"I make my own home brew as a hobby so I stay updated on new trends in brewing through my local home brew store. I also follow a couple of great blogs such as brewbeerblog.com. I go to our local Beer Fest every year as well!"
"I stay up to date on new industry trends and news by reading a few subscriptions on a regular basis. My favorite resources include A, B, and C. Which are yours?"
Assure the interviewer that you have a true interest in the brewing industry by talking briefly about the ways you stay up to date on new trends. It's a great idea to ask the interviewer how they stay up to date, as well. You never know what you could learn!
"One thing that I really appreciate about Anchorage Brewing Company is that your branding has always been consistent. It's entertaining and not over the top. I also like that you put a strong emphasis on supporting local sporting events."
"Your branding is what made me apply to work for Anchorage Brewing Company in the first place. Your brand is refreshing and your workplace boasts a close knit culture."
It is important that you research, and understand, the brand(s) promoted by Anchorage Brewing Company so that you can have an educated opinion on their marketing strategies. Perhaps they have great commercials, an informative website, or a strong presence at sporting events. Be prepared to discuss at least one aspect of their marketing and be sure to show your enthusiasm for the things you feel Anchorage Brewing Company does best.