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Entertainment Studios Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

How do you think video-on-demand services are affecting the media advertising industry?

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Entertainment Studios Interview Questions

  1. 1.

    How do you think video-on-demand services are affecting the media advertising industry?

      The interviewer would like to see that you have insight when it comes to the video streaming industry, and how it's changing the way companies advertise. Raymond James, a financial services firm, conducted an important survey in 2017 showing that 40% of people asked, said they choose video streaming over traditional television, to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media, today.

      Rachelle's Answer #1

      "I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. Look at YouTube, and their 15-second ads played before a video loads. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt, in the dust."

      Rachelle's Answer #2

      "I believe that the convenience of video-on-demand has made people impatient when it comes to how they digest advertising. The quick 3 second blurbs we see now, on social networking sites, mean that advertisers have to be incredibly sharp in their messaging. I think this is an excellent change, ensuring that advertisers spend their dollars wisely, getting the best message out to consumers in as short of time as possible."

  2. 2.

    Entertainment Studios strives to be first in all we do. How do you stay ahead in the latest television trends?

      In the media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you.

      Rachelle's Answer #1

      "It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in television. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently."

      Rachelle's Answer #2

      "I am very involved in a few television industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."

  3. 3.

    Name for me one effective method for driving audience engagement in the television industry.

      The interviewer wants to see that you readily have insight when it comes to audience engagement in the television industry. Entertainment Studios is all about leveraging multiple channels to drive engagement. Discuss one approach you would take for increasing audience engagement if you were the successful candidate.

      Rachelle's Answer #1

      "If given the opportunity to drive audience engagement for Entertainment Studios, the first place I would look is where your target audience spends their most time, which I believe to be Instagram. I would create a unique hashtag along with a contest for free tickets to a release party or another coveted prize. I would use the opportunity to create a conversation around Entertainment Studios latest television show or another exciting release."

      Rachelle's Answer #2

      "I believe in a multi-channel approach, so I would begin by collaborating with Entertainment Studios social media and digital departments to make engaging 15-second videos, like a series of teasers, for publishing on IGTV, YouTube, and other social networking sites where video content is king."

  4. 4.

    Film marketing efforts are continually changing. What is your favorite film marketing approach right now?

      The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning.

      Rachelle's Answer #1

      "There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing Entertainment Studios some of the creative approaches I have in mind."

      Rachelle's Answer #2

      "There are many film marketing approaches that I admire from the past, including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."

  5. 5.

    How do you think that online media has changed traditional print and broadcast media approaches in the past 10 years?

      This industry is ever-changing, and all types of media outlets have been scrambling to keep up with the introduction of online media. Talk to the interviewer about your insights when it comes to the changes you have witnessed in traditional media since the introduction of online media.

      Rachelle's Answer #1

      "Online media has changed the way we digest information. Most people look for content online because it's fast and we can read the opinions of others which helps us to form our own. This content is both convenient and dangerous at times as it doesn't necessarily promote free thought. I think that traditional print media has become lighter and more entertainment-driven because of this."

      Rachelle's Answer #2

      "I believe that online media has rapidly increased the amount of content that we feel we need in a day. Where it used to be that our parents would watch or read the local news once every morning or evening, we are now constantly logging in, and looking for updates on stories that may not even directly affect us. This response means that newspapers are often struggling with sales, and we have global 24/7 news channels."

  6. 6.

    Tell me about your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?

      Many digital content creators have been having the 'YouTube versus IGTV' conversation as of late. Before your interview, check out Entertainment Studios channels on each platform to see if you can recognize if they have a preference between the two. Be sure to keep your response positive, providing a well-researched argument for and against, each platform.

      Rachelle's Answer #1

      "I am more familiar with YouTube, considering it has been around for much longer; however, I believe that they each have their relevance without having to be direct competitors. Kind of like Coke and Sprite. There is room for each of them to be a favorite in their own time. I do not believe that IGTV will replace YouTube; rather, I think they compliment each other. IGTV offers more on-trend videos, where YouTube is great for longer-form media such as videos, movies, and series watching."

      Rachelle's Answer #2

      "I do lean more towards IGTV because I am very familiar with it; having immersed myself in the Instagram feature the moment it came out. With nearly a billion monthly users, I feel that there is a ton of content online. I will say that it's harder to filter through what you want, leaving YouTube an easier user experience when it comes to watching specific content that a user is eager to find."

  7. 7.

    Do you have experience sourcing and approving equipment for productions, such as props, lights, and costumes?

      The interviewer would like to see the extent of your knowledge and ability related to working with and communicating with vendors, and also the production team. If you have experience sourcing and approving equipment for productions of any sort, discuss what your tasks were and how you remained organized and on deadline. If you do not have experience sourcing and approving production needs, speak to your ability to maintain quality standards, high levels of organization, and clear communication with others.

      Rachelle's Answer #1

      "I have sourced and approved equipment for dozens of productions every year. For myself, the key to success is having close and trusting relationships with the vendors who provide items such as props and costumes. When you treat vendors well, they will always give your production top priority. Over the years, I have amassed a great network for equipment and other production needs. I am happy to bring those relationships over to Entertainment Studios, should I be your successful candidate."

      Rachelle's Answer #2

      "As a recent graduate of the Media Production program, I have gained valuable knowledge of sourcing production equipment, building vendor relationships, and performing contract negotiations. My communication style is professional and personable, allowing me to make great relationships with your existing vendors, competitive sourcing options, and keeping projects well-organized at the same time."

  8. 8.

    Do you have any direct experience working with talent?

      A significant part of working on the film side of the business for Entertainment Studios may mean working directly with talent, or their agents. The interviewer would like to see that you have the ability to maintain professional relationships with everyone you work with, no matter their status. If you have direct experience working with talent, walk the interviewer through your responsibilities on the talent side. If you do not have direct experience working with talent, assure the interviewer that you are capable of maintaining professional work relationships across the board.

      Rachelle's Answer #1

      "In my current role, I recently took on the responsibility of assisting with the management and scheduling of talent on a couple of films. I felt that the experience was very eye-opening and allowed me to expand my knowledge and understanding of the film industry even further. Does this particular role with Entertainment Studios have talent-facing opportunities?"

      Rachelle's Answer #2

      "Although working directly with talent would be a responsibility new to me, it is one that I would eagerly take on. Utilizing my communications and customer service experience, I would be an excellent representative of Entertainment Studios when working with any talent or their agents."

  9. 9.

    How do you establish relationships with the creative community in our area?

      This question is meant to dig a bit, to find out about your networking capabilities as well as how deep your passion goes for the film industry. The interviewer would like to know if you spend your time getting to know the film community and other creatives in your network. Discuss what you do, outside of work obligations, to get to know your industry peers.

      Rachelle's Answer #1

      "I have been an active member of the Creative Film Society for the past four years. I try to attend as many gatherings and events as possible. I have met many excellent connections through this group, and will continue to be a member for years to come."

      Rachelle's Answer #2

      "For the past couple of years, I have taken the time to volunteer at many independent film events and film festivals. I was the President of my university's New Filmmakers Initiative, a group of aspiring film creatives who worked together to open doors for new opportunities in the industry. It's essential to me that I am part of something bigger than I am. This way, I continue to learn and grow through the knowledge of others who are more experience in the world of film."

  10. 10.

    How much do you think this job should pay?

      This question is merely another way for the interviewer to ask about your desired pay for this role. Be honest about what you are hoping to make, but you should also avoid asking for too little, or for too much. Using an online salary calculating tool, like the ones from Glassdoor or Indeed, will help you to determine the average ask for your position, years of experience, and even location. You can also use your current salary as part of the basis for your ask.

      Rachelle's Answer #1

      "Managers in this industry, with my level of experience, range from $80,000-120,000 per year. I am currently earning in the upper scope of that. In my next position, I would like to see a fair increase in my pay but am also more interested in discussing additional perks such as health and dental benefits, vacation time, and more."

      Rachelle's Answer #2

      "I am newer to my career, so I performed some research on the topic, hoping to gain an understanding of the average pay for a receptionist in this area. The ranges I saw were $14-18/hour depending on experience. Do you have an amount in mind for this position?"

  11. 11.

    What is the key to success when creating programs that communicate with the public?

      When you are working on content meant for public consumption, it's vital that you keep in mind the ways that you will deliver the material, the tone you want to convey in your messaging, and who you wish to reach. Talk to the interviewer about what you believe to be the key to success when creating programs that need clear communication to the public.

      Rachelle's Answer #1

      "The right form of communication is vital to any successful broadcast or production. I believe that the most important factors include actively polling and listening to your viewers, having a clear vision when it comes to tone, and also garnering strong community. When the public feels they are a part of something important, and that you are speaking their language, they are much more likely to engage with your programming."

      Rachelle's Answer #2

      "The absolute key to success, in my opinion, is to create community buy-in. When the public is engaged, the people will tell you what they want to see more of, allowing you to better communicate with them from the start. I believe in listening, comprehending, retaining core ideas, clearly sharing your own, and responding constructively."

  12. 12.

    What are the most important components to a successful live production?

      Live productions can get anyone's blood flowing, and heart racing, as there is very little room for error. The interviewer would like to know that you understand everything that goes into a successful live show; whether it be for cable news, live streaming, a live podcast, or even a television show with a live audience. Discuss what you know about the keys to a successful live show.

      Rachelle's Answer #1

      "I believe that the key to a successful live production is to know your audience, know your topic, and know your limitations. It's when a production tries to deliver too much, too fast, things fall apart. It's vital that before beginning, you have an idea of who you are targeting with your content, and sticking to that viewer profile all the way through. Do not stray, and face the fall of delivering a confusing or off-brand message."

      Rachelle's Answer #2

      "Planning every detail is one of the most important components of a successful live production. Also, I believe that last minute changes can railroad a lot of things, so it's important to avoid those as well. There is little room for error so, having a solid plan in place, is everything!"

  13. 13.

    How has on-demand video streaming changed the way you consume content?

      The interviewer is curious how often you stream content versus using more traditional broadcasting methods to consume your content. Share how the introduction of on-demand video streaming has changed the way you watch your favorite shows, look for videos, and even how you pay attention to media advertising.

      Rachelle's Answer #1

      "I watch a lot of on-demand video streaming through sources such as Entertainment Studios, YouTube, Netflix, and even IGTV. I believe that on-demand video streaming saves me a lot of time as it's now effortless to search for, and find, the videos that I want to watch. I also find that I pay more attention to ads since they are more interesting and relevant than many of the ads seen on television."

      Rachelle's Answer #2

      "On-demand video streaming certainly simplifies life; however, it puts me on my device more than ever. I like to consume content in smaller bits now, but that also means picking up my phone or tablet more often during the day. I think that streaming reduces the time I spend watching commercials, but the ads that I do see are much more targeted and relevant to me."

  14. 14.

    What are your 3 favorite forms of entertainment?

      The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your top choice.

      Rachelle's Answer #1

      "My favorite forms of entertainment have always been reality tv, podcasts, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."

      Rachelle's Answer #2

      "There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite forms still include print media, documentaries, and podcasts that focus on economics and business."

  15. 15.

    At Entertainment Studios you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

      Production deadlines are incredibly important. One missed deadline can throw a thousand deliverables out of balance, costing a studio or production company countless dollars. Talk to the interviewer about a time when you nearly missed a production deadline. Discuss how you caught the potential disaster, and pivoted to make sure that you met the timeline in the end. Be sure to mention what you learned in the process!

      Rachelle's Answer #1

      "I handle dozens of deliverables in a day, making it a challenge to stay on top of it all. I nearly missed an important deadline because I delegated a few tasks to my assistant without checking in regularly. Since this incident, I have set up my work in a cloud-based task management system which my assistant and I share. I set up clear milestones, attached to dates and times; ensuring that we are on the same page all the times."

      Rachelle's Answer #2

      "Tight deadlines are normal in the film industry, and I make a point of delivering early on everything as often as possible. Last month, I had a production deadline that offered half the working time as usual. I took my work home every night for a week to ensure that we met the deadline without the quality of work suffering; however, it just wasn't enough. At the eleventh hour, I called in reinforcements. It is sometimes hard for me to ask for help, but I know to set my ego aside for the good of the project."

  16. 16.

    In your opinion, what is the most influential form of media today?

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  17. 17.

    What experience do you have working on live broadcasts for public entertainment?

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  18. 18.

    Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network?

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  19. 19.

    What are your thoughts on the way media is rated for the public (IE: PG, 14A, NR, Mature)?

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  20. 20.

    Have you ever had to pitch an idea? If so, how was your presentation received?

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  21. 21.

    Walk me through your experience in the television and media industry.

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  22. 22.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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  23. 23.

    What methods do you use, to work within a brand's voice consistently?

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  24. 24.

    What has been the best short-form content project you have worked on this year?

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  25. 25.

    Market research is vital to Entertainment Studios to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

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  26. 26.

    What expertise do you bring in digital KPIs and analytics?

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  27. 27.

    Describe to me the types of digital media you are most experienced with.

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  28. 28.

    Think of a time you had to gather information from multiple sources. How did you determine which data was relevant and reliable?

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  29. 29.

    Walk me through your experience with department management, studio clients and vendors.

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  30. 30.

    Of all the media solutions we provide at Entertainment Studios, which do you know the best?

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