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EQ Works

25 Interview Questions & Answers

1.
Companies partner with EQ Works because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
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Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

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1.
Companies partner with EQ Works because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

Rachel's Answer #1
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
Rachel's Answer #2
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
2.
If hired, you may be asked to rebrand a company that is not performing well, explain how you would proceed with rebranding the company.
EQ Works occasionally rebuilds a brand from the ground up. Let EQ Works know that you see rebranding as an exciting challenge, rather than a chore. They want to know if you will take the brand in a new direction, and have innovative new ideas.

Explain how you will take on the challenge of rebranding. If you have past experience, give examples of how you went about the project.

Rachel's Answer #1
"I was brought on to rebrand a failing company in my previous position. The company was founded in the late '90s and had little to no online presence. I started with creating a new, modern logo design. I then launched a social media campaign across multiple platforms. As a result, sales increased, and the company had their best quarter in 6 years."
Rachel's Answer #2
"Even the most popular brand names need a refresher every so often to stay modern. I welcome the opportunity to relaunch a brand, especially if it would help that companies performance with their advertising campaign. When redesigning brands, my first instinct is to research the company's history and try to find something unique about the company. Second, I'll study the latest trending colors and designs."
3.
When working a sales position with EQ Works, rejection is a part of the job, what are your coping strategies for handling rejection?
As with most sales and marketing positions, working as an employee at EQ Works means you will often need to approach many clients before making a sale. Unfortunately, it is common for potential clients to reject an offer before hearing the sales pitch. To be a strong employee of EQ Works you should to be able to cope with rejection well.

It is normal for salespeople to hear 'no' far more often than they hear 'yes'. Give some examples of coping skills and how you stay positive and motivated when facing rejection.

Rachel's Answer #1
"While it always feels great to close a sale, I understand there is a lot of work involved in getting there. One strategy I use to stay motivated is to 'Go for the No'. I set a goal a number of no's for the day, when I hit a rough patch, rejection becomes an achieved goal instead of a problem."
Rachel's Answer #2
"I understand that it takes several rejections to get a sale. Not every customer is going to be a great fit with EQ Works nor like it's products or services. It's vital that we have many conversations, some that will lead to rejection, but ultimately will lead to identifying the best potential customers."
4.
Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?
Most companies competing in this industry understand the importance of professional growth with respect to product specific and technical knowledge. EQ Works would like to know that you find continued learning important as well and want to understand how you go about remaining current with competitive offerings and new technologies. This may include both formal and informal learning opportunities. Be sure to specify any proactive measures you take to continually educate yourself.

Rachel's Answer #1
"The competitive landscape for advertising platforms is constantly changing, so I find it is important to remain current with new products and service offerings. On a regular basis, I set aside time to read industry-specific news where I learn about new companies entering the industry and the products they offer. In addition, I look for opportunities to attend conferences and training sessions where I learn of emerging technologies related to advertising platforms. These opportunities also allow me to network and learn from my industry peers."
Rachel's Answer #2
"In addition to attending industry conferences and training seminars, I also find the time to research which advertising platforms are being used by my client's competitors. If hired, I would compare the attributes of EQ Works's advertising platform to those being used by competitors of EQ Works's clients. This would allow me to keep a pulse on the new developments of competing advertising platforms. I also believe it may help EQ Works's teams generate ideas for new offerings of its own."
5.
How can we motivate you on the job?
Every employer should know how each staff member is best motivated. Talk to the interviewer about the variety of ways in which you are best motivated on the job.

Rachel's Answer #1
"I am best motivated through words of praise and recognition for a job well done. I do like to know that my efforts are being noticed. In my current position, we have a leaderboard, and I do like that concept because it creates a healthy bit of personal competition for me as well."
Rachel's Answer #2
"I am motivated by knowing something about the end customer and being able to relate to them as a person. A personal touch is always helpful for me."
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