Software sales can be complicated, time-consuming, and rarely come with a quick close. The interviewer would like to discuss any experience you have had, selling software products into enterprise accounts, where the sales cycle is even more robust than the typical small to medium-sized businesses.
The typical software sales cycle includes:
- Prospecting and generating leads
- Initiating contact
- Qualifying the lead
- Presenting the product or offer
- Booking a product demonstration
- Overcoming objections
- Closing the deal
This list is just a simplified breakdown of the steps and could occur throughout weeks, or even months. Discuss the exposure you have had in closing complex software deals.
"Although I have never had an official sales title, I am often called into the sales process as the subject matter expert when it comes to data migration and security questions. I know enough to understand the typical questions asked during the sales cycle, and also know that it's important to give case examples for most FAQ's. Decision makers feel much better knowing that their concern has been presented, and corrected, in the past."
"My previous company was a startup that ran very lean, financially speaking. For that reason, I was both a front-end developer, product demonstrator, and sales assistant. I would be on the sales calls with the business development lead, offering my expertise for the most technical discussions. From the time we launched our product, to the first sale, was over 12 weeks, so I fully understand that the typical software sales cycle is complex and lengthy, especially when dealing with major corporations and large business."