me your three favorite books, and why they are your favorite.

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  30. 30.

    Do you believe paid social campaigns are useful for promoting book releases, and if so, why?

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