Focus on describing the unique qualities that made you find Florida Blue a better company to work for than others. It may be their national recognition for being one of the best employers, their stellar reputation in customer service, or they encourage professional growth amongst their team.

"I have a friend who has worked for Florida Blue for two years, and she is always raving about how much she enjoys her job. I am switching careers and decided to apply to your company based on her recommendation. During my research, I discovered your awards from Forbes for being recognized as one of the greatest employers. I want to work for a company that values its customers and team members, where other companies do not always value both."

"I chose Florida Blue over other companies as your core values align most with my values. I want to work for your company as your core values are non-negotiable, showing you stand behind your beliefs. The values that resonate the most with me and how I behave in the world, as you mentioned on your website, are respect, integrity, inclusion, and excellence. I believe Florida Blue will better fit me than other companies I researched."