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Global Strategy Group Interview
Questions

27 Questions and Answers by Ryan Brunner

Published August 29th, 2019 | Ryan has over 10 years of experience interviewing
candidates in the healthcare, public service, and private manufacturing/distribution industries.
Question 1 of 27
What impacts have you personally seen social media having in the public affairs world? What aspects of social media would you use to help benefit the clients here at Global Strategy Group?
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How to Answer
From a 10,000 foot overview, the emergence of social media has certainly had a very positive influence in the Public Affairs world while it also has had some negative influence. For this question, talk about your personal experiences in using social media to be effective in your work while also pointing out something negative that you have had to overcome. Then, talk about your comfortability in bringing social media tactics to the clients of Global Strategy Group.
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1.
What impacts have you personally seen social media having in the public affairs world? What aspects of social media would you use to help benefit the clients here at Global Strategy Group?
From a 10,000 foot overview, the emergence of social media has certainly had a very positive influence in the Public Affairs world while it also has had some negative influence. For this question, talk about your personal experiences in using social media to be effective in your work while also pointing out something negative that you have had to overcome. Then, talk about your comfortability in bringing social media tactics to the clients of Global Strategy Group.

Ryan's Answer #1
"While Facebook and Twitter have made it easier for negative publicity to spread faster, I believe that social media has really revolutionized the public affairs world and put us at the forefront of organizational change into the future. The biggest impact I have personally felt is that news is now on a 24/7/365 cycle where information is readily available at any moment. From the old days of working with print publication to hit deadlines, now I can put out posts on company Facebook, Twitter and Instagram pages within an instant and it gets more traction than an old news release ever would. This aspect has taught me so much, kept me on my toes and makes me excited to bring my knowledge and experience to your clients."
Ryan's Answer #2
"From the role I've been serving over the last eight years of my career, the biggest factor that I've seen social media play is in its ability to make public relations reasonable and affordable for even the smallest of businesses. Prior to social media, a small company just didn't have the funds or the labor to dedicate staff to public affairs duties. Today, organizations like the mom and pop drug store on the corner can hire a PR firm to manage social media sites and feel the impact from that effort. Being that has been a market I have worked with regularly, I think I could really benefit your clients that are venturing for the first time into the social media PR world."
2.
As a consultant here at Global Strategy Group, helping our clients set growth strategies through both short-term and long-term goals is important. Give an example of a time that you set both short and long-term goals for a growth strategy.
An effective growth strategy has a long-term plan, but the success of the long-term plan is reliant on short-term, tiered goals that help build towards the long-term goals of the plan. In your answer, explain that you know the importance of goal setting and the fact that short-term goals are important in the process. Then, discuss a time where you developed and met goals when helping an organization move toward strategic success.

Ryan's Answer #1
"A couple of years ago, I helped a healthcare organization on the west coast develop a growth plan that entailed building one new hospital and three new clinic locations over the course of five years. As the liaison for the entire plan, I knew that goal was aggressive, yet very achievable, if the right short term goals were set. In working with high level leadership and then with specific department leaders, goals and timelines were set for obtaining funding, building permits, staffing plans and ribbon cutting from the start. Even to this day, I stay in contact with the leaders on a consultative basis to ensure that any hiccups in the short-term goals help meet the long-term goals. In the end, the success of a long-term goal is always reliant on many smaller short-term goals."
Ryan's Answer #2
"During my time in manufacturing, I've quickly learned the importance of both short-term and long-term goals in achieving growth goals over time. Hitting short-term goals leads to success in the long-term and I utilize both long and short-term goals when developing growth strategies. This is best shown with my current organization when we developed a fiscal growth strategy to increase overall revenue by 25% over the course of three years. We looked in many directions to help this, but our main focuses were in increased production and reduced waste. By casting such a wide net here, short term goals for each aspect of the project were vital to the end result of increasing by revenue by over 35% in that time frame. What a success!"
3.
Talk about a time that you successfully educated another individual or group in your area of expertise. What made your educational experience effective?
The role that you are interviewing for with Global Strategy Group will likely involve providing education to clients in your area of expertise. For this question, your interviewer will be looking to hear that you are comfortable and effective in providing education by having you talk about a time that you have done so. In the example that you provide, try to point out some key items to making business education successful like developing a plan/goals, respecting differing viewpoints/opinions, making it hands on and making it fun.

Ryan's Answer #1
"Probably the aspect that I love the most about my current job is being the lead for training new hires into our department. Because of my years of experience and my innate ability to effectively orientate new employees, my director asked me to take this duty about four years ago. My approach with any new hire is to customize their training based on their knowledge and experience so the training is effective for them. What works for one person may not work for another and I always need to be fluid with this. I also prioritize the need to make orientation and training a hands on experience for the new hire because classroom learning can only take a person so far in the learning process."
Ryan's Answer #2
"As you can see from my resume, I've spent the last seven years working in the corporate tax field. While in this job, I worked very independently for a private organization, so I've been out of the training and education side for a while now. During my first job out of college as a CPA though, I was very adept at providing education to the clients that I worked with on a daily basis. What I learned in that experience was the importance of putting material out there in a manner that the person being trained understood. As well, talking to clients and understanding my client's wants and needs were very important for me to be able to best educate them. I really believe that these skills would enable me to hit the ground running with Global Strategy Group and your clients would benefit greatly."
4.
Talk about a success story that you have in implementing an organization design change with an organization. How will your skills used here benefit the clients of Global Strategy Group?
Organizational design is a very broad field that looks at workflow, procedures, systems and structures that impact the overall business goals of an organization. Over time, changes in products and ways of doing business should require changes in the overall design of the organization, but companies are often slow to react to needed changes. Talk about an organization design project that you were a part of and describe the details of the project that you handled. Then, talk about your organizational design skills that you would bring to the table at Global Strategy Group.

Ryan's Answer #1
"With a background in HR, my org design work has most often centered around labor efficiencies with organizations. I have a lot of experience in evaluating work processes and gauging the appropriate labor needs that are necessary. Last year, I worked with a small plastics manufacturer that wasn't using their automation capabilities to their highest level. They were essentially paying many people to do what some of their machinery could actually do. While it did involve some difficult conversations and some difficult employment decisions, the organization was able to save a lot of labor costs on simple modifications to their processes."
Ryan's Answer #2
"As you can see from my resume, I have a vast amount of experience in the transportation and warehousing industries. In my work here, org redesign has always been a focus to increase efficiencies and profitability. Last year, I helped a large trucking firm implement the UPS logistics philosophy in their routing that saved a lot money on fuel, maintenance costs and labor. If hired here, I think my corporate design experience in these areas would translate well to industries like manufacturing and healthcare."
5.
If one of our clients here at Global Strategy Group was in need of a media release surrounding bad publicity that they had recently received, what steps would you take in getting that media release out to the public?
This question allows the interviewer to see your step by step approach to working on a media release from start to finish. While they won't be looking to necessarily critique your processes you have used in the past, they'll more be looking to see that you have a process that covers all bases necessary to ensure that the media release performs as intended. If you have a time from your past when you did just this, you can use that specific example to reiterate what process you would use as a consultant with Global Strategy Group.

Ryan's Answer
"For any organization, press releases often require a swift response. But, putting releases out to the public shouldn't be done hastily without taking a methodical approach. When I had to do this recently with my current organization after a couple of bad customer reviews regarding safety went viral, my first step was to get a direct response from our President and Chief Operating Officer. Then, I drafted releases to both local media outlets and through our online and social media channels. A critical factor in this entire process was a fact finding process where I interviewed customers, gathered research and put great data out to the public."
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