Are you the type of individual who prefers to know what the routine will be, or do you thrive on the challenge and excitement of unpredictability?
Constant Contact Interview Questions
Do you prefer doing work on a routine day-to-day basis or do you prefer mixing up your routine occasionally?
Are you the type of individual who prefers to know what the routine will be, or do you thrive on the challenge and excitement of unpredictability?
"I prefer working in a more predictable environment because I can be more effective in my tasks. With that said, I can certainly work in an unpredictable environment from time to time."
"I really like variety because it keeps me on my toes, and gives me the opportunity to learn additional skills while exercising my current knowledge. I am also able to work in a routine but do prefer to switch things up from time to time."
We have a culture of collaboration and high energy here at Constant Contact. Describe your workplace personality in 3 words.
The interviewer would like to know what first comes to mind when you are asked to describe your personality. Be prepared by writing down some keywords ahead of time that best describe you.
If you can, visit the company website, read their job posting and see if you can find a common set of descriptive words that seem to resonate really well with Constant Contact. Incorporate those if you can. Avoid giving generic, run-of-the-mill answers and make sure to compliment Constant Contact on their efforts when it comes to an energetic workplace culture.
"I can see that you have a great energy here and I've really enjoyed that during this interview process. If I could describe my personality in 3 words I would say that I am motivated, positive, and dedicated. After researching your company further, I believe I am a strong fit for the culture that you have worked so hard to achieve."
"Other words you could use to describe your workplace personality:
Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.
Many companies find customization to be an important part of their email marketing programs. Customization makes the messages more personal and relevant to the recipients, whether they are current customers or prospects. Talk about your understanding of how companies use customization in email marketing and include details of your experiences working with email customization.
"Personalizing email marketing messages help companies' messages stand out in a crowded inbox. It's important that companies start using more than just the name when it comes to email customization. Many of the more well-known companies use purchase and/or browsing history to personalize the messages they send out. I have worked with companies to link their databases to their email marketing tools to find more impactful ways to customize messages. In the process, I learned how improvements in database structures and data stored can help build more impactful messages."
"Working with marketing departments of various companies, I have learned the importance of having an impactful message. Customization is one effective way to do this. Although my technical experience in this area may appear limited, I believe my experience on the marketing side will help to build better tools and processes to streamline email marketing customization. Making the process more efficient will help marketers concentrate resources on strategy and less on tasks that can be planned ahead of time."
How can a content marketing funnel lead prospects to become paying customers?
To answer this question, you can touch on all points of the funnel and explain how they drive the conversion. Do so in a concise manner. You can also answer and limit your talking points to a few commonly-known pivotal moments of content campaigns that turn leads into sales.
Don't talk about what marketing funnels are and how to plan them. It might be tempting to do so while answering this question, but you should focus on the real purpose of the question - to highlight how specifically they lead to sales.
"A content marketing funnel can turn a prospect into a paying customer by building trust. This can happen when the customer recognizes that they have a problem and turns to the internet for a solution, as most people do nowadays. A well-planned funnel will allow the company to grab the customer's attention during this discovery phase by giving them information on how to diagnose and resolve their problem. Ideally, this is done through a number of pieces of content the company has published, creating the perception of the company as an expert resource. Once the customer has this perception, trust develops, and they are more open to being led to allowing the company to resolve their problem with their service."
"A content marketing funnel leads prospects into sales because it ensures content is created with intentionality and strategically placed for consumption by the prospect at the right place and time. By using data to ensure that content engages potential customers appropriately when they're most likely to buy, you increase the probability that they will choose to buy from you. Without the funnel in place, you may be creating great content that simply doesn't lead the customer down a path to take any specific action, and it can defeat the purpose of using content in your marketing strategy."
Tell me about an instance where you lost track of time in the best possible way.
When was the last time you were carried away, forgetting about time, because the task you were doing was so much fun? The interviewer would like to know your thoughts on what makes you lose track of time in the best possible way. Perhaps it's brainstorming meetings, onboarding a new client, creating new code, building a new sales deck, or training a junior employee on a new skill.
"Last month I spent an entire week training a new employee on Python and the time flew by. I knew I was a good teacher and mentor; however, I didn't realize until then just how much I enjoyed it. My boss appreciated my passion for training this employee and is seeking out other opportunities for me to do more training. So, I would say that training and teaching others makes me lose track of time in the best possible way."
Outside of work, what type of creative activities do you like to pursue?
Constant Contact seeks creative people for their teams, no matter the department or role to which you are applying. The interviewer would like to know how you express your creativity, outside of the workplace. A genuinely creative minded person will have outside activities aside from what's happening in the workplace. Tell the interviewer about the variety of ways in which you express your creativity.
"I have a lot of energy, so I like to bring out my creative side on the weekends by attending local art events, going to the theater, or trying a new paint and sip class. I look forward to bringing this creative energy to Constant Contact."
Tell me about your experience working with databases, specifically as it relates to email marketing platforms.
Databases are an integral part of email marketing platforms. Data stored in these databases are responsible for personalization and segmentation of email communications. Detail your database experience while working with email marketing platforms. If for some reason your database experience is limited, make sure you are able to communicate your understanding of the vital relationship between a company's customer database and its email marketing platform.
"Without a reliable connection between a company's customer data and its email marketing platform, customer emails would be significantly less impactful. However, it is important to understand that it is important that there is a two-way connection between a company's databases and the platform as data should be fed back into a database storing data such as open rates and click-through rates. I have experience working with database connections in both situations, ensuring data is correctly transferred and stored in databases. My experience includes troubleshooting issues that lead to incorrect personalization of emails and corrupt data being transferred back to the company."
"My extensive experience working with data as it relates to email marketing campaigns has exposed me to database issues that may emerge unexpectedly. I have seen the effects of having errors in database connections or corrupt data and the importance of ensuring customer data is stored properly in databases. It not only affects a company's ability to send appropriate messages to its customers, but it also can prevent companies from conducting meaningful analyses of their email marketing efforts."
As an active contributor to the development of Constant Contact's products, it is helpful for technical team members to have some knowledge of or experience with digital marketing. What experience have you had with digital marketing?
Having some knowledge of digital marketing is helpful in the development of marketing automation platforms along with the various other marketing tools Constant Contact may offer. Having a strong digital marketing background will allow you to understand better which product specifications and capabilities would be important for marketers managing digital campaigns. It is essential to, at least on a general level, understand the process marketers go through from planning to launching to tracking.
As part of your response, talk about why you think it might be essential to have this digital marketing knowledge. If you have not had digital marketing experience in a work setting, talk about what you know from your research and how having this knowledge helps you become a better online marketing platform/tool developer.
"Through my prior work experience, I had the opportunity to work with a few marketing teams tasked with the launch and management of digital marketing campaigns. My role was to ensure, from a technical perspective, that they had the necessary tools to launch and evaluate their campaigns successfully. Although this was not specifically a developer role, I learned a great deal about the needs of a digital marketer, and I believe, with the combination of this knowledge and my technical skills, I can make major contributions to Constant Contact's marketing tools."
"Although I do not have direct experience working with a digital marketing team, I have an in-depth understanding of how digital campaigns are planned and executed. This knowledge is based on my experience as a customer receiving digital marketing pieces as well as research I have conducted. My understanding of the process digital marketers undergo to successfully plan and execute a campaign gives me a clear perspective on what capabilities they look for in a Marketing Automation tool or platform. My research included informational interviews with digital marketers in my professional network."
Which email marketing platforms have you worked with in the past and which is your favorite?
By sharing your experience with email marketing platforms (also called ESP - Email Service Providers), hiring managers will get to know your knowledge of the competition and overall industry. Selecting a 'favorite' platform will let them know which aspects you find important when evaluating an email marketing platform. Include reasons you find a specific platform superior over others in the industry. If you have not worked with many, be sure to mention the ones you are at least aware of to showcase your industry knowledge.
"Although I am aware of many of the email marketing platforms currently available, I have experience working with Drip and Constant Contact. Although Constant Contact is one of the most well-known platforms, I find that Drip offers more powerful intelligent tools that allow users to make more strategic communication decisions when it comes to segmentation and automation. "
"My experience with email marketing platforms has been primarily with Constant Contact, but I am familiar with several others including Drip, ConvertKit and MailChimp. I have enough knowledge with these tools to understand that each of them have their pro's and con's. For example, MailChimp has excellent support which may come in handy when dealing with the language they use which is less than straightforward. ConvertKit makes segmentation easy for users, but its automation workflow capabilities are limited compared to other platforms."
At Constant Contact, we find product development experience to be valuable as a member of the technical team. Talk about your product development experience and what stages of the process you find to be the most challenging.
At Constant Contact, having some form of product development experience is very helpful as it gives team members a holistic view of its products. Technical team members are encourage to view the project from different perspectives and to not be caught up in the programming or troubleshooting of the products.
Share your product development experiences, which may include involvement in all phases or maybe only a couple. In your response, include what aspect of your experiences you found to be most challenging and why.
"Working as a software engineer in a few different corporations, I had the fortunate opportunity to participate in product development projects. These projects were for new products that complemented our current offerings. I had the opportunity to actively participate in all phases - from brainstorming to final product release. One of the most challenging aspects of working in these groups was understanding the roles and perspectives of team members, most of whom worked in different departments. However, this challenge resulted in an invaluable learning experience for me as I gained a better understanding of the company and product development process overall."
"As a software developer, I have had experience working on product development teams in different capacities. My various roles had me contributing to different phases of the project including brainstorming, programming and product release. In each of these roles, I offered a technical perspective on the proposed product. At times, my participation in these projects proved to be difficult as I tried to communicate the more technical aspects of the product to a non-technical audience. Despite the difficulties, I believe I learned a great deal about the different development phases and the roles each department plays."
What is your experience with email marketing automation as it relates to Constant Contact's product and service offerings?
In your answer, be sure to include your understanding of the definition and importance of email marketing automation for businesses and Constant Contact's product and service offerings. It will be helpful to also outline your technical and analytical knowledge/experience working with email marketing automation. If your experience in this area is limited, be sure to at least educate yourself on the definition of email marketing automation, different tools available and some of the benefits to using them.
"Recently email marketing automation has increased in importance for companies as they look to streamline the process of communicating to their customers and prospects. Email marketing automation tools help them have the right message ready to send at the click of a button, allowing them to communicate in a timely manner. I have worked with companies to improve their email marketing automation processes. Through my experiences, I have learned ways to improve automation tools to better meet the communication needs of companies. I have gained much knowledge in using data analytics to improve email marketing automation processes and tools."
"Email marketing automation helps companies concentrate on less repetitive tasks. I also believe it helps them plan communications and react more quickly to events through triggers that send customers and prospects the most impactful message at the appropriate time. Although my experience with email marketing automation is limited, I have learned about the benefits of tools available in the industry and have made efforts to remain informed of new technologies in this area."
Our industry is innovative and ever-changing. How do you stay on top of industry related news?
Talk to the interviewer about a few ways that you stay in touch on new trends within the marketing industry. Knowing that you keep in touch on the latest trends will show the interviewer that you are engaged in this industry and willing to invest your time into learning more. You can also start a great conversation by asking the interviewer how they prefer to say up to date.
"I agree - this industry is fast changing, and it's really important to stay up to date on the new trends in the market. To keep up to date, I subscribe to AdWeek as well as Communication Arts Magazine. I read a variety of publications; however, these two are the ones I read daily. Do you have any recommendations for staying on top of industry trends?"
"I have a Google alert set up for a variety of industry related keywords that include marketing, sales, search engine optimization, search engine marketing, and content development. I learn a lot from absorbing these small bits of news on a daily basis. in ad"
What is an example of a market segment you've worked on in the past and how did it help the campaign you were working on?
Your interviewer will be listening for your expertise in this common area of marketing. To answer, you should briefly explain what the market segment is and how you put segmentation into action.
While segmentation in marketing is essentially profiling, avoid providing any examples that might include sensitive or potentially offensive statistics that could make anyone uncomfortable.
"Market segmentation is all about organizing statistical data on potential customers for targeting. There are many different areas to focus on but an especially important area to consider is demographics like gender, location, education level, and various others. I worked on a campaign where we were marketing trendy handbags and had to ensure that I understood the group of people that would be interested in them, where they shopped, their preferred price range, how they'd use the product, and more. All of the demographic information gathered to create the segment helped me to decide on the right style, places, and times to market to the audience. It also prevented me from advertising to people that would likely not be interested in the products."
"An example of a market segment that I've worked on involved identifying customers based on what stage of the decision-making process they were in. This was funnel segmentation. I worked to identify the point in time when potential customers give off a buying signal. To do this, I had to sort through all kinds of data to know if the customer wanted to move to the next step, what brought them to this point and how to encourage them onto the next step. Using this information to pinpoint characteristic behaviors, potential reasons for conversions, and reasons they may not convert, I was able to recognize work with programming to activate a sequence on our website that would commence after detecting these signals and facilitate the completion of purchases."
Would you consider yourself a creative person?
Facebook puts great emphasis on creativity, no matter the role to which you are applying. Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your career.
"I am someone who alternates back and forth with the right/left brain, but I will always consider myself a very creative person. I admire the creativity and unconventional thinking in IT, business, and digital social movements."
"Yes. I used to do this in my former position. I was responsible for maintaining supplies on the general surgery ward for five years. It was great at working behind the scenes with the result being efficiency for others."
What is an example of a small detail that can make a big difference in marketing?
This question can be answered with a conclusion from marketing studies or it can also be answered with an example from your direct experience. You can talk about colors, shapes, packaging materials, and other appearance-based elements that sway consumer decisions about products.
Don't provide an abstract example in your answer; the preferred response will involve something tangible that influences consumers after interacting with products by seeing, hearing, or touching.
"One small detail that makes a difference when marketing a product is color. Whether it's through online advertising or the packaging it comes in, it plays a large part in helping customers get the essence of the product before they try it. For example, if a company is marketing grape soda, I would advise them to make the packaging a shade of purple that is commonly associated with grapes. If the grape soda comes in an orange package, this will repel grade soda lovers. First of all, they may not even notice the grape soda in the orange package since grape soda is seldom if never, associated with the color orange. Next, if they notice the grape soda in the orange package, they may suspect it won't taste like grape. They'll likely err on the side of caution and pass on the product. This is an example of how something small is actually a big deal and can be the difference between product selling or being ignored."
"Some studies show that attention to aesthetic detail can change the experience that a customer believes they'll have with a product. There was once a study where the same hand lotion was given out as free samples on two different websites without any mention of its brand or quality. It was of mid-grade quality and packaged in a simple white and black tube. One website that offered it was elegantly designed for luxury shoppers, and the other was designed as a closeout site for discount shoppers. When surveyed on the samples, customers that received the sample from the luxury site described its packaging as modern with clean lines, and they reported that the product itself was light and refreshing. By contrast, customers that received the sample from the discount site reported that the packaging looked dull and that the product itself was watery. This was proof that the websites' appearances had a lasting influence on the customers' perceptions and whether they believed that they'd received a high-quality or sub-par product."
Being able to think creatively is important at Constant Contact. If you had a very small budget to work with, what marketing technique would you use first?
Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?
At Constant Contact we value continued education. If you could choose any marketing related course to attend, what would you choose?
How do you prevent burnout and remain highly motivated?
What is the riskiest decision you have ever made in your career?
Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
What is your experience with the analytical capabilities of email marketing tools?
What advice would you give to a colleague who was stressed out?
If you could start your career over again, what direction would you take?
What do you know about our clients at Constant Contact?
Do you believe paid social campaigns are useful, and if so, why?