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30 Questions and Answers by Rachelle Enns
Updated May 24th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Companies     Leisure     Media    

Question 1 of 30

What is the key to success for a publisher in this digital era?

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Answer Examples

1.

What is the key to success for a publisher in this digital era?

The digital world is transforming traditional publishing, and the interviewer wants to know what you believe to be the key to success amidst this shift. Discuss what you think a publishing company should do, in this digital era, to remain successful and relevant. Keep your response positive rather than shifting into negative language. For instance, mention what is great about this digital era versus focusing on the hardships.

Rachelle's Answer #1

"I believe the key to success for a publisher in this digital era is to remain relevant in your core area, while also exploring the ways that digital can complement your existing products. If you are a magazine publisher, for instance, why not explore the impact that a social media campaign could have for one of your least popular titles. As in any industry, it's critical that we remain up to date with technology so that we are always meeting our audience where they are showing up."

Rachelle's Answer #2

"The key to success in publishing, and many other industries is listening to your customers and taking action on what they are teaching you. For instance, in the publishing industry, it's critical that we deliver works on topics that people are searching for, and seeking out. We can accomplish this approach through surveys, polls, purchased data, and even some analytics on Google algorithms."

2.

What do you know about the nature of print advertising?

The interviewer would like to know your current knowledge level when it comes to print advertising. Most magazines rely heavily on the revenue that comes from advertising, so it's essential that you bring an understanding of how this style of advertising operates.

Rachelle's Answer #1

"The whole 'print is dead' argument that some people make, when they argue against investing in print advertising is one hurdle that I love to overcome when it comes to print advertising. By nature, a magazine is more targeted to a specific audience, grabbing their attention for longer, ensuring that readers pay better attention to a printed ad than one they come across online. I believe there is strength in targeted print ads with great imagery and smart copy."

Rachelle's Answer #2

"I know that print advertising is heavily trusted by well-established companies looking to advertise to a highly specific audience. Print advertising, when executed correctly, can have an incredibly effective impact and strong ROI."

3.

How do you transition between the creative and analytical sides of publishing?

Wearing multiple hats is the name of the game when it comes to publishing. One moment you could be discussing the analytics of a past publication where the next you could be giving your opinion on the design of a magazine cover or layout of a new online article. It's essential that you show the interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you were able to flip between creative and analytical.

Rachelle's Answer #1

"I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful publication. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness."

Rachelle's Answer #2

"My educational background is in business with a focus on accounting and financial management. This coursework means that I am naturally inclined to look at data such as numbers, results, spend, account activity, and ROI. With that said, I spend my spare time in creative writing, dabbling in design, and other activities that relax and entertain me. I believe that I will pivot well between the creative and analytical sides of publishing because of this variety in knowledge and interests."

4.

How is social media changing the way people consume celebrity news, today? What can AMI do to remain relevant?

With tabloids running rampant, we are quick to blame online content and social media platforms for the misinformation. Today, people read an article or a post, share it, it goes viral, and before you know it, millions of people are misinformed about an important topic. However, it isn't all bad!

Social platforms allow people, who may otherwise not take the time to sit down and watch a news program, to stay in-the-know. Talk to the interviewer about what American Media Inc. can do to embrace this movement. Be sure to compliment them on the efforts they already have in place.

Rachelle's Answer #1

"I believe that social media has changed the way people consume celebrity news today in both positive and harmful ways. We do have a lot more 'fake news' going on today, being spread rapidly due to the ease of social sharing. With that said, social media is now the primary source of news online, giving broadcasters a unique opportunity to put out omnichannel content, furthering their reach. From what I see, American Media Inc. is doing an excellent job in remaining relevant. My only suggestion would be to increase the content on Instagram's IGTV, which is relatively new but very relevant."

Rachelle's Answer #2

"Social media is broadening the conversation to include people who would otherwise not take the time to be involved in celebrity or even current events. Take political campaigns these days, and how many more people are going out to vote or even becoming involved in social movements such as #metoo. I follow AMI closely on multiple channels and think you are doing an excellent job in remaining relevant and staying in the conversation. Creating viral hashtags is another valuable effort that I can help AMI with, should I be the successful candidate."

5.

What are your salary expectations?

In many states, it is now illegal for hiring authorities to ask about your current earnings. A question like this will give the interviewer a solid idea of what you are hoping to earn. When you change positions, you want to see an increase in wage. Most interviewees will typically aim for a 7-15% increase for each time they change jobs. This range offers room for negotiations with the new company. This percentage increase reflects economic inflation, the unique skills you bring to the table from the last time you joined an organization, and growth in responsibilities.

The best way to discuss your salary expectations is to use your current earnings as an example if you are comfortable doing so. If this makes you uncomfortable, do give as many indicators as you can. Be open and honest. Transparency is the best choice when salary based questions arise.

If you are newer to your career, or the area, and are unsure of what a fair ask may be, there are many reliable salary calculators available online.

Rachelle's Answer #1

"Currently, I earn a base salary of $45,000 per year, and I would like to earn slightly higher in my next position, as I have additional certifications since my last salary negotiation took place."

Rachelle's Answer #2

"I can share with you what I am currently earning, and where I would like to be in my next position. Currently, I am earning a base salary of $78K plus an annual bonus opportunity of an additional 10%. Last year my earnings were $85K, and I'd like to earn above that in my next position, to reflect the MBA I recently acquired."

6.

What are your top two most effective social media advertising methods?

There are many effective social media advertising methods, including micro-blogging, influencer marketing, photo sharing, and video sharing. Discuss with the interviewer which two social media advertising efforts have been most effective for you, as of late.

Rachelle's Answer #1

"At the moment, I have found that video sharing and influencer marketing have been the most effective social media advertising methods for my clients. I have learned a great deal about video ads this year. The customer engagement and conversion numbers with video are incredible."

Rachelle's Answer #2

"Right now, the two most effective social media advertising methods have been IGTV where I have created multiple advertorials and webinars that act as a lead generator to product specific landing pages. Also, I have learned how to harness the power of Twitter, which has been an incredible traffic booster for my clients' websites."

7.

How do you think that online media has changed traditional print media ove the past 10 years?

This industry is ever-changing, and all types of media outlets have been scrambling to keep up with the introduction of online media. Talk to the interviewer about your insights when it comes to the changes you have witnessed in traditional media since the introduction of online media.

Rachelle's Answer #1

"Online media has changed the way we digest information. Most people look for content online because it's fast and we can read the opinions of others which helps us to form our own. This content is both convenient and dangerous at times as it doesn't necessarily promote free thought. I think that traditional print media has become lighter and more entertainment-driven because of this."

Rachelle's Answer #2

"I believe that online media has rapidly increased the amount of content that we feel we need in a day. Where it used to be that our parents would watch or read the local news once every morning or evening, we are now constantly logging in, and looking for updates on stories that may not even directly affect us. This response means that newspapers are often struggling with sales, and we have global 24/7 news channels."

8.

What are your 3 favorite forms of entertainment?

The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to AMI about your favorite forms of entertainment and be sure to include why they are your top choice.

Rachelle's Answer #1

"My favorite forms of entertainment have always been reality tv, podcasts, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."

Rachelle's Answer #2

"There are so many great forms of entertainment media available to us. I would say that my favorite forms include print magazines, digital magazines, and podcasts that focus on health and fitness, travel, and celebrity news."

9.

Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

Every dollar counts, even if you are working for a massive company like American Media Inc! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

Rachelle's Answer #1

"Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that every dollar is treated as though it's my own; being wisely allocated and accounted for."

Rachelle's Answer #2

"Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

10.

How do you go about fact checking, and researching sources?

In publishing, no matter which genre or medium you're involved in, it's essential that you check for facts before hitting that proverbial publish button. Now, more than ever, a company can receive significant backlash from posting or publishing anything misleading or untrue. Discuss the steps that you take to verify facts and sources for all content.

Rachelle's Answer #1

"At this point in my publishing career it's much easier for me to weed out an unreliable source versus a reputable one. When I first began my career; however, I trusted that many sources were credible, not accounting for the fact that there is so much fake news out there. Now, I triple check against our library of content and online. Before any piece of content goes out, I will send it to our professional editor for a final once-over."

Rachelle's Answer #2

"I will dig deeper into any sources, quotes, statistics, and do my best to find where they originated. If I cannot find the original source, I simply will not use the source."

11.

Market research is essential to American Media Inc. to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

Rachelle's Answer #1

"One of the reasons why I would love to work for AMI is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

Rachelle's Answer #2

"When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

12.

What drew you to American Media Inc (AMI)?

This question is similar to 'Why do you want to work here?'. To answer this question effectively, it's essential that you have reasoning that is specific and will stand out from other people competing for this role. Giving a general answer such as, 'You have a great workplace culture' could potentially disqualify you from winning the position. Show the interviewer that you have done your research on American Media Inc. by coming prepared with some compelling reasons to work for them.

Rachelle's Answer #1

"I have read many of your magazine publications regularly for the past ten years. Each month Men's Journal comes up with a fresh concept that is entertaining and helpful to the fitness and health community. For instance, I loved one of the articles last month on how to get started with Keto. I appreciate that AMI has been one of the biggest names in magazine publishing since 1936; making you one of the longest withstanding organizations within US publishing."

Rachelle's Answer #2

"Initially, I was drawn to your mass media company because of your sheer expertise in the magazine industry. AMI is known to be a stand-out in the media world, and the first to come out with many excellent concepts. I also appreciate that you have pivoted from print only to embracing digital so seamlessly, genuinely accepting change since your original inception in 1936."

13.

How would you increase magazine subscriptions in an online-centric world?

In a world immersed in online content, the hiring authority would like to know how you would capture the interest of new magazine subscribers. Discuss one idea you have that would help print subscriptions to stand out in an online world.

Rachelle's Answer #1

"Print media is still very relevant, especially when a publication attracts a particular niche. In an online-centric world, I would place focus on the nostalgia that comes from reading your favorite magazine, along with the fact that American Media Inc. has been a trusted magazine publisher since 1936."

Rachelle's Answer #2

"Many people love the offering of traditional magazines such as the coupons, free samples, and exclusive offers. To increase magazine subscriptions, I would focus on those offerings, that are not as convenient with online methods."

14.

With which publishing categories are you most familiar? How will this knowledge help you in this position with American Media Inc?

There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at AMI. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

Rachelle's Answer #1

"I am most familiar with magazine publishing, working with columnists, writers, and editors of all kinds; often in the health and wellness realm. This experience will help me at American Media Inc. because I know how to create and marketing content that appeals to a wide audience with significant age and interest gap."

Rachelle's Answer #2

"Although I am new to publishing, I have the most experience reading and identify best with fashion and lifestyle publications. The mediums that I am most familiar with include online magazines and other digital content. I have a great eye for design and layout for online publications and believe I could offer A fresh insight."

15.

Name for me some of the media sources AMI has in circulation. Which do you read most often?

The interviewer wants to be sure that you have done your homework on their company and its many subsidiaries. Most major publications offer multiple sub-publications geared towards niche markets. Discuss which American Media Inc. subsidiary you are best versed in and why. Be sure to support your interests.

Some of the subsidiaries at AMI include:

- Men's Journal
- Muscle & Fitness
- National Enquirer
- US Weekly
- Soap Opera Digest

Rachelle's Answer #1

"From what I understand, AMI has dozens of magazine publications. One is Muscle & Fitness to which I subscribe. You also have interests in magazines such as Bike, and Canoe & Kayak, targeted towards outdoor lifestyle enthusiasts. I like to be informed and well-rounded on multiple subjects related to health and fitness, so I greatly appreciate the broad reach that AMI delivers."

Rachelle's Answer #2

"The National Enquirer, released by AMI, is hands down the one I read the most. As a celebrity news enthusiast, I appreciate the effort that goes into these entertaining stories and celeb highlights."

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30 American Media Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

Interview Questions

  1. What is the key to success for a publisher in this digital era?
  2. What do you know about the nature of print advertising?
  3. How do you transition between the creative and analytical sides of publishing?
  4. How is social media changing the way people consume celebrity news, today? What can AMI do to remain relevant?
  5. What are your salary expectations?
  6. What are your top two most effective social media advertising methods?
  7. How do you think that online media has changed traditional print media ove the past 10 years?
  8. What are your 3 favorite forms of entertainment?
  9. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
  10. How do you go about fact checking, and researching sources?
  11. Market research is essential to American Media Inc. to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
  12. What drew you to American Media Inc (AMI)?
  13. How would you increase magazine subscriptions in an online-centric world?
  14. With which publishing categories are you most familiar? How will this knowledge help you in this position with American Media Inc?
  15. Name for me some of the media sources AMI has in circulation. Which do you read most often?
  16. Where do you believe the magazine industry will be in 5 years? Support your response.
  17. Walk me through your editing experience. How would you rate your editing skills from 1-10?
  18. What questions do you have about working for American Media Inc?
  19. In your opinion, what is the most influential form of media today?
  20. What is the most significant achievement you have on the horizon?
  21. What methods do you use, to work within a brand's voice consistently?
  22. The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
  23. Describe to me the types of digital media you are most experienced with.
  24. The media & entertainment news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?
  25. How do you stay up-to-date on current events, celeb, and general news topics? Which news sources do you follow?
  26. What methods do you use to determine winning advertisements from the advertisement flops?
  27. If you could pitch me one article idea for your favorite AMI magazine, what would it be?
  28. In your opinion, what is the difference between marketing and advertising?
  29. Tell me about your experience collaborating with marketing, sales, editorial, and design teams.
  30. What is the most important KPI for an advertising client?
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