How to Answer: At Chanel, we pride ourselves on our high-end products. Walk me through your experience selling high-end products.
Advice and answer examples written specifically for a Chanel job interview.
21. At Chanel, we pride ourselves on our high-end products. Walk me through your experience selling high-end products.
What You Need to Know
Chanel, Inc. is a leading luxury goods brand with key products in fashion, watches, fine jewelry, fragrance, and beauty. Headquartered in New York, Chanel products are in the multi-thousand dollar price tag arena. Salespeople selling high-end products to customers employ various strategies to close deals successfully. First, they focus on building a personal connection with the customer and understanding their needs and preferences. This helps them tailor their pitch to the customer's specific requirements and showcase the product's unique features and benefits that align with their needs.
Second, they highlight the quality and exclusivity of the product, emphasizing its superior craftsmanship, durability, and performance. They also highlight the rarity and uniqueness of the product, highlighting its limited availability, high demand, and prestige.
Third, they offer the customer a personalized and luxurious buying experience, providing them with exceptional customer service and support throughout the entire sales process. This includes offering customized product demonstrations, arranging private viewings, and providing after-sales service and support.
Overall, salespeople selling high-end products must be knowledgeable, professional, and empathetic, understanding the customer's needs, preferences, and budget and providing them with the best possible buying experience. Assure the interviewer that you are comfortable selling products with a more significant price tag. Use examples from your work history and talk about a massive sale or large sales target from the past.
Written by Krista Wenz on July 13th, 2023
1st Answer Example
"I started my career in luxury sales with company ABC, and after spending two years there, I moved on to company XYZ which was an even higher price tag. With ABC, my average sale was $2500, and with XYZ, it was $6500. I am accustomed to sales quotas of $1M plus and would have no issue asking for the sale when it comes to a $10,000 luxury handbag or fine couture item."
Written by Krista Wenz on July 13th, 2023
2nd Answer Example
"Sure, I'd be happy to share my experience selling high-end products with you. I have a total of five years of experience in luxury sales. This experience has included designer labels, diamonds, and cars. Initially, it was challenging because the products I was selling were very expensive and targeted a specific demographic. However, I quickly learned that building a relationship with the customer and understanding their needs is the key to success. I always educate myself on the product and its features so I can confidently answer customer questions. I also listen carefully to their concerns and preferences so I can recommend the best product for them. Another important aspect is creating a luxurious and personalized experience for the customer. I ensure they feel valued and special throughout the process, from the initial consultation to the final purchase. I am most comfortable working in a luxury setting and would fit in very well here at Chanel."
Written by Krista Wenz on July 13th, 2023
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