Careers
Companies
Topics
Get Started
Interview Coach 1:1
Gain the confidence you need by asking our professionals any interview scenario, question, or answer you are unsure about.
Let Us Review Your Answers
Our interviewing professionals will gladly review and revise any answer you send us. Allowing you to craft perfect responses for your next job interview.
Interview Questions by Topic
Interview Questions by Career
Interview Questions by Company

IAC Interview
Questions

29 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 29

Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

1000s of Interview Questions

Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

IAC Interview Questions

  1. 1.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

      Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

      The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

      Every dollar counts, even if you are working for a massive company like IAC! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

      Rachelle's Answer

      "Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."

      Rachelle's Answer

      "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

  2. 2.

    How can a content marketing funnel lead prospects to become paying customers?

      To answer this question, you can touch on all points of the funnel and explain how they drive the conversion. Do so in a concise manner. You can also answer and limit your talking points to a few commonly-known pivotal moments of content campaigns that turn leads into sales.

      Don't talk about what marketing funnels are and how to plan them. It might be tempting to do so while answering this question, but you should focus on the real purpose of the question - to highlight how specifically they lead to sales.

      Rachelle's Answer

      "A content marketing funnel can turn a prospect into a paying customer by building trust. This can happen when the customer recognizes that they have a problem and turns to the internet for a solution, as most people do nowadays. A well-planned funnel will allow the company to grab the customer's attention during this discovery phase by giving them information on how to diagnose and resolve their problem. Ideally, this is done through several pieces of content the company has published, creating the perception of the company as an expert resource. Once the customer has this perception, trust develops, and they are more open to being led to allowing the company to resolve their problem with their service."

      Rachelle's Answer

      "A content marketing funnel leads prospects into sales because it ensures content is created with intentionality and strategically placed for consumption by the prospect at the right place and time. By using data to ensure that content engages potential customers appropriately when they're most likely to buy, you increase the probability that they will choose to buy from you. Without the funnel in place, you may be creating great content that doesn't lead the customer down a path to take any specific action, and it can defeat the purpose of using content in your marketing strategy."

  3. 3.

    Describe to me the types of digital media you are most experienced with.

      There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the IAC job description.

      Rachelle's Answer

      "In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the IAC job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."

      Rachelle's Answer

      "While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."

  4. 4.

    What are your top two most effective social media advertising methods?

      There are many effective social media advertising methods, including micro-blogging, influencer marketing, photo sharing, and video sharing. Discuss with the interviewer which two social media advertising efforts have been most effective for you, as of late.

      Rachelle's Answer

      "At the moment, I have found that video sharing and influencer marketing have been the most effective social media advertising methods for my clients. I have learned a great deal about video ads this year. The customer engagement and conversion numbers with video are incredible."

      Rachelle's Answer

      "Right now, the two most effective social media advertising methods have been IGTV, where I have created multiple advertorials and webinars that act as a lead generator to product specific landing pages. Also, I have learned how to harness the power of Twitter, which has been an incredible traffic booster for my clients' websites."

  5. 5.

    What expertise do you bring in digital KPIs and analytics?

      Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some critical KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.

      Rachelle's Answer

      "In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral, and I look forward to achieving more of that in my career with IAC."

      Rachelle's Answer

      "When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."

  6. 6.

    How do you think good synergy with an SEO specialist can be beneficial to a content strategist?

      This question is asked to know if you understand the essential connection between content and search engine optimization. You don't need to be an expert in search engine optimization to answer this question, but you should have a fundamental understanding of how it is complementary to content creation.

      Avoid explaining what the individual roles of the SEO and content strategists are, instead focus on how the collaborative effort positively affects the content strategist's effectiveness.

      Rachelle's Answer

      "While an SEO specialist may be more technical focusing on mechanics of a website like speed or being responsible for understanding many factors which determine constantly changing search engine algorithms, their knowledge is beneficial to the content strategist. They have already digested the information related to how content will meet technical requirements to make it useful online. By sharing a clear overview with the content marketing strategist, they enable them to craft content that meets the technical needs but allows them to dedicate more energy to visual appeal, entertainment, and other audience-facing details."

      Rachelle's Answer

      "Good synergy between the SEO strategist and the content strategist allow for the creation of content campaigns that are much more impactful. SEO knowledge is a crucial part of the content strategy. In one example, the content strategist may be concerned with posting frequently to keep the audience engaged, but posting frequently is of no benefit if the content never reaches the audience. Their SEO counterpart helps with this because before the content is conceived, they ensure the content strategist knows how to structure the content to ensure it can be indexed by search engines and allows the audience to actually find it. This example is just one of the many ways the SEO strategist's technical expertise can benefit the content strategist."

  7. 7.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with your employers brand. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Rachelle's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  8. 8.

    IAC uses several tools for search engine optimization. Explain your experience with SEO tools, which are your favorites to work with, and why?

      Search Engine Optimization is an ever-changing, fast-paced business. New tools are released regularly. Most popular SEO tools come from SEMRush, Moz, Ahrefs, and more. Most of these companies are even in weight and offer relatively the same tools. Explain to the interviewer which company you prefer without sounding too bias and the tools you use regularly.

      Rachelle's Answer

      "As the landscape of SEO changes rapidly, so do the tools I use. Currently, my favorite tool is Screaming Frog; it gives the most detailed analysis and best suggestions of any tool I have used in the past. I am always actively learning more about how to best use the data that Screaming Frog compiles. Two examples of other tools I utilize are Google Page Speed Insights and QuickSprout."

      Rachelle's Answer

      "Google offers a powerful set of tools that work together to provide valuable search engine insights. Because my primary goal is to rank high on Google, it makes sense to utilize Google's suite of tools. I often begin diving into a project by analyzing my client's website using Google Page Speed Insights, Google Trends, Google Ad words, and other Google tools. Typically, I can get a large boost in page rank from these. I then move on to a few other tools to polish up the site and get ranking as high as possible."

  9. 9.

    What are some common SEO mistakes you have seen and how have you avoided those mistakes?

      IAC knows how to get their websites noticed; which is very important considering they own sites like:

      - Angie's List
      - Brides
      - Investopedia
      - Match
      - OkCupid
      - Plenty of Fish
      - Tinder
      - Vimeo...and more!

      There are plenty of mistakes a new SEO officer can make which will rank a website high in the short term but are considered 'cheating' and will hurt your rankings once recognized by search engine algorithms. The interviewer will want to know that you can avoid these common mistakes and create a lasting, quality SEO foundation.

      Rachelle's Answer

      "One SEO mistake I see often, is inexperienced individuals trying to increase rankings using spam. I have seen co-workers attempt to improve websites ranking by leaving multiple link-backs in comment sections of other sites. They also tried adding keywords into the text the same color as the website background, so that the human eye could not see it, but the web server would read it as relevant information. These tricks worked for a while, but soon afterward, the Google algorithms found them out, and their rankings bottomed out. I always use ethical practices and keep a long term view in mind when building sites."

      Rachelle's Answer

      "Some of the biggest mistakes I have made in SEO come from falling behind on the latest information updates. SEO is an ever-changing business, and you need to adopt the attitude of a lifelong learner to have success. I spend about two hours per week researching the latest trends and algorithm updates. I visit seroundtable.com and searchengineland.com daily to stay updated on the latest SEO news. Occasionally I will attend webinars and seminars as well."

  10. 10.

    Tell me about your experience collaborating with marketing, sales, editorial, and design teams.

      The hiring authority is looking for details on your experience when it comes to cross-departmental collaboration. In publishing, it takes many passes through many hands to complete a project so, it's essential to IAC that you can work well with other people through a variety of departments. Give an example of how you collaborate with a diverse team in your current role.

      Rachelle's Answer

      "In my current role we have a staff of 450 people within ten departments. Any given week, I will collaborate with marketing, sales, human resources, and IT. These are the departments with which I collaborate most often. I believe that everyone has a great deal of value to offer, so, for that reason, I embrace every opportunity to collaborate cross-departmentally."

      Rachelle's Answer

      "I look forward to getting to know your marketing, editorial, and design teams here at IAC. Currently, in my internship, I have spent two weeks in each department, getting to know the ins and outs of publishing, design, marketing, sales, and even public relations. The experience has been invaluable."

  11. 11.

    With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?

      The interviewer wants to be sure that you bring the required expertise to work at IAC. Be prepared to discuss the advertising vehicle with which you are most familiar. If you have a portfolio of work, be sure to bring it with you to the interview, ready to show examples of the most impactful ad campaigns you have created throughout your career.

      Rachelle's Answer

      "The bulk of my career is with traditional print advertising including magazines and billboards. I have spent the past three years pivoting my career more towards digital ads; however, my greatest strength remains in print advertising. I look forward to bringing my years of experience to work for IAC, strengthening your reach in the print advertising and traditional media sectors."

      Rachelle's Answer

      "I am most familiar with digital content and advertisements geared toward social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. With that said, I have excellent copywriting skills that apply to other advertising vehicles such as billboards, television, and print."

  12. 12.

    Walk me through your editing experience. How would you rate your editing skills from 1-10?

      Even if your primary role with IAC is not officially as an editor, the interviewer will want to see that you have a solid basis when it comes to language, context, tone, grammar, spelling, and more. Emphasize your solid command of the language, and your ability to pay attention to the small details. Discuss the types of editing jobs you have taken on in the past.

      Rachelle's Answer

      "I have helped to edit documents large, and small, including whitepapers, web copy, and sales contracts. I am confident in my language, spelling, and grammar skills. It's rare that a mistake will get past me, as I pay strong attention to the small details."

      Rachelle's Answer

      "Although I have not formally edited a document of significance, I do always make a habit of double checking my emails and other internal or external communication. I have used editing programs such as Grammarly in the past, for assignments and papers while attending university."

  13. 13.

    Market research is essential to IAC to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media and online publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for IAC is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  14. 14.

    IAC enhances our brand identities by creating designs that will leave an impression on our audience's mind. Can you describe how you've have helped a client or employer to connect with their audience using their visual identity?

      Your interviewer may ask this question to find out what experience you have with helping to build on a brand's appearance in a way that will appeal to their buyer persona. You can answer by describing design conception and testing for various forms of content, such as logos, etc.

      It's not necessary to discuss actual design steps or tools to answer, but you do want to consider understanding the customer's identity goals and their audience as part of the planning and execution process.

      Rachelle's Answer

      "I recently worked with a client that wanted to revive their brand's visual appeal. I developed a good feel for the brand through many conversations, interactions with the product, and even their audience. As an account manager, my job was to help translate that feeling into words. I liaised between the client and the graphic design team to create a logo, color scheme, and overall concept for the website, social media accounts, and collateral. Everything had to be consistent - our goal was for the audience to recognize instantly, even subconsciously when they came into contact with the brand's materials. I helped the client to involve other departments of their organization and their audience through testing and polls. The engagement and backing of the many people associated with the brand made this facelift a success, and once final changes were rolled out, they were embraced by most."

      Rachelle's Answer

      "I am often tasked with coordinating visual branding projects in my current position. To make these projects successful, I ensure that all materials and communications related to the project are delivered to the right parties and stored properly for future reference. While handling the project's administrative tasks, I'm essentially a second set of eyes to the designers and project managers. I speak up if I see something missing or not quite right, I help with reporting on information that's needed, scheduling conferences, ensuring we meet deadlines."

  15. 15.

    What is the most important KPI for an advertising client?

      Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:

      - Click-Through Rates (CTR)
      - Cost Per Action (CPA)
      - Conversion Rate
      - Customer Acquisition Cost (CAC)

      ...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPI for an advertising client.

      Rachelle's Answer

      "I believe that the most important KPI for an advertising client is the Conversion Rate. The entire reason we launch effective advertising campaigns is to gain a larger customer base. Other KPIs are significant; however, I believe the Conversion Rate to be the most important one."

      Rachelle's Answer

      "In my opinion, sales revenue it the true indicator of an advertising campaigns efficacy. Every advertising client should be able to know and understand if their inbound marketing campaign has brought them more business."

  16. 16.

    What is an example of a small detail that can make a big difference in marketing?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  17. 17.

    If you could only pick one area of focus to build on and connect with a target audience, what would it be, and why?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  18. 18.

    In your opinion, how are promotional messages best delivered on social media?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  19. 19.

    Storytelling has become an essential part of connecting with audiences of all kinds, and using it to market to potential customers is no exception. How can we use big data to employ this tactic in a way that resonates with their audience?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  20. 20.

    How do you transition between the creative and analytical sides of working in the online media industry?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  21. 21.

    Tell me about your experience using hashtags to increase the visibility of your social media content.

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  22. 22.

    IAC believes that for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  23. 23.

    Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy.

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  24. 24.

    A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  25. 25.

    What methods do you use to determine winning advertisements from the advertisement flops?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  26. 26.

    How do you go about fact checking, and researching sources?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  27. 27.

    Tell me about your experience with SEO and walk me through your standard process for optimizing a website.

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  28. 28.

    Proper planning enables a marketing team to publish well-thought out, well-timed content. If leading a content initiative at IAC, how would you suggest planning for it?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  29. 29.

    Do you believe paid social campaigns are useful for website promotion, and if so, why?

      View All 29 IAC Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.