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News Corp Interview
Questions

30 Questions and Answers by Rachelle Enns

Published May 22nd, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
What expertise do you bring in digital KPIs and analytics?
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How to Answer
Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some critical KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.
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Top 30 News Corp Interview Questions with Full Content
1.
What expertise do you bring in digital KPIs and analytics?
Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some critical KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.

Rachelle's Answer #1
"In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral, and I look forward to achieving more of that in my career with News Corp."
Rachelle's Answer #2
"When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."
2.
The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
The interviewer would like to know what you do to ensure that your deadlines are met and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time.

Rachelle's Answer #1
"With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations."
Rachelle's Answer #2
"I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."
3.
How do you transition between the creative and analytical sides of publishing?
Wearing multiple hats is the name of the game when it comes to publishing. One moment you could be discussing the analytics of a past publication where the next you could be giving your opinion on the design of a book cover or layout of a new online article. It's essential that you show the interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you were able to flip between creative and analytical.

Rachelle's Answer #1
"I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful publication. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness."
Rachelle's Answer #2
"My educational background is in business with a focus on accounting and financial management. This coursework means that I am naturally inclined to look at data such as numbers, results, spend, account activity, and ROI. With that said, I spend my spare time in creative writing, dabbling in design, and other activities that relax and entertain me. I believe that I will pivot well between the creative and analytical sides of publishing because of this variety in knowledge and interests."
4.
With which publishing categories are you most familiar? How will this knowledge help you in this position with News Corp?
There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at News Corp. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

Rachelle's Answer #1
"I am most familiar with book publishing, working with seasoned authors, often in the children and young adult realm. This experience will help me at News Corp because I know how to move content that appeals to a wide audience with significant age and interest gap."
Rachelle's Answer #2
"Although I am new to publishing, I have the most experience reading and identify best with fashion and lifestyle publications. The mediums that I am most familiar with include online magazines and other digital content. I have a great eye for design and layout for online publications and believe I could offer News Corp fresh insight across multiple project types."
5.
Market research is essential to News Corp to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

Rachelle's Answer #1
"One of the reasons why I would love to work for News Corp is because of your solid reputation for reputable sources and research across all areas of your media business. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."
Rachelle's Answer #2
"When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."
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