What does it mean to use a consultative approach with clients?
Facebook likes its account managers to employ a consultative approach when interacting with clients. The interviewer wants to know what this means to you. Define consultative selling and talk about any experience you have using this type of approach in the past.
"To me, using a consultative approach as an account manager means to position myself as a trusted advisor to clients. In other words, I take the time to understand their business and pain points and how our products can fix their problems. I ask questions about their needs and challenges so I can identify any issues they are having and determine how we can provide value. I actively listen to what they say and then educate them on what my company has to offer and how this might help them. If I were hired by Facebook, I would strive to help clients optimize their advertising across the company's apps and services by being an informative and trusted advisor to them."