Every employer should know how each staff member is best motivated. Talk to the interviewer about the variety of ways in which you are best motivated on the job.
EQ Works Interview Questions
How can we motivate you on the job?
Every employer should know how each staff member is best motivated. Talk to the interviewer about the variety of ways in which you are best motivated on the job.
"I am best motivated through words of praise and recognition for a job well done. I do like to know that my efforts are being noticed. In my current position, we have a leaderboard, and I do like that concept because it creates a healthy bit of personal competition for me as well."
"I am motivated by knowing something about the end customer and being able to relate to them as a person. A personal touch is always helpful for me."
Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?
Most companies competing in this industry understand the importance of professional growth with respect to product specific and technical knowledge. EQ Works would like to know that you find continued learning important as well and want to understand how you go about remaining current with competitive offerings and new technologies. This may include both formal and informal learning opportunities. Be sure to specify any proactive measures you take to continually educate yourself.
"The competitive landscape for advertising platforms is constantly changing, so I find it is important to remain current with new products and service offerings. On a regular basis, I set aside time to read industry-specific news where I learn about new companies entering the industry and the products they offer. In addition, I look for opportunities to attend conferences and training sessions where I learn of emerging technologies related to advertising platforms. These opportunities also allow me to network and learn from my industry peers."
"In addition to attending industry conferences and training seminars, I also find the time to research which advertising platforms are being used by my client's competitors. If hired, I would compare the attributes of EQ Works's advertising platform to those being used by competitors of EQ Works's clients. This would allow me to keep a pulse on the new developments of competing advertising platforms. I also believe it may help EQ Works's teams generate ideas for new offerings of its own."
Reporting and analytics are crucial for EQ Works to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.
You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.
Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.
"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."
"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."
EQ Works prides itself on investing in the growth of its team members. In a constantly changing industry as ours is, how do you ensure that you continue to grow professionally?
EQ Works is willing to invest in its employees, but employees need to be self-motivated and have the desire to expand their knowledge base and skill set. Talk about professional goals you may have for yourself, including both industry-specific and general skills. Explain how reaching these goals will help you contribute to the broader goals of EQ Works.
"I fully appreciate the need for professional growth in this evolving industry. Professionally, one of my main goals is to learn a new skill each month. This skill may be technical or a soft skill. I am more driven to learn when I am pushed out of my comfort zone. In addition, on a monthly basis, I meet co-workers outside of my team or department to learn about their job responsibilities and current projects. This gives me a broader view of the company and how my role fits into the bigger picture. By meeting monthly goals such as these, I am confident that I can make valuable contribution not only to my team, but the company overall."
"Without remaining current on industry trends, I find it would be difficult to make strategic contributions to EQ Works's goals. Each day, I carve out some time to catch up on current news and developments as it relates to Advertising Marketplaces. Although my daily schedule may not allow for a large chunk of time, I have specific sites and industry news sources I refer to easily. In addition, I seek out training seminars and conferences where I can devote larger portions of the day to learning about the industry. These learning opportunities will help me contribute proactively to EQ Works's goals. I believe EQ Works's investment in its employees helps it to remain competitive."
Based on your knowledge and experience, what is the difference between Advertising Marketplaces and Demand Side Platforms?
While responding to this question, assure the interviewer that you know the characteristics of both and identify at least the main difference between the two. Include information you have about EQ Works's products and services as it relates to either advertising marketplaces or demand-side platforms.
"Advertising Marketplaces, also known as Ad Exchanges, is a platform where publishers can sell ads and marketers can purchase them for their campaigns. On the other hand, Demand Side Platforms are tools to connect with Advertising Marketplaces to automate the transactions making it more efficient. Based on my knowledge and research, EQ Works's Advertising Marketplace offers marketers a robust source for ads and works seamlessly with Demand Side Platforms."
"Demand Side Platforms can connect with multiple Advertising Marketplaces, allowing marketers a wide variety of options when purchasing ads for their campaigns. Therefore, although Demand Side Platforms increase competition between Advertising Marketplaces, it also gives each of them more exposure as more marketers use DSP's to manage, target and purchase ads. In many cases, Demand Side Platforms have become the bridge between the marketer and the Advertising Marketplace. EQ Works has built its reputation on being a competitive Advertising Marketplace based on its pricing and diverse ad options for marketers to purchase."
Companies partner with EQ Works because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.
You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.
Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
If hired, you may be asked to rebrand a company that is not performing well, explain how you would proceed with rebranding the company.
EQ Works occasionally rebuilds a brand from the ground up. Let EQ Works know that you see rebranding as an exciting challenge, rather than a chore. They want to know if you will take the brand in a new direction, and have innovative new ideas.
Explain how you will take on the challenge of rebranding. If you have past experience, give examples of how you went about the project.
"I was brought on to rebrand a failing company in my previous position. The company was founded in the late '90s and had little to no online presence. I started with creating a new, modern logo design. I then launched a social media campaign across multiple platforms. As a result, sales increased, and the company had their best quarter in 6 years."
"Even the most popular brand names need a refresher every so often to stay modern. I welcome the opportunity to relaunch a brand, especially if it would help that companies performance with their advertising campaign. When redesigning brands, my first instinct is to research the company's history and try to find something unique about the company. Second, I'll study the latest trending colors and designs."
When working a sales position with EQ Works, rejection is a part of the job, what are your coping strategies for handling rejection?
As with most sales and marketing positions, working as an employee at EQ Works means you will often need to approach many clients before making a sale. Unfortunately, it is common for potential clients to reject an offer before hearing the sales pitch. To be a strong employee of EQ Works you should to be able to cope with rejection well.
It is normal for salespeople to hear 'no' far more often than they hear 'yes'. Give some examples of coping skills and how you stay positive and motivated when facing rejection.
"While it always feels great to close a sale, I understand there is a lot of work involved in getting there. One strategy I use to stay motivated is to 'Go for the No'. I set a goal a number of no's for the day, when I hit a rough patch, rejection becomes an achieved goal instead of a problem."
"I understand that it takes several rejections to get a sale. Not every customer is going to be a great fit with EQ Works nor like it's products or services. It's vital that we have many conversations, some that will lead to rejection, but ultimately will lead to identifying the best potential customers."
At EQ Works, we put a lot of value on industry experience. What experience do you have working in the field of Affiliate Marketing, specifically from a technical perspective?
Hiring managers at EQ Works would like to get a clearer picture of your experience working in the Affiliate Marketing area, beyond your resume or application. They are looking for candidates who understand Affiliate Marketing and the changes technology brings to the field.
With some level of detail, highlight specific initiatives or projects you may have worked on while working in a technical capacity for an Affiliate Marketing company. If you do not have specific experience working for an Affiliate Marketing company, make sure to do your research on the subject and explain how your technical skills can help EQ Works offer competitive products and services.
"In my previous position, I worked on developing a platform for Affiliate Marketers. This platform allowed them to track and monitor all their affiliate relationships and commissions generated from their links. In addition, I helped to improve a platform for companies to manage their network of Affiliate Marketers. Both of these projects required me to proactively gain knowledge about Affiliate Marketing and how companies use it as part of their overall Marketing strategy. Using this knowledge, feedback from clients and customers and my technical expertise, I was able to develop and improve products that helped increase Marketing ROI for users."
"Although I do not have specific experience in the Affiliate Marketing industry, I am confident my knowledge and technical skills will add value to EQ Works's products and services. In this industry, there is a large amount of data that needs to be stored, tracked and made available when necessary. Affiliates rely on platforms and tools to manage their relationships with many companies, while companies need to track the large number of affiliates they may have in their network. These platforms and tools need to provide data to both groups in a timely and user-friendly fashion so they can make intelligent business decisions. My ability to understand and technically implement user requirements during the product development phase will help EQ Works , not only with its current product offerings, but with future ones as well."
Thinking about some of the well-known advertising platforms available, how do you think EQ Works's compares?
Your answer should reveal your knowledge of other advertising platforms available in the industry. Be sure to select a couple competing platforms that you can speak about and compare them to what you know about EQ Works's platform. Your response will also tell the hiring manager how familiar you are with EQ Works's product, and ultimately how well you prepared for your interview.
"Google offers several of the most well-known advertising tools, including Google Ad Manager. One of the most valuable aspects of this tool is its user-friendliness. This allows analysts to get the most out of the tool when managing their company's advertising campaigns. In addition, because it offers so many capabilities, marketers and analysts do not have to toggle between different tools to manage and measure their advertising efforts. Facebook Business is also a well-known platform that has the name recognition and following that makes it an effective option for many companies' advertising efforts. It's ability to give real-time information gives marketers the ability to revise advertising efforts in a snap. EQ Works's platform has the potential to be competitive over time. It will be important to build user interfaces and analytical and reporting capabilities that are robust and easy to use. With my knowledge of platforms available in the industry, I believe I can help EQ Works reach its potential."
"Amazon has become one of the larger advertising platforms. It's ability to reach a large diverse group people, as well as its ability to track potential customers on their 'journey' make it a valuable option for marketers. There is also Choozle, a platform that allows marketers to manage all their advertising campaigns in one place while optimizing their advertising mix through its targeting features. As EQ Works builds up its platform, I believe there are many ways that it can remain competitive in the industry. Although the user friendliness of EQ Works's tool is comparable, based on my assessment, the targeting and data capabilities could be more robust. I think I could make valuable contributions towards those efforts."
As an active member of EQ Works's team, what is the most valuable skill you would be able to contribute as it relates to Advertising Marketplaces?
Your response to this question will indicate to the hiring manager which skill(s) you may be most confident about. Try to be specific as to how these skills will add value to EQ Works's mission. Skills may include knowledge or experience as well as soft skills such as leadership, communication and organization.
"My experience working with a variety of digital advertising technology will be helpful in this position as it will provide different perspectives to projects. As an example, my work with Supplier Side Platforms will help me improve the connections between EQ Works's Advertising Marketplace and publishers. My background working with this technology will allow for efficient troubleshooting of issues that may arise, minimizing any unexpected downtimes."
"After years of experience working in various industries, I have developed and strengthened many valuable skills including my project management and communication skills. My project management skills will allow me to successfully oversee several tasks simultaneously. In conjunction with these skills, I have developed my communication skills which is vital when successfully managing multiple projects. Communication is key when dealing with publishers, marketers and internal team members to find solutions to problems that may arise. "
There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?
Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would.
"At times, larger clients may have several campaigns running simultaneously as they launch different targeted campaigns through different channels. Due to the high volume of campaigns, it is important to have the ability to launch, manage and track all of these campaigns seamlessly. The availability of information to make these decisions quickly will also be important, and this can be addressed through a platform's analytics capabilities. The user friendliness of the interface is also very important to execute these campaigns."
"Clients running advertising campaigns frequently would benefit from investing in a powerful advertising platform. The timeliness of reporting will be key, so any changes in advertising can be executed without delay. Availability of data, such as channel metrics, also helps clients make strategic advertising decisions."
Technical groups at EQ Works work with many other groups within the company and clients, particularly in the field of Marketing . With respect to this, what would "effective communication skills" mean to you as a Technical team member?
As with any company, communication skills are of the utmost importance at EQ Works, both within the Technical departments as well as company wide and with external clients in the Marketing field. Hiring managers want to know how you would define 'effective communication skills' to see if it matches what they are looking for when filling this role.
In your response, go beyond the basic canned response such as 'good listener'. Think of productive cross functional teams that you have worked on and how communication was a vital part of the team's success. If possible, think of projects you worked on with Marketing teams or clients."
For example: "
"My experiences working in teams has given me the opportunity to become a more effective communicator. I learned that the perspective I take when working on a cross functional project affects the way I communicate. It is important to view the project from other team members' perspectives, specifically those from other groups. Working on EQ Works's Affiliate Marketing tool, I know I will be able to 'think outside the box' of my own responsibilities to better communicate and collaborate with team members from other groups. This will be vital as I continue to learn the technological requirements for Affiliate Marketing tools."
Companies have several different advertising platforms to choose from. What skills would you bring that would help EQ Works remain a competitive option in this industry?
Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the competitive goals of EQ Works. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.
"With my experience working on advertising platforms, I am confident that my skills can help EQ Works remain a strong competitor in the industry. For example, my knowledge of competing advertising platforms gives me insight into the differences between EQ Works's advertising platform and that of other companies. In addition, my analytical skills will help EQ Works build more robust analytical and reporting capabilities and offer higher levels of customizations for clients."
"For several years, I have worked with clients to meet their strategic goals. Strong communication and problem solving skills helped me successfully meet my clients' needs and I believe these skills will also help me effectively work with the various teams at EQ Works to continue to build a more competitive product for a constantly changing industry."
EQ Works believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.
You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.
"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."
"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."
At EQ Works we put great pride in our customer service. How do you ensure that your clients are well taken care of?
Based on your experience with Affiliate Marketing software and platforms and the industry overall, what product capabilities and features do you find to be the most important to include?
Describe your experience working with advertisers/marketers or publishers.
If brought on for a sales position with EQ Works, you may need to adapt quickly in order to appeal to the needs of consumers. What are some key factors you considered when crafting an ad or sales pitch to appeal potential customers?
EQ Works delivers great results to clients by using the best marketing tools and technology. Can you describe a time a client required a customized solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
The customer avatar is key to building the right audiences for EQ Works's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
Working at EQ Works, it is important to have at least an understanding of how important data analysis is and how it is used in Affiliate Marketing software and platforms. What do you know about the role that data analysis plays in Affiliate Marketing?
Customization is one way in which EQ Works provides value to its customers. Why do you believe customization is important for Affiliate Marketing software and technology?
What is your experience working with either private or open Advertising Marketplaces?
What are important reporting and analytics capabilities an advertising platform should have?