It is essential that you have researched Effigi Inc. before your interview. After getting to know the company better, which industry players do you feel are the strongest? When you answer this question, you will want to end with a statement that solidifies your confidence in Effigi Inc. and their ability to beat out their competitors.
"I have researched the competitive space and feel that the more significant competitors of Effigi Inc. are A, B, and C. Even though they are competitors, I feel that Effigi Inc. brings the strongest reputation in customer service and product quality."
"Every organization has competitors, and if I were to guess, I would say that your biggest competitors are companies X, Y, and Z. With that said, I think that Effigi Inc. does an incredible job of standing out in the crowd. Your branding is impeccable, and you have a great reputation for how you treat your employees and clients."