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DDB Canada Interview
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30 Questions and Answers Written by Rachelle Enns

Updated on April 14th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
In your opinion, what are the most significant factors to a successful brand design?
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How to Answer
The interviewer would like to know that your approach to brand design aligns well with the method used at DDB. Your answer could include your thoughts on proper audience targeting, consistency, or having a clear brand objective. Be clear about what you think are the essential components of a successful brand design.

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Question 2 of 30
Outside of work, what type of creative activities do you like to pursue?
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How to Answer
The interviewer would like to know how you express your creativity, outside of the workplace. A genuinely creative minded person will have outside activities aside from what's happening in the workplace. Tell the interviewer about the variety of ways in which you express your creativity.

Question 3 of 30
In your opinion, what would be the top three most important questions to ask in a customer survey?
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How to Answer
There is a multitude of approaches a client could take with a customer survey. The interviewer is curious to know what your favored approach is. How questions are framed in a survey is very important so be sure to have a few thoughtful questions prepared.

Question 4 of 30
Most of DDB's client advertise through digital channels. Which digital channels are you most familiar with and what has been your experience using these particular channels?
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How to Answer
Digital marketing channels have quickly become a cost-effective way to deliver consumer advertising. DDB's clients use many different types of digital channels depending on the industry, the product or service offered and the target market.

Because digital is a highly used channel, DDB is looking for candidates who have a variety of experiences with it. This experience may include email marketing, blog writing, Search Engine Optimization and Search Engine Marketing, among many others. Talk about the two to three types of digital marketing channels you are most familiar with and the advantages and/or disadvantages of each.

Question 5 of 30
Explain Enterprise Feedback Management (EFM) and Customer Experience Management (CXM).
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How to Answer
EFM and CXM are terms often used in the relationship management and management consultancy industries. Show the interviewer that you are familiar with these terms by breaking them down briefly. If you have exposure to a particular type of EFM or CXM software or tool, be sure to mention that experience. If DDB suggests a specific resource in their job posting, do some research to familiarize yourself.

Questions 6 through 30
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Writers for DDB Canada Answers and Questions

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Helen Lee
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Rachel Marcelle
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
First written on: 04/13/2019
Last modified on: 04/14/2019

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